Census

We're over the moon to announce that Census has been named Snowflake‎'s Marketing Application Partner of the Year 2024! 🎉 We were recognized for our achievements in real-time data syncing and marketing activation for 130 mutual customers. Some key partnership highlights: 🏆 Joint Customer Success: Top enterprises such as HubSpot, Canva, Orangetheory Fitness, Crocs, Rippling, Sonos, and Notion have seen remarkable outcomes, including real-time personalization for 170 million users, a 50% reduction in customer acquisition costs, and a 33% increase in email open rates. 🏆 Maximizing Data Value: Over the past year, our shared customers have doubled their usage of Census, significantly increasing the volume of records synced from Snowflake to over 200 business destinations. 🏆 Innovative Product Development: In collaboration with Snowflake's product team, we introduced Live Syncs, the first and only real-time Reverse ETL for Snowflake that enables 100x faster and 100x cheaper data activation compared to traditional solutions. Read Luke Ambrosetti’s analysis of Live Syncs here 👉 ‎https://lnkd.in/gBKY2rWs A huge thank you to Snowflake for this incredible honor and to our amazing customers and partners for their continued support and collaboration. Here's to more innovation, growth, and success together! 🚀 See us this week at Snowflake Summit Booth #1313 and don't miss the Electric Data Carnival at Temple Nightclub on Wednesday June 5th at 9 pm. Check out the full blog post here to learn more about our partnership with Snowflake and the amazing results our customers are achieving: https://lnkd.in/ganutFJj

A new addition to the Census trophy cabinet 😁 Braze Partner of the Year 2023 and Snowflake Partner of the Year 2024 — what's next?! Thank you Tyler Prince! 🏂 ❄

Did you know that Lenny's Newsletter holds in-person meetups, open to anyone interested in technology and business? 👨💻 One of our Product Managers AJ Jindal is hosting the next Lenny's Newsletter event in just 2 days. Over 100 people have signed up already! 📅 Wednesday, June 26, 5:30 PM - 7:30 PM 📍 Zeitgeist, San Francisco Register here: https://lu.ma/4mgwgsjf

Braze nerds, assemble 🙅🏽♂️🚀 Thrilled to be sharing a few insights on how to build a 360° customer view for Braze projects at The Ned in London on July 16th 🇬🇧 Looking to level up your personalization game or gain a deeper understanding of your customers? We'll be diving into key themes like customer engagement, attribution, CRM integration, analytics, audience building, personalization, and segmentation. Big shoutout to our friends at Census and MetaRouter for putting together this fantastic event. Particularly looking forward to sharing the stage with Diana Comsa (Condé Nast) and Marta Piotrowska (Allegro) – two absolute rockstars in the space 🚀 You can find all the details and snag your spot here: https://lnkd.in/eKwPaCBU See you around!

Hosting an amazing event July 16th in London🇬🇧(link in comments) A lot of my conversations lately have been helping companies navigate their next steps in handling customer data. They've been asking... - do we go with a traditional customer data platform or look into composable solutions? - how do we adapt to a cookieless world? - how can we drive more personalized customer experiences with our data? If this is a focus for you, we've got speakers from Allegro, Condé Nast, and Massive Rocket | Global Braze & Snowflake Agency who can share what they've learned. Going to be an intimate event, so register quickly to save a spot 😃 cc Miles Jones ✓ Thierry Sequeira Anu Vijayamohan

Data teams — do you hate it when a "quick question" turns into 10 more requests? 😐 ‎ Business teams — are you frustrated when data you need takes 2 weeks to provide? 🫠 We have a solution for you! Introducing Computed Columns, a feature of Census Datasets that makes last-mile data transformation a cross-functional team sport. 🤝 Computed Columns enable both data and business teams to create transformations, with or without code, while still being fully governed, tracked, and observed by the data stack. Computed Columns include: - Rollup Columns for counting related records - Equation Columns for calculating data - Lookup Columns for denormalizing data - Text Transform Columns for more complex transformations with Liquid - GPT Columns for LLM tasks like summarizing support tickets or extracting technologies from job descriptions Read more in the blog: https://lnkd.in/dAdfXhYa

That's a wrap on the #ElectricDataCarnival 🎉 We had such a blast throwing the biggest Snowflake Summit party of the year alongside our friends Sigma Computing, Atlan, Materialize, Monte Carlo, Airbyte, Snowplow, Cube, and OneSix! See you next year!

Just wrapped up an incredible breakout session with Krishna Naidu, Data Platform Lead at Canva, and our CPO Sean Lynch. 🙌 Tons of audience engagement and questions! Canva uses Snowflake's new Dynamic Tables technology to unify & transform data and deliver personalized messaging in Braze over 50x faster than before. Census Live Syncs help them sync data faster and cheaper than ever — once the data is ready, it reaches its destination within milliseconds. If you missed the session, reach out to us for notes!

Snowflake Summit kicked off today with a mind-blowing 528 sessions over 4 days. The best way to wrap up a week of learning is with the data party of the year: #ElectricDataCarnival! 🎪 Co-hosted by our friends at Atlan, Sigma Computing, Monte Carlo, Airbyte, Snowplow, Materialize, OneSix, and Cube, this is the one party you don't want to miss! 📍 Wednesday June 5th | 9 PM | Temple Nightclub https://lnkd.in/d7bSMMne