GYK

Cheers to our clients at the Boston Bruins for earning Gold at The Ad Club's Hatch Awards ceremony in the Video Long Form Single Entry category and a Bronze in Videography! The "Stitches" short film, created to serve as a rallying cry for the "Blood, Sweat & 100 Years" centennial brand campaign, reminds us every time we watch it just how lucky we are to be part of Boston and this advertising community. Learn more about the work here: https://lnkd.in/eqPGNEeV

It takes brave, creative, modern marketers to do something totally unexpected; something no one in their category has done. This was exactly what we saw in the team at Sallie Mae – Brian Babineau, Jennifer Camelio and Jenny Cook – when we brought them this seemingly crazy idea involving custom lo-fi beats, a floating pink brain and space whales. 🎧 🧠 🐋 "Sound Mind" was made because our partners at Sallie are dedicated to showing up differently and behaving as a student support system – not a loan company – giving the students they serve access to free resources and tools to reach their educational goals. So, when we wanted to drop a music album to help students relax, focus and study during one of the most stressful times of the year, final exams, the Sallie team didn't ask, "Why?" They said, "What do we need to do to make it happen?" And that, friends, is how 🏆 Best Of Show 🏆 work gets made. Many thanks to the Hatch Awards judges, Barbara Reilly and The Ad Club for the recognition! Learn more about Sound Mind and the team here: https://lnkd.in/es_hA-35

GYK and Sallie Mae are up for a Shorty Awards Impact Award, an international competition focused on purpose-driven work that drives positive change. Our custom Lo-Fi album — designed to help students achieve a "Sound Mind" amid the stress of exams, take a breath, tune out distractions and study so they can reach their educational goals — was recognized in the Strategy & Engagement > Sound & Music category alongside important initiatives from organizations like Amazon Music, The MTV Staying Alive Foundation and The California Endowment. To show your support, cast a vote for Sound Mind through 10/30 here: https://lnkd.in/eUbUuyi8 Or stream the album on Spotify or YouTube: https://lnkd.in/emzAT9xv https://lnkd.in/edker2ve

Proud to be able to use the power of storytelling to support our local community! The Manchester West High School football team was selected as 1 of 16 finalists across the U.S. to compete in T-Mobile's Friday Night 5G Lights Contest, where the winner will receive a multi-million-dollar grand prize, including the ultimate home field 5G upgrade. Check out and LIKE the team's hype video on Instagram (executive produced by Matt Doyle, shot/edited by Colby Todisco), since every like gets them one step closer to victory. Then share it and tag your friends. Fun fact: our CEO Travis York is a Blue Knights football team alum! See all the schools' rankings and learn about T-Mobile's Friday Night 5G Lights program here: https://lnkd.in/eWbdN6MU

Thanks, Digiday, for digging our lo-fi album for Sallie Mae, designed to help students focus, relax, and crush their educational goals. If anyone needs some tunes to help filter out distractions and put your mind at ease, you can stream 🧠 Sound Mind 🧠 on Spotify at the 🔗 below. https://lnkd.in/emzAT9xv

For anyone in the Greater Boston area who’s involved in production and looking to better understand and elevate the importance of Diversity, Equity and Inclusion (DEI) in the production process, you’ve got to check out this workshop. Organized in part by our friends at Windy Films, it’s a 4-part series intended to drive learning and conversation about the challenges facing agencies and networks and pathways forward to drive systemic change and advance DEI initiatives. A few members of our production team will be joining, and we hope to see you there. 

GYK's head of media Adam Telian on meme culture, brand safety and why there's no arguing with numbers. Read here: https://hubs.la/Q02R-C1p0

Our Head of Media Adam Telian didn't have partnering with meme creators like middleclassfancy, raddad and shitheadsteve on his bingo card for 2024, but in his words, "you go where your strategy goes and where your audience is." https://lnkd.in/e8eVSUxa Check out Adam's profile in LBBonline - Little Black Book to learn more about his experience overseeing creative, strategically-led and performance-driven media programs for brands like Sweet Baby Ray's, New Balance and Bose, and agencies like Mediahub Global and New Engen, and get his takes on: 🍪 third-party data targeting 📈 the value of brand building versus short-term sales 🛟 brand safety 🤖 generative AI

We're proud to be #AllInAllTogether with our partners at Team IMPACT, Inc., and to share the stories of amazing kids like Mitchell. Mitchell joined the University of Minnesota's Golden Gophers football team through Team IMPACT last year, after being diagnosed with a rare, genetic, multi-system health disorder known as Gould Syndrome. And his smile has lit up the team and the lives of his Minnesota teammates ever since. Learn more about Mitchell, his family, and the 3,700 children and 92,000 student athletes who have come together to make sure that every child facing serious illness or disability has the chance to feel part of a team. Check out the link below: https://lnkd.in/eDBMgeBE

Behind the scenes of the "Just Take the Train" campaign shoot for Keolis / the MBTA Commuter Rail. Shout out to our partners on the production: Big Brick, Windy Films, Anawan Studios, Sweeter The Juice Films