Hasan Shumaker was born from the belief that in the marketer/agency ecosystem, it is essential to have transparency and a mutual appreciation of and respect for one another’s requirements in order to have a sustainable partnership that generates value. Hasan Ramusevic has led marketers through the agency review and selection process since 1989, making him the longest-tenured active consultants in the field. With that experience comes an acute understanding of marketer-side needs and a nuanced approach to guiding agencies toward solutions. Both have contributed to the formation of hundreds of successful client-agency partnerships, with many lasting over 10 years. During the past 30 years, Chris Shumaker has overseen successful client-agency partnerships while leading growth and business development at some of the world’s most recognized agencies. With that comes a keen sense for custom-tailoring agency teams and disciplines to solve client-side challenges, coupled with a deep appreciation for what agencies need from clients in order for both parties to be successful. Hasan Shumaker brings together the marketer and agency perspectives in pursuit of a balanced approach to solutions to restore, create, and sustain harmony in the marketer/agency ecosystem.
External link for Hasan Shumaker
8601 Six Forks Road
Suite 400
Raleigh, North Carolina 27615, US
Hasan Shumaker reposted this
I’ve been studying the agency business for 35 years and have seen the industry morph numerous times. Here's what I see happening in the agency business today, causing a proliferation of compensation models. Grab popcorn. #advertising #marketing #cmoinsights #agencycompensation #newbusiness #procurement #cmo #agencyselection #partnerships Club CMO 4A's Association of National Advertisers American Marketing Association
Hasan Ramusevic sat down with The Continuum to discuss his career and his philosophy behind successful partnerships. Fun read.
Hasan Ramusevic, Founder & CEO of Hasan Shumaker, recently sat down with The Continuum to discuss the value of harmonious relationships between brands and agencies and his process for creating long-lasting partnerships. To read more, please click the link here: https://lnkd.in/gMnrNeyJ
Hasan Shumaker reposted this
If you're a marketer planning on awarding business to an agency this year, infusing thoughtfulness and creativity into the contract award process can help set the tone for a magical partnership. In this piece, I explore imaginative award examples from my career and how gestures like surprise ceremonies and gifts can help you forge tighter emotional bonds with agencies, boosting morale and loyalty. #cmoinsights #cmo #partnership #marketing #advertising #harmony #newbusiness #advertisingandmarketing #procurement #cmos Chris Shumaker Steven Ruhf Emily Morgan Trudy Hardy Kate Alini Jennifer Hart Bill Phelps Dean Acosta Jan Baaden Gee Angela Bryant Jessica Wright
Hasan Shumaker reposted this
This was from an interview 3 years ago. I’m a regular Nostradamus 😐 #advertising #marketing #cmoinsights