There are over 500,000 brands worldwide and the average consumer has 34 gb of data pushed at daily (that’s 100,000 pages of info. Yikes, there’s only so much the ‘ol noggin can handle.) If brands can’t crystallize their point of difference and what makes them better in the lives of people, they’ll be invisible. That’s where Unknowns comes in. Our job is to ensure brands and their promises, experiences and products rise above the rest, maximize their unique self and push beyond the limited view of themselves. To use a classic advertising slogan, I help brands be all they can be.
External link for Unknowns, LLC
Los Angeles, US
Unknowns, LLC reposted this
Are you a fad chaser? Listen to F100 Chief Strategy Officer Nelson Freitas talk about the fundamentals of developing your craft as a professional. Learn how his commitment to his depth of experience has kept him grounded in the pursuit of excellence and allowed him to walk into any room confident that he will develop the right playbook for his clients to succeed! https://lnkd.in/gg5ts-iC
I look forward to the Effie’s every year. The submitting. The judging. And the lively discussions with colleagues pull me deeper into the addicting drug of our industry– the hunt for insight. The creative treasure hunt that uncovers a truth… and seeing great work built on top of it. There were some successes. And some not-so-successful. So after the show, I went home with these four thoughts. STAND ABOVE THE NOISE. Brand storytelling is nothing new. Lee Clow emphasized that to me 20 years ago. Most work flaunts itself as storytelling, but it’s not enough. It demands passion, tension, intrigue. That’s what the people want. We respond to stories with a clear perspective, tension, and drama coming together in a way not seen before. Without the elegant design of thought, the likelihood of getting lost while reinforcing something that’s been done over and over is very high. WHAT’S YOURS IS NOT THEIRS. The word “authenticity” has been thrown around so much the last decade it has almost lost all value. Let’s raise the bar as to what is deemed as authentic because we’ve been searching in the wrong places. Discover your brand’s origin story, history, uniqueness, enduring truth rather than latching on to a trend, best practice, or a competitors winning formula. They are authentic – but to someone else. You need to put in the legwork to make that discovery. You uncover. You own. MASTER THE ART OF THE CHALLENGE. Sometimes we forget that Marketing and Advertising is for the people. We forget that we’re messy, unpredictable, and emotional creatures so advertising should reflect – and celebrate that. We’re used to so much of the meaningless, so standing above it requires challenging your audience. The best ideas this year made us take a step back. A step outside. Possibly way outside. Only then we see something new rather than looking into a mirror. BRING YOUR RECEIPTS - Because of the comprehensive need, this is always the hardest to deliver against. So bear with me. First, prove your interaction and engagement. Next, itemize how it improved your brand affinity such as reputation, likeability. And finally, show how that fueled ROI. Bonus: Bring some additional firepower to help assuage any doubts with trending data for the last 12 or 24 months. Show how you grew in comparison to your competition. And check your vagueness at the door. Specifics are paramount!
Unknowns, LLC reposted this
At the 1MediaWorld 2024 Global Media Conference, Nelson Freitas, Founder & CEO of Unknowns, LLC, will present "The New Age of Branding" on March 28 from 9:00 am to 9:30 am. This virtual session will explore innovative strategies for brand differentiation and growth in a market saturated with information and competition. Freitas brings a wealth of experience in brand leadership and strategy, focusing on creating value and prioritizing people. With over half a million brands vying for attention in a world where the average consumer is bombarded with 34 gigabytes of data daily, Freitas emphasizes the necessity for brands to clearly define and communicate their unique value proposition. He argues that a brand's growth potential is fundamentally linked to its ability to stand out and resonate meaningfully with its audience. In "The New Age of Branding," Freitas will discuss how the best brands maintain a steadfast focus on their core mission and leverage their unique attributes to redefine the market in their favor. He will share insights into the importance of storytelling, asserting that brands must know their story, tell it effectively, and broadcast it widely. Unknowns, under Freitas's leadership, is dedicated to helping brands excel by enhancing their narrative, creating significant value, and identifying new revenue opportunities. The session will delve into methods for integrating the entire brand experience—spanning products, services, and platforms—to foster a cohesive and impactful brand presence. Additionally, Freitas will highlight the importance of harnessing data for deeper insights, aligning brand strategy with performance marketing, and maximizing the overall value of brand and business assets. Attendees of "The New Age of Branding" can expect to learn about cutting-edge approaches to branding that are designed to elevate a brand's market position and ensure it not only captures attention but also sustains engagement and loyalty in a crowded and dynamic marketplace. Freitas's session promises to offer a comprehensive roadmap for navigating the complexities of modern branding, equipping participants with the strategies needed to thrive in the new age of branding. #branding #marketing #marketingstrategies #brandingsolutions
Unknowns, LLC reposted this
At the 1MediaWorld 2024 Global Media Conference, Nelson Freitas, Founder & CEO of Unknowns, LLC, will present "The New Age of Branding" on March 28 from 9:00 am to 9:30 am. This virtual session will explore innovative strategies for brand differentiation and growth in a market saturated with information and competition. Freitas brings a wealth of experience in brand leadership and strategy, focusing on creating value and prioritizing people. With over half a million brands vying for attention in a world where the average consumer is bombarded with 34 gigabytes of data daily, Freitas emphasizes the necessity for brands to clearly define and communicate their unique value proposition. He argues that a brand's growth potential is fundamentally linked to its ability to stand out and resonate meaningfully with its audience. In "The New Age of Branding," Freitas will discuss how the best brands maintain a steadfast focus on their core mission and leverage their unique attributes to redefine the market in their favor. He will share insights into the importance of storytelling, asserting that brands must know their story, tell it effectively, and broadcast it widely. Unknowns, under Freitas's leadership, is dedicated to helping brands excel by enhancing their narrative, creating significant value, and identifying new revenue opportunities. The session will delve into methods for integrating the entire brand experience—spanning products, services, and platforms—to foster a cohesive and impactful brand presence. Additionally, Freitas will highlight the importance of harnessing data for deeper insights, aligning brand strategy with performance marketing, and maximizing the overall value of brand and business assets. Attendees of "The New Age of Branding" can expect to learn about cutting-edge approaches to branding that are designed to elevate a brand's market position and ensure it not only captures attention but also sustains engagement and loyalty in a crowded and dynamic marketplace. Freitas's session promises to offer a comprehensive roadmap for navigating the complexities of modern branding, equipping participants with the strategies needed to thrive in the new age of branding. #branding #marketing #marketingstrategies #brandingsolutions