The gratuitous ✨ glow ✨ of a solid awards season. But you know what's even better? Knowing that the work drove impact for our clients. 🏆 Boston Bruins 🏆 New Hampshire Lottery 🏆 Sallie Mae Talent: Cristin Barth 👏 👏
GYK
Advertising Services
Manchester, NH 14,155 followers
Autopilot is our enemy. Creativity is our expertise. Impact is our endgame.
About us
Hey, we’re GYK, an independent, integrated agency serving as a creative growth engine. Autopilot is our enemy, creativity is our expertise and impact is our endgame. GYK is proud to represent clients like New Hampshire Travel & Tourism, Sallie Mae, Green Giant, Team IMPACT, New Hampshire State Lottery, the Boston Bruins, Ken’s Foods, and Sweet Baby Ray’s. The agency is headquartered in Manchester, NH, with an office in downtown Boston.
- Website
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http://heygyk.com/
External link for GYK
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Manchester, NH
- Type
- Privately Held
- Founded
- 1975
- Specialties
- Marketing, Strategy & Planning, Web & Mobile Development, Branding & Design, Video Production, Advertising, Business Strategy, Brand Strategy, Data & Analytics, Promotions, Digital Marketing, Integrated Marketing, Experience Planning, Content Marketing, Media Planning, and Media Buying
Locations
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Primary
Get directions
175 Canal Street
Manchester, NH 03101, US
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Get directions
93 Summer St.
4th Floor
Boston, MA 02111, US
Employees at GYK
Updates
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GYK reposted this
I've always said that if there was ever a movie about my life (for some reason), I would want Ryan Reynolds to play me. Well, I finally have something in common with him! We'll both be at INBOUND in September. I don't think I'll be on stage with him but you never know! Either way, if you're going to be there, let me know so we can catch up!
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GYK reposted this
"Individual commitment to a group effort — that is what makes a team work, a company work, a society work ... " Thinking about this quote from Vince Lombardi this morning as we cheer on 🇺🇸 Team USA 🇺🇸 at the Olympics, and as I look at my team at GYK with pride as we continue to show up for one another and our clients in a big way, committing ourselves as individuals to the group goals at hand. Great marketing isn't easy. It takes curiosity, creative problem-solving, questioning of assumptions, total alignment, and dedication to drive meaningful brand and business results. So I feel really lucky to be part of 🤩 Team GYK 🤩 — a group of seriously smart, strategic, fun, and wonderfully weird humans who truly believe in the power of creativity and are committed to delivering impact.
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Congrats to our partners at the New Hampshire Lottery on another banner year of exciting achievements and marketing milestones.
While we wait for the dust to settle on our final sales records for Fiscal Year 2024, we want to share some of the accomplishments we celebrated this year that helped us achieve another year of record-breaking sales – which wouldn’t have been possible without the efforts of the NH Lottery Marketing and GYK teams. ✅In September, we added a third weekly drawing on Mondays of the Tri-State Megabucks game and added it to NH iLottery platform offering players the option of purchasing tickets conveniently online. All that gave us the opportunity to refresh the creative, remarketing the game as the “local” game that will be won by a player in the one big state of “Maine-New Hampshire-Vermont.” Later in the year, a $13.9 million winning Tri-State Megabucks ticket was sold in Milton, overall leading the game to a 97% increase in sales year-over-year or just over $12 million. ✅NH Lottery and DraftKings Inc. surpassed $100 million in revenue for NH public education following the fourth anniversary of sports betting in the state. This was supported by a significant increase in sports betting from our players during this year’s NCAA March Madness tournaments. ✅In February, we launched the High Roller series of games, which features a whole family of scratch tickets, Fast Play games and an iLottery e-Instant game. All of which allowed us to provide a little something for everyone in this series. The introduction of the series encouraged players to try all three game verticals. ✅Dueling Powerball and Mega Million jackpots in March, resulting in more than $2 billion in jackpot money to be won, gave us the opportunity to market both games to players in New Hampshire specific to buying tickets online through NH iLottery. This strategy allowed us to reach our FY 24 player registration and first-time deposit goals for the year, with 3 more months to go! ✅And finally, we turned 60! In March and there was a celebration! The NH Lottery celebrated its 60th anniversary by releasing two new anniversary scratch tickets, a $25 Diamond Jubilee scratch ticket and a $5 60th Anniversary Celebration scratch ticket along with the e-Instant game, Diamond Jubilee. We’ve continued the celebration with 60th Anniversary promotions at select retail partners throughout the state.
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GYK reposted this
Did anyone have "Google Deprecates Cookie Deprecation" on their Advertising Bingo card? So the cookie is here to stay...maybe...possibly? Who knows? Regardless, it doesn't change the fact that people will continue to move in a privacy-first direction, which means it's likely a high percent will opt in to this cookieless option in Chrome. So what does that mean for marketers? Same thing it meant when the cookie was on life support. You and your partners should be planning around and prioritizing: ✅ enriching and activating your 1st party data ✅ employing alternate targeting capabilities ✅ implementing advanced measurement tactics See you next week when Google brings back UA! https://lnkd.in/esPDsPne
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We're 👀 for an Account Manager. If that might be you, check out details on the role and apply at the link below. https://lnkd.in/eB_7sffB
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Hard work ➡️ hardware 👊🏆 This past week, the Boston Bruins GYK Big Brick team brought home an Emmy Award from the National Academy of Television Arts & Sciences, Boston/New England Chapter, plus two Platinum and one Gold Hermes Creative Awards for excellence in Branded Content, Strategic Integrated Marketing Campaigns, Sports Video and Original Music. Congrats to everyone on the team who’s contributed to the continued success of the “Blood, Sweat & 100 Years” campaign and “Stitches” centennial spot: Andrea Mazzarelli, VP, Marketing, Boston Bruins Emily Gosman Iselin, Strategic Marketing Manager, Boston Bruins Mark Majewski, Director of Creative Services, Boston Bruins Eric Russo, Senior Manager, Digital Content, Boston Bruins Scott Nicholson, Creative Director, GYK J.R. Roach, Associate Creative Director, GYK David Bohl, Director of Strategy, GYK Jeff Newman, Group Account Director, GYK Haleigh Kelleher, Account Supervisor, GYK Kyle White, Director of Project Management, GYK Cassie Watson McElaney, Design Director, GYK Matt Doyle, Director / Executive Producer, Big Brick Dan Dunn, DP, Big Brick Tyler York, Director of Production, Big Brick Lisa Neville, Producer, Big Brick Faye Cogen, AD Josh Drake, Senior Editor, Big Brick Tori DeYeso, Editor / Motion Designer, Big Brick Tara Pavoni, Production Designer Chris Plante, Composer Boston Landmarks Orchestra, Musical Performance
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GYK reposted this
It's mental health awareness month, and we asked our agency partners what they do to help combat employee burnout and promote mental health. It's Day 1 of our Agency Spotlight, featuring Cactus, McKinney, GYK Antler, Partners Napier, G7 Entertainment Marketing, D/CAL, Brownstein & ADVOC8. #compiled #spotlight #agency #agencywork #mentalhealth #awareness
Agency Spotlight: How does your agency support employee mental health?:
agencycompile.com
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If you think you could be GYK's next great 🔎Art Director🔍 send your resume and portfolio to [email protected]. And, if you're so inclined, leave us a message at 1-888-HEY-GYKA. ☎️ (*Not 1-800*) We welcome stories, jokes, fun facts ... or anything else about yourself that you might want to share. More details on the role here: https://lnkd.in/e7hkGuDw