At the start of the pandemic, new businesses looked like they were in trouble. What actually happened was surprising. Gusto's latest analysis found that pandemic-era high-growth companies on average hired more employees than their pre-pandemic peers—showing that the entrepreneurship spike wasn't just a blip. As Gusto economist Nicholas Tremper told the The New York Times: "This entrepreneurship boom seems to be here to stay." Read the full story by Ben Casselman and Sydney Ember here: https://lnkd.in/e5YEn4nZ
Gusto
Software Development
San Francisco, California 99,370 followers
Trusted by 300,000 businesses and their teams with modern HR tools, payroll, and benefits.
About us
Launched in 2011 as ZenPayroll, Gusto serves more than 300,000 businesses nationwide. Each year we process tens of billions of dollars of payroll and provide employee benefits—like health insurance and 401(k) accounts—while helping companies create incredible work places. Through one refreshingly easy, integrated platform, we automate and simplify your payroll, benefits, and HR, all while providing expert support. You and your employees will get the peace of mind you need to do your best work.
- Website
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http://www.gusto.com
External link for Gusto
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2011
- Specialties
- compliance, payroll, human resources, and benefits
Locations
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Primary
525 20th St
San Francisco, California 94107, US
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1201 16th St
Denver, CO 80202, US
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450 Park Avenue S
New York, NY 10016, US
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14350 N 87th St
310
Scottsdale, AZ 85260, US
Employees at Gusto
Updates
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Even if it feels too early to start holiday shopping, one thing's for sure: it's the perfect time to start thinking about where your gifts are coming from. At Gusto, we're a little biased... we're all about small businesses, so we love to shop small whenever we can! Who else is in for a #ShopSmall season?
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Both Millennial and Gen Z entrepreneurs are leading the way in GenAI adoption... But the answer to this question may surprise you. 🤔 Millennials are actually using GenAI more than Gen Z. More than two-thirds of Millennial small-business owners have embraced GenAI, slightly edging out their Gen Z counterparts. 🚀 One thing's for sure: Whether it’s for marketing, customer service, or recruiting, GenAI is quickly becoming key for most entrepreneurs, with more than half of small businesses reporting that they've used GenAI.
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🍻 Novel Strand Brewing Company is more than just a brewhouse. It's a community. Owners Chantel Columna, Tamir Danon, and Ayana Coker pride themselves on carrying the best beer they can, with no gimmicks, tricks, or shortcuts. That's an ethos they also carry into how they take care of their team. To support their employees, they wanted to offer healthcare plans that were both high-quality *and* affordable — and Gusto helped them with that. Find out how Gusto made the process of offering health insurance easy and straightforward for Novel Strand: https://lnkd.in/dH5e44N6
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🤔 Think PEOs always offer the best health insurance rates? Allow us to clarify... Watch James Hewell explain why PEO health insurance rates might not be as predictable as you think. Hear more from Gusto’s experts and bust more myths by checking out the full series: https://lnkd.in/ebJ2ZFhk Subscribe to stay updated and join us next week for more myth-busting insights 🦄 🔨
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We asked a group of small business owners about who they are, how they run their firms, and what challenges they're facing. 👀 And we found some eye-opening insights: 🤖 Over 50% of small businesses are embracing generative AI, with Millennials and Gen Z leading the way 📊🌍 Diversity is growing, but women, as well as Black and Hispanic American entrepreneurs, are still underrepresented 📈 40% still struggle with rising interest rates and prices 🏥📋 Tax complexity and healthcare costs are top policy issues Get all the insights in the full report by Gusto's Nicholas Tremper: https://lnkd.in/eEjDpKzY
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The key to understanding small businesses and their challenges? 👂 Listening, not assuming. In his podcast with Alejandro Cremades, Gusto CPO and co-founder Tomer London discusses how gathering insights from small business owners shaped Gusto’s approach to building tools that work for them. 💡 Listen to Tomer talk about his customer insights, hypergrowth, and the story behind how Gusto started here: https://lnkd.in/eB_pVeA6
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🔎 We took a look at the impact of Latinx and Hispanic entrepreneurs, and here's what we found: 1️⃣ 51% of small businesses started by Latinx/Hispanic founders began as side hustles 2️⃣ Over 1-in-5 of these businesses were in the community services sector 3️⃣ 46% of Hispanic and Latinx entrepreneurs aimed to create jobs in their local communities Check out the deep dive from Gusto economist Nicholas Tremper: https://lnkd.in/esGAFsbj #HispanicHeritageMonth
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Thinking about making your first international hire? 🌍 Exciting, right? But the compliance hurdles? Not so much. From labor laws to tax regulations, the risk of DIY-ing your global hiring process can lead to sticker shock... and stress. 🫣 Don't go it alone—read more from Remote's Barbara Matthews on what you can do to streamline the process and stay compliant every step of the way. Check out our link in the comments to learn more. Have you ever experienced compliance issues while hiring internationally? Vote below! 👇
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At Starkel Nutrition, founder Julie Starkel MS, MBA, RDN knows firsthand how overwhelming managing benefits can be—especially when you're not a tax expert! 😅 But with Gusto, she's reduced her health insurance management time by 94%. Instead of monthly headaches, she now spends just 20 minutes a year handling renewals. 🎉 Looking to simplify your benefits process? 👇 Check out our case study and see how Gusto can help you save time and avoid compliance stress. More info in the comments!