GroupM

Did you know that a piece of Audible content once led to the Australian government apologizing? Embracing divergent points of view and exploring less-discussed topics is a responsibility that Audible takes seriously, according to Susan Jurevics, their Chief Brand & International Officer. "We genuinely believe that we've got a responsibility to make good choices to put out different stories, topics that people may not want to talk about, divergent points of view." Discover how industry leaders like Audible, PlayStation, and Fandom are taking a compelling approach to broadening representation in the entertainment industry. (LINK IN THE COMMENTS ⤵ )

PlayStation's Jaap Tuinman: “If the idea of play is fundamentally human, we should reflect all of humanity as best as we can through our marketing & ideally through our products." 🎮 Experts from Audible, PlayStation, and Fandom recently shared insights at Cannes Lions around understanding the power of representation in entertainment and how they are championing diversity and inclusivity within their brands. From funding underrepresented voices to creating safe spaces for all players, discover how these industry leaders are making a difference. (FULL VIDEO LINK in the comments)

In a world where sleep is often sacrificed, IKEA's 'Wake Up! It's Time to Sleep' campaign has taken Italy by storm with an immersive exhibition in Milan, created by GroupM's Wavemaker and DDB Group. 🛌 The exhibition features six environments that evoke the essential elements for a good night's sleep, complemented by a nationwide OOH activation, an augmented reality experience, and a TV spot. The campaign aims to help more people improve their rest and daily life, coming on the heels of IKEA breaking the Guinness World Record for the world's largest pyjama party in Sweden. #GroupMItaly

GroupM stands tall with 18 shortlists at The Wire Awards globally, reflecting our unwavering commitment to driving success through innovative, data-driven strategies. Thank you to our amazing clients, collaborative partners, and dedicated teams! #TheWires24 | ExchangeWire

Earlier this week, our new Global CEO held his first all-hands!

A round of applause for EssenceMediacom, who have just been crowned Global Agency Network of the Year at the M&M Global Awards! 🎉 With an impressive haul of 16 awards, their work spans across various sectors and regions, demonstrating their versatile approach to delivering top-notch campaigns.

Before their investment in OpenAI, Microsoft was already deeply involved in artificial intelligence on multiple fronts, with a particular focus on adtech. Recently, Microsoft's Rukmini Iyer sat down with GroupM's Rich Astley (choreograph) to talk about the interplay between the two. They discuss: • The pivotal role AI plays in adtech advancements • The transformative potential of Large Language Models (LLMs) • The strategy behind hyper-personalization in marketing • The role of data clean rooms in secure collaboration 🎥Watch the full video here, recorded live at the GroupM Rooftop at Cannes Lions: https://loom.ly/CN8AYyU

Did you know that half of all Digital-Out-of-Home (DOOH) campaigns run this year were purchased partly or fully programmatically? VIOOH's latest report, featuring insights from several GroupM experts, unveils the unstoppable growth of prDOOH, driven by increasing demand for programmatic buying. Read it here: https://www.viooh.com/sotn _ #SOTN24 #OOH #DOOH

A new era of culinary innovation is here! Britannia Industries Limited is revolutionizing the culinary landscape with BourbonIT, a groundbreaking platform that transforms traditional recipes into innovative culinary creations. This pioneering initiative, made possible through a collaboration with GroupM's Mindshare, Google Cloud, and VML, leverages Generative AI to offer unique and visually appealing culinary experiences. _ #GroupMIndia

Today, we officially welcome Brian Lesser back to GroupM as he steps into his role as Global CEO. 🎉 Brian’s no stranger to GroupM, having previously served as our CEO in North America from 2015 to 2017. His passion for innovation, deep industry knowledge, and fresh perspective will be invaluable as we continue to develop new ways to deliver exceptional value and drive growth for our clients. Welcome back Brian!