Golden Word

🎉 Happy 2-Year Golden Word Anniversary to the one and only Jean Luther!⁠ ⁠ We are so grateful for all of the hard work and stellar press coverage that Jean has garnered over her last two years! ⁠Her positive attitude and strong work ethic inspires the whole office day in and day out. ⁠ ⁠ To celebrate this milestone, we wanted to do a Q&A to get the highlights from her time at Golden Word so far. Let's dive in!⁠ ⁠ ✨ What has your most memorable press hit?⁠ Seeing The Clifton in Garden & Gun Magazine, LLC. From walking the property with writer Kinsey Gidick and her husband, to having them come for an overnight visit to experience a stay, to sourcing the images and seeing the piece go live -- the entire process was so fun!⁠ ⁠ ✨ What media event was the most fun to execute?⁠ We invited lots of media and influencers out to walk the annual Veritas Illuminated holiday trail at the vineyard and explore their incredible winter menu. Then, we drove just five minutes down the road to Flying Fox which was decked out in wacky-tacky "Christmas Vacation" decor.⁠ ⁠ ✨ You’ve been on all over for work trips! Which trip has been your favorite so far?⁠ Elisabeth Edelman and I went down to CHS to meet the Garden & Gun team and attend their annual sales meeting. It was great to talk our through PR goals for the year and meeting everyone in person. We also met the founders of Bittermilk and Nate Thurston of Millers All Day to chat about potentially partnering on PR (spoiler: we signed on both of them as clients and have loved working with them!).⁠ ⁠ ✨ What has been your favorite GW memory so far? ⁠ It has to be flying up to NYC last minute for a FOX & Friends segment highlighting Garden & Gun’s biscuit bracket. I was running through the city the night before, then got to hang with the folks from Handsome Biscuit (my favorite biscuit spot in my hometown!) and chat with the hosts on-set the next morning. It was a whirlwind, but such a fun trip!⁠ ⁠ ✨ What’s your favorite thing to do outside of work?⁠ I love to cook and try new recipes, spend time with friends, and be outside -- preferably by some body of water.⁠ ⁠ ✨ What’s your favorite emoji?⁠ ⁠🫶⁠ ⁠ Cheers to you, Jean! 🥂

⚡ NEW CLIENT ALERT ⚡⁠ ⁠ We’re thrilled to announce the innovative family assistant service revolutionizing how modern families run their household -- Sherah -- as one of our newest clients!⁠ ⁠ Sherah was founded by Kristin Richardson in 2022 after hitting her breaking point juggling a C-suite level career, raising two young daughters and trying to keep things afloat at home.⁠ ⁠ Kristin knows first-hand how hard it is for working mothers to rise up in their careers and be present for their family while keeping themselves happy and healthy. When she realized she needed to clone herself to get everything done, she set out for the next best thing. After an unsuccessful attempt at finding outside help and the balance she needed, she decided to quit her job and create the service she -- and all of the other mothers in the same boat -- had been looking for.⁠ ⁠ Sherah is a community of women supporting women. The team of assistants - who are moms too - support Sherah members by tackling their daunting to-do lists so they can focus on the important stuff and avoid burn out. In turn, the members support Sherah assistants by giving them flexible, meaningful work that supports their families, on their own terms.⁠ ⁠ Sherah truly understand the challenges of juggling work, kids, running a household, making time for yourself, and dropping as few balls as possible, so if you’re a mom in need of support, they’re here to help! ⁠ ⁠ Sherah offers boots-on-the-ground service here in Richmond, and most recently, the Northern Virginia area. If you aren't based in VA, Sherah can help with virtual tasks no matter where in the country you're based. ⁠ ⁠ Need help planning that last minute vacation? Getting back-to-school ready? Picking up birthday party gifts and supplies? Sherah does it all!

We have some BIG news to share...⁠ ⁠ Golden Word has been acquired by 5th business Group of agencies. ⁠ ⁠ We've spent the last 8 years growing our client roster with food and beverage, home décor, hospitality, retail and e-commerce brands, and also growing our team to house talented PR and social media experts. ⁠ ⁠ This year, we decided we wanted to take that growth even further. This acquisition came at the perfect time, providing growth opportunities to both our team and our clients. Our focus remains creating meaningful human connections between our clients and their audiences by telling the most impactful stories through PR and social media.. ⁠ ⁠ The Toronto-based 5th business Group of agencies provides specialized marketing, communications and advertising expertise through their two other agencies: marketing strategy and creative house, Clever Samurai and B2B lead generation company 360 Leads. ⁠ ⁠ We're so excited to be able to round out this group with our PR and social media expertise. We are confident that this new chapter will take our company and clients to the next level, and we can't wait to see what the future holds!

⚡ NEW CLIENT ALERT ⚡⁠ ⁠ You may have seen our recent Reel on Instagram that highlighted the grand opening of TXTUR Richmond last week, but we wanted to formally introduce you to one of our newest clients, TXTUR! ⁠ We love everything about them from their quality crafted furniture, to their sustainability efforts, to their heart of hospitality. ⁠ ⁠ We were so excited to support our Roanoke friends with the opening their Richmond showroom this month and continue to build their presence through our PR efforts. This very special opening marks the company's second brick-and-mortar location in Virginia.⁠ ⁠ The showroom also hosts a bar where guests can order drinks while browsing products in the showroom, and their in-house restaurant, Stock, provides a delicious Nordic food experience. ⁠ ⁠ Welcome to RVA!

⚡ NEW CLIENT ALERT ⚡⁠ ⁠ We are beyond thrilled to announce we've been working with Chez Foushee Restaurant & Bar, a charming Richmond, VA restaurant celebrated for its French inspired, Southern cuisine. ⁠ ⁠ Located in the heart of downtown Richmond, Richmonders and fellow restauranteurs travel to Chez Foushee for its refined, house-made menu and exciting ambience. The Chez Foushee menu boasts a variety of authentic, homemade options from Steak Frites to Beef Bourguignon to Salmon Florentine. ⁠ ⁠ On top of this, people can also order craft cocktails and mocktails, as well as any of their delicious house-made desserts. Chez Foushee is often recognized for their Lemon Butter Cake (it's seriously so good). ⁠ ⁠ Restaurant owner Whitney Cardozo is the Chef and Proprietress at Chez Foushee. Besides being an experienced chef, Whitney is also a talented interior decorator who has worked hard to craft a dining experience that looks as good as it tastes. ⁠ ⁠ So next time you're downtown, stop in for a drink, stay for dinner, and enjoy Chez Foushee! 

⚡ NEW CLIENT ALERT ⚡⁠ ⁠ We are beyond thrilled to announce we've been working with Chez Foushee Restaurant & Bar, a charming Richmond, VA restaurant celebrated for its French inspired, Southern cuisine. ⁠ ⁠ Located in the heart of downtown Richmond, Richmonders and fellow restauranteurs travel to Chez Foushee for its refined, house-made menu and exciting ambience. The Chez Foushee menu boasts a variety of authentic, homemade options from Steak Frites to Beef Bourguignon to Salmon Florentine. ⁠ ⁠ On top of this, people can also order craft cocktails and mocktails, as well as any of their delicious house-made desserts. Chez Foushee is often recognized for their Lemon Butter Cake (it's seriously so good). ⁠ ⁠ Restaurant owner Whitney Cardozo is the Chef and Proprietress at Chez Foushee. Besides being an experienced chef, Whitney is also a talented interior decorator who has worked hard to craft a dining experience that looks as good as it tastes. ⁠ ⁠ So next time you're downtown, stop in for a drink, stay for dinner, and enjoy Chez Foushee! 

📣 Next up, excited to introduce the second addition of TWO new team members! ⁠ ⁠ Let's meet Victoria Concepcion: ⁠ ⁠ In my seven years working in public relations, I’ve been proud to represent a wide range of clients, from energy advocacy and political campaigns to history and lifestyle authors. ⁠ ⁠ I value forming personal relationships with members of the media on the regional and national level, including The Wall Street Journal, Fox & Friends and TIME Magazine. From conducting one-on-one media training to on the ground assistance, I love guiding my clients through every stage of their media journey to ensure their message is delivered to a diverse audience. ⁠ ⁠ Since 2020, I’ve been proud to share the stories of Virginia winemakers and winery owners on Instagram, eventually developing a multimedia venture as Vino a View. ⁠ ⁠ Originally from Pennsylvania, I’ve been proud to call Virginia my home for almost 25 years. On the side, you’ll find me hitting up Virginia’s most beautiful vineyards, exploring with my husband David, my daughter Genevieve, and getting immersed in mystery and travel novels with my two spoiled house cats.

⚡ NEW CLIENT ALERT ⚡⁠ ⁠ You may have seen our recent Reel on Instagram that highlighted the grand opening of TXTUR Richmond last week, but we wanted to formally introduce you to one of our newest clients, TXTUR! ⁠ We love everything about them from their quality crafted furniture, to their sustainability efforts, to their heart of hospitality. ⁠ ⁠ We were so excited to support our Roanoke friends with the opening their Richmond showroom this month and continue to build their presence through our PR efforts. This very special opening marks the company's second brick-and-mortar location in Virginia.⁠ ⁠ The showroom also hosts a bar where guests can order drinks while browsing products in the showroom, and their in-house restaurant, Stock, provides a delicious Nordic food experience. ⁠ ⁠ Welcome to RVA!

📣 We're so excited to announce that our team has expanded with the addition of TWO new team members!  ⁠ First up, let's meet Catherann Sweeney: ⁠ ⁠ I moved from my home state of Virginia to New York where I lived out my big city dreams working in fashion and jewelry PR. ⁠ ⁠ For 5.5 years across 2 agencies, I worked my way up the ladder from assistant-executive with a scope of 20 clients in the national and international luxury jewelry and accessory, demi-fine jewelry, and RTW fashion spaces. ⁠ ⁠ Within these transformative years of market pitching from the sample closet to hosting top-tier editor appointments at press previews, I discovered my affinity to the dynamic relationship of sharing brands' unique stories and building relationships with the media. ⁠ ⁠ In my most recent role, I served as a Brand Manager for a local jeweler, which provided me with a front row seat to growing a small business and the opportunity to take a more regional approach to pitching. In having visibility to many aspects of the business, I learned what it truly means to be a brand’s cheerleader and just how positive and lasting of an impact PR can make. ⁠ ⁠ ⁠ When I’m away from my computer, you can find me hiking with my husband and our 8 year old pit bull terrier mix named Bacon, hosting a dinner or making cocktails for friends and family, soaking up live music, visiting a new coffee shop, or kicking back at wineries and breweries. ⁠ ⁠ Signature catch phrase: “So what’s the plan?”. 

✨ WE'RE HIRING! ✨ We're looking to hire a Publicist and Senior Publicist to join our team at Golden Word! We are looking for two organized and creative individuals who are based in Richmond, VA, and who can come into our office in the Fan at least three days per week. If you're a talented, happy person who hustles with a smile and understands how to make a meaningful connection, we want you on our team! Apply here: Publicist / https://lnkd.in/e5j8ZYHZ Senior Publicist / https://lnkd.in/eBWycRZF