As a digital-first agency, we’ve led a lot of rebrands for clients. But those clients rarely come to us first. Here’s why we think that should change. #branding #rebranding #digitalagency
About us
Genuine is a digital marketing agency that lives up to its name. We’re a group of creative, collaborative people who strive to create meaningful brand experiences for our client partners through brand evolutions, campaigns, websites and more. Genuine is a member of Interpublic Group of Companies (IPG) and part of the Jack Morton Worldwide family. We work with brands around the world, including Hood, Truth Initiative, Baxter, GoRVing, and MassMutual. To learn more visit https://www.wearegenuine.com.
- Website
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https://www.wearegenuine.com
External link for Genuine
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Boston, MA
- Type
- Public Company
- Founded
- 2005
- Specialties
- Strategy, Customer Insights & Research, Video, UX, Motion Graphics, Content Strategy, Experiential, Omni-Channel Media, Social Media, SEO/SEM, Web Development, Measurement & Analytics, CMS (Drupal/Acquia, Sitecore), Integrated Creative Development, Mobile (iOS/Android), Digital Marketing, and Branding & Identity
Locations
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Primary
Get directions
500 Harrison Ave
5R
Boston, MA 02118, US
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Get directions
909 3rd Ave.
11th Floor
New York, New York 10022, US
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Get directions
875 North Michigan Ave.
27th Floor
Chicago, IL 60611, US
Employees at Genuine
Updates
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Shout out to our very own Katie Brown. Her passion for the complexities of healthcare coupled with her unflappable demeanor make her such a huge asset to our team!
Katie Brown is a VP, Group Account Director at Genuine, our digital experience agency, and plays a crucial role in keeping our clients happy and their projects running smoothly. Her experience is deeply rooted in digital – working in therapeutic areas ranging from rare diseases to allergies. We love having Katie in the Jack Health family for both her client-whispering skills and her passion for the field! “The experiences we build help both patients and healthcare professionals navigate the healthcare space and (even if in a small way) make their lives easier and more productive.” “I find it incredibly rewarding – being a part of a team making solutions that change lives. We’ve helped make it easier to purchase influenza vaccine and plans for clinics – leading to more preparedness and avoiding a public health crisis. We educate patients and healthcare providers on life-saving cancer therapies, making it easier to find information and make a life-changing decision. We help brands refine their messaging and highlight their true mission and impact. I am so proud to be a small part of these experiences, making a positive impact on the world.” #JackHealth #JackMorton #HealthcareMarketing #Healthcare #ExperientialMarketing #BrandExperience #experiential #passion #ExperienceBetter #CannesLions #Cannes
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Our very own Chase Barrett and Ian Rose joined the Drupal community in Portland a couple weeks back. Check out Chase's thoughts on the event and the state of the platform. cc: Acquia
Hey everyone! Check out my thoughts on Drupalcon 2024 and my long journey with Drupal and its community. This year’s event was packed with excitement and a fresh vision for the future! #drupal #drupalcon #wearegenuine #acquia
Drupalcon 2024: Excitement and Innovations Continue after 15 Years in the Community
Chase Barrett on LinkedIn
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Our very own Kimberly Emrick-Bryan, partnered with our Jack Morton Worldwide colleagues, Jamey Hardesty, MPH and Laurie Warden to talk building strong master brands and the downstream impact for Rx companies. Check it out!
💼🩺 Have you invested in your Rx master brand? Jack Health's Jamey Hardesty, MPH sat down with Kimberly Emrick-Bryan from Genuine and Laurie Warden from Jack Morton to discuss how building a strong Rx master brand can lead to above-brand benefits, like increased trust and awareness, and lower funnel benefits that trickle-down and drive success at the product level! Watch the full video! Check it out here: https://lnkd.in/e_CUXhYg #HealthcareMarketingAgency #MasterBrands #MedicalDevices #ProductLevelMarketing #MasterBrandMarketing #TrustIndex #JackHealth
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On the heels of attending Gartner's Data & Analytics Summit 2024 in Orlando, FL, Lead Analyst, Lindsey Flanagan followed it up by joining our Jack Morton Worldwide colleagues across the globe as we participated in AI Fest, a 7-day choose-your-own-adventure AI learning program. Lindsey shares 7 key considerations for the AI transformation journey.
7 Things to Think About on Your AI Transformation Journey
Genuine on LinkedIn
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Three of our best and brightest (Alex Angstrom, Lindsey Flanagan Joe Cicchetto) were recently able to attend Gartner's Data & Analytics Summit in Orlando and shared some key takeaways.
3 Takeaways from Gartner Data and Analytics Summit 2024
Genuine on LinkedIn
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We're so very proud of our fearless leader, EVP & Managing Director, Jennifer Poirier, who was named one of The Ad Club's 2024 Women We Admire! Congrats, Jen! #adclub #leadership
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We're proud to announce the launch of our new brand identity. And we're getting noticed for it, too. See what it means to build a digital-first brand with accessibility, and digital best practices at its core. #branddesign #accessibility
New year, new brand! Check out Genuine’s new next-gen digital-first identity with accessibility at its core. Our digital experience agency has set new standards with an amazing redesign that reflects Genuine’s digital DNA and uniquely genuine spirit 😉. Every element prioritizes digital best practices - typography developed for screens, a color system designed for decreased eye strain and decks influenced by responsive web design. Let’s not forget its new digitally inclusive site which delivers a 100% desktop accessibility score. Discover more at wearegenuine.com and read more about our new brand transformation here: https://lnkd.in/gy2uXist
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Happy Women’s History Month! Here’s to all the women who led the way, and to those who are leading us today. #womenshistorymonth
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Being in the Interpublic Group (IPG) network means being connected to colleagues across a range of disciplines and areas of expertise. This week, Josh Hoekwater, our SVP of Client Experience, gathered with leaders from across IPG DXTRA Health to workshop solutions for growing our integrated healthcare offerings in the year ahead. IPG CEO Philippe Krakowsky even stopped by to offer his perspective. Let’s go, 2024!
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