Godfrey Dadich Partners

When the Democratic National Convention enlisted us to create a film on the theme of freedom, our goal was to pay tribute to the countless ways in which that word animates our lives—how we dream, how we hope, and how we strive to live as Americans. We had less than two weeks to cast, film, and complete the project, so our team of journalists and producers knew they’d have to lean into their experience in newsrooms, where telling true stories on tight deadlines is a daily assignment. The result, “American Family | A Film About Freedom,” was directed by renowned photographer Platon and the CEO of Godfrey Dadich Partners, Scott Dadich. The film—which aired before the powerful remarks of Oprah Winfrey—features Americans from every walk of life who reveal, in their own words, the diversity and richness of our nation, showing that freedom is not just a concept. It’s a reality we all live, cherish, and fight for every day. We plan to share more about how the project came to be, and some behind-the-scenes lessons we learned in the process, in the coming days. But for now, we wanted to share the film with you. We hope you see yourself in this film because it’s truly a reflection of America—of all of us.  https://lnkd.in/gPaZVcvf #AmericanFamily #DNC #Freedom #Democracy #teamGDP

And that’s a wrap on season 6 of WorkLab, the podcast from Microsoft about the future of work! GDP and Microsoft launched WorkLab in 2021, and in the six seasons since, we’ve learned an enormous amount from our guests. Here are our three takeaways from the sixth season—which focuses on how to build an AI-powered organization—from journalist Charles Duhigg, Accenture CEO Julie Sweet, and Microsoft’s CVP of Business Apps and Platforms Charles Lamanna. We hope you’ll tune in to Apple Podcasts, Spotify, or wherever you get your podcasts to hear more. Communication skills are becoming more important every day in our new world of work. “We’re already seeing more and more emphasis on communication ability as something that employers are looking for when they’re hiring,” Duhigg says, whose latest book, “Supercommunicators” reveals the secrets behind what makes a conversation work and how to connect with anyone, at work or otherwise. “The ability to get along well with others is critical to the success of teams and to individuals.” And that isn’t just a skill that’s helpful in interpersonal situations: “Communication is a technical skill in addition to a human skill. The ability to show during an interview that you can communicate and connect well with others is going to tell that interviewer something about how you also interact with technology, and that’s going to be powerful.” We’re in a “PC moment,” says Sweet, who’s leading more than 730,000 employees around the world through AI transformation. Generative AI’s impact on individual productivity is akin to how the personal computer took us away from typewriters entirely. “It really is a rewiring of the way we work.” For business leaders, though, there is a bigger opportunity: reinventing business processes. “In the past 30 years, there is no single technology except for AI that I have been able to stand up in front of CEOs and credibly and authentically say that it will have a material positive impact on every part of their enterprise,” she says. Today, people interact with generative AI mostly on a one-to-one basis. But Lamanna, who works on some of Microsoft’s most exciting products, explains how new capabilities in Microsoft Copilot move AI beyond being just a personal assistant to acting on behalf of a team, a department, or an entire company and automating business processes. One big benefit for business leaders is to liberate people and teams from monotonous tasks so they can focus on what humans are good at: “collaborating, creating ideas, long-term planning—AI will be able to take work that you give it and finish it for you, going the last mile in the background.” For more season 6 highlights, read here: https://lnkd.in/gBW7rE7Q #teamgodfreydadich #teamgdp #worklab #discovernewpodcasts #clientwork

How many of us have been tempted to believe that, thanks to AI, our jobs don’t require as much effort as they once did? When it comes to everyday tasks like email and meeting notes, that may be true. But the deep work that any brand must do to craft a story that connects takes just as much effort and skill as ever—maybe even more. In the latest issue of GDP’s newsletter, Story Is Everything, Head of Editorial Marcus Wohlsen argues that the AI era raises the bar on craft, but in a wonderful way: not because AI automates away the work, but because you now have a tool you can teach. Check it out, tell us what you think, and if you like what you see, consider subscribing! #story #storyiseverything #gdp #godfreydadichpartners #strategy #brandstrategy #aiatwork #ai #genai

GDP helps brands, organizations, and movements tell better stories. And we’re hiring a copywriter to help us craft the next narrative. We are looking for a copywriter with at least four years of ad agency experience to join our team of designers, strategists, journalists, and optimists at our San Francisco studio. Apply now. https://lnkd.in/gkH8s3Jg

We’re proud to share the trailer for THE GIFT OF TIME, a short film by Seiko produced in partnership with GDP and our teammates at Hakuhodo Inc.. The film explores Japan’s deep connection with time—our most precious resource. Once a moment passes, you can never recapture it. That’s why life’s greatest gift is spending time surrounded by nature; in harmony with loved ones; sharing generously with your community; or crafting the work and art you love most. Last month, the film’s director, Paula Chowles, executive producer, GDP CEO Scott Dadich, and our production team traveled to some of the most beautiful and historic sites in Tokyo, Kyoto, Nara, and more to speak with a selection of Japan’s most influential cultural figures. Each interviewee shared profound thoughts about time, its impact on their creative work, and its influence on Japanese culture. “The Gift of Time” comes out this fall. Stay tuned, and learn more about the film here: https://lnkd.in/g6JnUruT

Are you reimagining your communications strategy? Trying to figure out how to position a product launch or new offering, or simply looking to clarify the story you want to tell? You might be interested in GDP’s Storytelling Workshop! Read more about it in this article.

The latest issue of GDP’s newsletter, Story Is Everything, is here! We wanted to capture the sort of conversations we have around the studio every day and share what we have learned with all of you. Each monthly post features insights from our team of journalists, designers, and strategists on how to build story-driven brands. The latest issue offers invaluable insights from Scott Dasse, chief design officer at GDP partner studio Upstatement. He talks about the importance of trust when it comes to media and content platforms and how that trust can be designed into digital platforms. Check it out, tell us what you think, and if you like what you see, consider subscribing! #story #storyiseverything #gdp #godfreydadichpartners #strategy #digitalplatforms #brandstrategy #essence #trust #authenticity

The podcast Design Matters by Debbie Millman has been around for nearly two decades—since the pre-iPhone era, when you actually had to load podcasts onto your iPod. Millman, President Emeritus of the AMERICAN INSTITUTE OF GRAPHIC ARTS, has hosted hundreds of scintillating conversations with design luminaries from Milton Glaser to Marian Bantjes to Dr. Dori Tunstall. And this week, GDP’s founder Scott Dadich joined the ranks of her guests. Follow the link to hear an in-depth overview of his creative journey, and the things he learned that helped shape the vision for everything that GDP does now. Millman is famous for diving deep—the conversation goes to unexpected places! And host and guest turn out to be kindred spirits who bond over their formative experiences falling in love with magazines, and their obsessive attention to order and detail. Let us know in the comments which behind the scenes story surprised you the most. https://lnkd.in/gfcmp4Wk #teamgodfreydadich #podcast #design #designmatters #debbiemillman

The latest issue of GDP’s newsletter, Story Is Everything, is here! We wanted to capture the sort of conversations we have around the studio every day and share what we have learned with all of you. Each monthly post features insights from our team of journalists, designers, and strategists on how to build story-driven brands. The latest issue offers invaluable insights from our executive producer, Paula Chowles, on the importance of vulnerability to great brand storytelling. Paula runs the film and video production department at GDP, spearheading production on everything from the Emmy-nominated Netflix documentary series Abstract: The Art of Design to narrative videos for companies such as National Geographic, Nike, Lyft, and IBM. Check it out, tell us what you think, and if you like what you see—consider subscribing! #story #storyiseverything #gdp #godfreydadichpartners #strategy #brandstrategy #essence #authenticity

The latest issue of GDP’s newsletter, Story Is Everything, is here! We wanted to capture the sort of conversations we have around the studio every day and share what we have learned with all of you. Each monthly post features insights from our team of journalists, designers, and strategists on how to build story-driven brands. The latest issue offers invaluable insights from our executive producer, Paula Chowles, on the importance of vulnerability to great brand storytelling. Paula runs the film and video production department at GDP, spearheading production on everything from the Emmy-nominated Netflix documentary series Abstract: The Art of Design to narrative videos for companies such as National Geographic, Nike, Lyft, and IBM. Check it out, tell us what you think, and if you like what you see—consider subscribing! #story #storyiseverything #gdp #godfreydadichpartners #strategy #brandstrategy #essence #authenticity