🎉 It’s powerful to see so much innovation happening in GTM tech, especially when it comes to interactive demo creation. 🚀 Just a short time ago, this was a brand new category. Today, it’s matured significantly and is seeing rapid adoption in the enterprise and becoming even more of a priority for buyers. 🙌 David Yockelson thanks for continuing to educate the market about what’s possible and the role of demos across the GTM function. #interactivedemo #demo #Gartner #Reprise
Believe the hype (cycle)! Favor Flav ⏰⏰ would have been wrong to disbelieve the hype around interactive #demo application technology. Don't believe ME? Take a look at our recently published #sales tech Hype Cycle, and check out interactive demo rushing toward the peak of inflated expectations!! The truth is, expectations ARE being met! Several clients in the last couple weeks recounted engagement rates 2X video and a similar increase in MQLs or next actions taken as well as entry to free offers! But as with any adolescent, there's some guidance and smart decisionmaking required for success! We're also roughly one month from publishing our 2024 Market Guide, but there's quite a bit of research on the space and vendors (even beyond those in the Guide) already...hit us up!! #b2bmarketing #b2bsales #plg