Golf Datatech

Our latest Rounds Played report with results for September 2024 is out now with year over year results for 8 regions, all states and several metropolitan areas. US rounds were up 3.6% for the month and up 1.7% YTD when compared to September 2023. Rounds played data is a great indicator of the health of the sport and we are grateful to all courses and clubs who participate in our monthly studies. #golf #golfbusiness #roundsplayed

The US golf retail sales figures are published by us today with data for September 2024. Total equipment sales took another drop this month, following the recent trend, with sales down -2.6% vs 2023. See here for more https://bit.ly/3BYZRbS #golf #golfbusiness #marketresearch

Positive signs in golf apparel retail sales data at last! On-Off Course August ’24 vs ’23: Dollars 4.5% On-Off Course YTD ’24 vs ’23: Dollars -7.3% https://bit.ly/3TNvuLz #golfbusiness #retail #retailsales #golf #marketresearch

The latest Golf Datatech National Rounds Played Report with results for August 2024 is published this week with year over year results for eight regions, all states and several metropolitan areas. 2024 rounds played continued to stay on track for small gains vs. 2023, up 1.9% for the month and 1.4% YTD. Improving weather compared to last year, combined with ongoing demand for tee times across both the public access and private clubs, kept the golf courses busy and the tee sheets full. As always we are grateful to the contribution of golf courses around the US to enable us to monitor the health of this fantastic sport. #golfbusiness #golf #roundsplayed #marketresearch

The latest retail sales data is now out and reveals a hit to big ticket items, such as irons, in August. On-Off Course August ’24 vs ’23: Dollars -3.6% On-Off Course YTD ’24 vs ’23: Dollars -1.5% More commentary here > https://bit.ly/AugRetail24 #retail #Retail #marketresearch #golf

Golf sales were able to remain at highly elevated levels for several years after the spike created by the pandemic. However, it appears the market is softening and the back half of 2024 may prove extremely challenging. For more results from July's equipment sales, plus commentary, visit =>> https://bit.ly/Julyequip #Retail #marketresearch #retailsales #golfbusiness

July 2024 retail sales of golf apparel continue to lag behind 2023 levels, with both the On and Off course channels down. On-Off Course July ’24 vs ’23: Dollars -7.1% On-Off Course July ’24 vs ’19: Dollars 53.8% Fore more results and commentary, visit =>> https://bit.ly/Julyapparel #golfbusiness #golf #retailsales #marketresearch

The latest Golf Datatech National Rounds Played Report with results for July 2024 is published this week, with year over year results for eight regions, all states and several metropolitan areas. US rounds were down -1.4% for the month and up 1.3% YTD when compared to July 2023. Rounds played suffered a slight setback in July as unusually high precipitation combined with heat and humidity to make it difficult to play the game in broad sections of the country. The only regions with significantly improved rounds were New England ( 6.6%) and the Mid-Atlantic ( 1.7%), while the South Atlantic (-6.0%), South Central (-4.2%) and Pacific (-4.0%) all slogged thru an extremely wet month. On the latest news, our co-founder John Krzynowek said, “On a YTD basis, rounds are still 1.3% higher thru July than they were a year ago, leaving total rounds significantly higher than they were pre-pandemic, with no significant downturn visible on the horizon.” For more insights, or to register your golf course to take part in our rounds played analysis, visit our website. #roundsplayed #golfbusiness #marketresearch

Following up on our highly acclaimed Custom Fitting Study in 2023, we are delighted to release a new, updated, and even more insightful look into the fastest growing segment of the golf club category. The 2024 Evolution of Custom Fitting in the USA is the 10th edition, dating all the way back to 2001, and follows the expansion of this highly competitive segment of the golf club market. CLUB FITTING MORE IMPORTANT THAN EVER While club sales weakened during the first six months of 2024, custom fitting remains a critical component of the purchasing process. Almost 80% of Serious Golfers indicated they’ve been fit at some point during their golfing lives, and close to 90% of those who have previously been fit plan to be fit for their next purchase. Clearly, club fitting is here to stay, and brands and retailers who provide an excellent experience will benefit. THE FITTER REMAINDS CRITICAL With so many golfers being fit, and there being more locations than ever before available to offer this service, the human connection remains essential to successful execution. Almost every fitting today includes a digital experience, some more elaborate than others, however everyone is conducted by a professional fitter, and that fitter is the most important part of the fitting process by the golfer. It’s a combination of expertise in the process, knowledge of the various components and equipment, and the ability to communicate with the golfer, engendering confidence in the outcome.  This is a continuation of a trend seen in prior waves, emphasizing that well trained, personable fitters who can think on their feet and control the process, are essential to creating a happy golfer who will come back in the future to be fit again and again. WHO BUILDS BETTER CLUBS? ... The brands who design them, or the Custom Club Fitting Specialist brands that both fit and build? This is a topic of great interest to the golf community, and one we dive into for the first time in 2024. While most golfers, who have been fit, believe both entities are very capable of building a quality set of clubs to their specifications, there are indications that one of the segments is doing a better job convincing consumers about their abilities than the other. To find the answer to that question as well as much more, visit our dedicated page here =>> https://lnkd.in/gDv-dziF or contact us at [email protected] to purchase the study. #customfitting #golfequipment #marketanalysis #marketresearch #consumerinsights #golfbusiness

The latest Golf Datatech National Rounds Played Report, with results for June 2024, is published this week with year over year results for eight regions, all states and several metropolitan areas. US rounds were were marginally higher in June, up 1.5% for the month and leaving 2.1% on a YTD basis. Even though temperatures were higher than normal, making it uncomfortable to play in many markets, rounds continued to show strength, particularly in the New England, the Mid-Atlantic, Mountain and parts of the East North Central regions. For more commentary, visit our website here https://bit.ly/RPJune2024 #golfbusiness #roundsplayed #marketresearch #golf