Today marks a historic milestone for Goodway Group as we announce the launch of two innovative divisions: GRADIANT, a modern funnel marketing agency, and G-Comm, a retail media accelerator. Since 1929, Goodway Group has been at the forefront of the marketing industry. GRADIANT and G-Comm exemplify our dedication to being a go-to resource for brands evolving their marketing. GRADIANT sets a new standard in media investment, leveraging our identity graph and proprietary measurement to deliver "CFO-friendly" outcomes. G-Comm creates mutually beneficial relationships between retailers and brands, driving growth in commerce media. As Jay Friedman, CEO, expressed, "GRADIANT and G-Comm allow us to specialize within two key areas of industry growth. We've spent years innovating to deliver ahead of what marketers need." Give GRADIANT and G-Comm a follow to stay updated on how we can help your brand succeed. Cheers to the future! ♾️ Read more: https://bit.ly/44tvZOW
About us
Unlocking growth for the world’s most progressive brands. ♾️ Attention job seekers: We do not work with outside vendors for hiring, so stay mindful of any "recruiter" contacting you via LinkedIn or other messaging apps for personal information. All of our open positions are available on our website.
- Website
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https://www.goodwaygroup.com
External link for Goodway Group
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Specialties
- Digital Advertising, Online Advertising, Programmatic Media, Real Time Bidding, Social Media Advertising, Search Engine Marketing, Cross Device Advertising, Proximity Marketing, Digital Marketing, Audience Design, Performance Media, Dynamic Creative, Measurement & Analytics, Custom Technology, and Consultative Services
Locations
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Primary
228 Park Ave South
STE 81524
New York, New York 10003-1502, US
Employees at Goodway Group
Updates
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Is AI the key to solving modern marketing struggles? We think so. From automating tasks to digging deeper into powerful insights, AI can elevate your strategy in ways you haven’t imagined — yet. Explore how AI can transform your approach ↓ https://bit.ly/4etLnit
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What's next for retail media? 🛍 G-Comm's Angela Myers weighs in ↓
What’s Next for Retail Media?
https://www.youtube.com/
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It’s time to turn the retail media ship. Retailers are now in the spotlight, selling their own media. This transformation requires more than just the right tools – it demands a complete mindset shift. Angela Myers and Jay Friedman lay out the steps to success in our latest guide. 🛳️ Set sail for retail media excellence. Download your copy now. https://bit.ly/4ctPDN2
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Goodway Group reposted this
Retail media measurement is anything but simple. Brands and retailers often clash on the "right way" to measure success, leading to a world where objectives and metrics vary. Instead of waiting for standardized measurement, why not embrace the chaos and innovate? In his latest article, Goodway Group's CEO Jay Friedman explores how brands and retailers can turn measurement differences into opportunities for growth and innovation. Read more ↓
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Brace yourselves: $11 billion will be spent on political ads in 2024. 📈 With skyrocketing costs and fierce competition for attention, your marketing needs to be on point to stand out. Curious how politics will shape marketing for the rest of 2024? Our blog has the latest insights: https://bit.ly/4eEuYYR
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🎄 Did you know that 38% of consumers start their holiday shopping before Halloween? Retailers who want to capture this early traffic need to adjust their strategies now. Here's a few ways to stay ahead of the curve: https://bit.ly/47M9Xc4
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🗞 🍂 Extra, extra! Special fall edition of The Goods comin' at you ↓
♾️ THE GOODS | September 2024
Goodway Group on LinkedIn
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Goodway Group reposted this
⌚ Time for a Reset: The Marketing Podcast, Insights from Global Brand Marketers, has dropped a new episode, which you won't want to miss! Paul Frampton-Calero moderates a brilliant panel at MAD//Fest 2024 with marketing leaders Ollie Shayer - Omni Media Director at Boots UK and Boots Media Group; tash whitmey - Group Director of Loyalty, Membership and CRM at Tesco, Amir Rasekh - Managing Director at Nectar360, and Ben O'Mahoney - AdTech & Data Partnerships Lead at Ocado Retail, diving into the cutting-edge of retail media. 🚀 💡 𝐋𝐢𝐬𝐭𝐞𝐧 𝐚𝐬 𝐭𝐡𝐞𝐲 𝐞𝐱𝐩𝐥𝐨𝐫𝐞: - The importance of aligning growth between retailers and CPG advertisers - The evolving retail media landscapes in the UK and US - Personalisation, customer-centricity, and how AI is shaping the future of retail media - The potential of self-serve ad tech platforms in delivering seamless customer experiences Check out the full episode for a glimpse into how AI and data-driven insights reshape retail media strategy! 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐡𝐞𝐫𝐞: Apple Podcast: https://lnkd.in/geF-sU6i Spotify: https://lnkd.in/gRJR6dmx Youtube: https://lnkd.in/eKcXphs8 #timeforareset #CvE #marketing #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #marketingdatadriven #datadrivenmarketing #marketingstrategies
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Catch Goodway Group and G-Comm at Groceryshop next month in Las Vegas! Want to chat with Joe Frick and Angela Myers? Fill out this form and let's set up a meeting: https://bit.ly/4eAD301