GTM w/ AI

If you were watching the US Open last weekend and wondering how IBM monetizes their sponsorship, Saturday's newsletter has a case study for you. It's also the most read article ever published by GTM w/ AI. #USOpen #gtm #sales #marketing #IBM #ABM #casestudy

Overloop AI streamlines outbound sales by automating the entire sales process from lead generation to email outreach. See how one client used it and averaged a 55% response rate.

Adobe Firefly is a suite of generative AI models embedded in Adobe's flagship apps, including Photoshop, Illustrator, and Lightroom. Check out how IBM has used it to 26x engagement in a marketing campaign.

How Uniform Boosted Sales by 38% with HeyGen HeyGen provides users with: Pre-designed templates: Offers a wide variety of templates tailored for different use cases, from marketing to internal communications. AI-generated avatars: Features over 80 avatars representing diverse ethnicities, ages, and styles, enabling personalized video content. Script customization and AI animation: Allows users to easily craft scripts, with the AI handling lip-syncing and avatar animation for a seamless video production experience. Full review below. #gtm #ai #marketing #sales #growth