📣 Brand New from GroundTruth! 🚨 We're thrilled to announce CTV ! A brand new opportunity for our customers to supercharge their real business results using CTV and mobile advertising. With cord cutters on the rise and more streamers creating new opportunities for advertisers, CTV is growing exponentially. What's more, when combined with mobile ads, GroundTruth customers are seeing 61% more in-store visits! If you're looking to drive real business results, like foot traffic and conversions, check out CTV today! Click the link below to learn how to get started. 👇 #performancemarketing #mediabuying #realbusinessresults
GroundTruth
Advertising Services
New York, NY 45,481 followers
GroundTruth is a media platform that drives in-store visits and other real business results.
About us
About GroundTruth GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising. Learn more at groundtruth.com
- Website
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http://www.GroundTruth.com
External link for GroundTruth
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Mobile Location Advertising, Location-Based Marketing, Performance-Based Advertising, Location Intelligence, Location-Based Advertising, Location Technology, Performance-Based Marketing, and Mobile Advertising
Products
GroundTruth
Location-Based Marketing Software
Drive in-store visits and sales with 100% cookie-free, precisely targeted ads.
Locations
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Primary
One World Trade Center
60th Floor
New York, NY 10007, US
Employees at GroundTruth
Updates
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"We see incremental sales lift. Not incremental sales lift that falls off after the campaign. But it's sustained, because we've brought customers all the way through the funnel." Want to learn how Jeff Bell achieved his goals using CTV? Check out our newest webinar, in partnership with AdAge! Click the link in our comments for the full replay on-demand!
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Clicks are nice, but sales are nicer. With GroundTruth, your ad campaigns don't just get clicks—they drive store visits and sales. #realbusinessresults
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⚡️ The growth of Connected TV is obvious to marketers, but other stakeholders still have questions. That's why we created our newest blog, CTV & OTT: Everything You Need to Know! Learn why it's growing, why it's critical to your media mix, and how to use it across your customer journey. Click the link in our comments to read now! 👇 #connectedtv #ctv #mediabuying #performancemarketing
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📅 Tomorrow! Catch the newest webinar from GroundTruth and Ad Age! Join GroundTruth CMO, Brandon Rhoten, in conversation with VP of Marketing at Glenn Valley Foods, Jeff Bell, and Director of Digital Strategy at Comporium, Sok Verdery, as they discuss how CTV can drive foot traffic and other real business results. Save your spot by registering here: https://lnkd.in/g_2T_Mu8
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⚡ Exciting news from GroundTruth: We’re proud to announce Danielle Kramer, MBA, PMP has been appointed VP of Managed Sales! Previously the VP, Growth Sales at Integral Ad Science, Danielle brings with her a wealth of industry expertise and senior relationships. She’s also held roles at The Trade Desk and AOL. Here at GroundTruth, she will use that knowledge to lead our Managed Service business, helping brands and agencies drive real business results from their media. "Our customers need a partner who can help them navigate a changing industry with confidence and proven success. They could not be in better hands than with Danielle as our new VP,” says GroundTruth CEO, Rosie O'Meara. Welcome to the team, Danielle!
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🗓 GroundTruth is a proud sponsor of Brand Innovators: Brand Culture Summit in Ohio on July 10! Jessi Hamilton, GroundTruth Sales Director, will be hosting an engaging panel on Women in Marketing Leadership. We look forward to hosting an engaging dialog with these industry leaders and decision makers!
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🍱 Use your ad campaigns to drive more diners to your stores! Whether you're a #QSR, fine dining, or casual restaurant, we have proven success strategies to drive real business results. Download our newest strategy guide, just click the link below! ⬇️ #adstrategy #performancemarketing #realbusinessresults
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📣 Connecting to the right audiences is hard enough. Marketers who want to get in front of customers on-the-go need an even more powerful media platform. GroundTruth uses real-world behavior to help marketers show their ads to the right travelers no matter where they are. ✈️ Learn how you can use GroundTruth to boost real business results like foot traffic to your specific destinations. It's all in our new 2024 Holiday Strategy Guide: Travel and Tourism! Click here to download: https://lnkd.in/gruga-BK #mediabuying #performancemarketing #adstrategy
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