G-Comm

Imagine optimizing campaigns for maximum impact... in real-time. G-Comm partnered with Dollar General Media Network to enhance its retail media presence. With cutting-edge analytics and smart strategies, G-Comm enabled DGMN to make rapid optimizations that boosted ROAS. Discover more results: https://bit.ly/3ZtbZbB

Retail media measurement is anything but simple. Brands and retailers often clash on the "right way" to measure success, leading to a world where objectives and metrics vary. Instead of waiting for standardized measurement, why not embrace the chaos and innovate? In his latest article, Goodway Group's CEO Jay Friedman explores how brands and retailers can turn measurement differences into opportunities for growth and innovation. Read more ↓

Ever wonder what happens when retail media flips the script? 📈 G-Comm's Angela Myers explores the new world where sellers become buyers, and buyers act like sellers. It’s a game-changing shift in retail media—and if you're not paying attention, you could be left behind. Dive in to Angela's expert take 👇

The tides are shifting in retail media. With challenges like ad fraud, data complexity, and margin compression, navigating these waters can be tricky. But with the right strategies and smart planning, you can steer your brand's ship toward success. 🚢 Our latest guide with insight from Jay Friedman and G-Comm's Angela Myers is your map to mastering retail media’s open waters. Download now: https://bit.ly/4ctPDN2

HAPPENING NOW: 💫 Spotlight on G-Comm's Angela Myers and Dollar General Media Network's Tyler Lusebrink on stage today at The State of the Art in Commerce Marketing in Dallas. If you're at the Association of National Advertisers event today, come say hello to Angela Myers and Joe Frick to chat all things retail media.

Angela Myers and I are attending the ANA’s State of the Art in Commerce event in Dallas on August 28th, where she will be speaking alongside Tyler Lusebrink from Dollar General. Sign up to attend here: https://lnkd.in/ep9dEfnG I would love to meet in person and learn about your experiences in the #retailmedia and #commercemedia space. Please DM me to connect, and I hope to see you there!

🗞✨ FRESH July edition of The Goods, our industry-insider newsletter with all the latest marketing trends Goodway Group happenings. Grab your (iced) coffee and give it a read! ☕

Did you know that retail media spending is projected to reach over $60 billion by 2024? In our POV, learn how to harness this growth, optimize your advertising strategies, and stay ahead. 📥 Download the full report now: https://bit.ly/3ytg4oo

Prime Day is doing big numbers this year. Retail Investment Lead Laura Taylor is sharing her top insights 👇

Last week, Angela Myers and DG Media Network’s Charlene Charles took to the stage at Path to Purchase Institute's Retail Media Summit in Chicago to share exciting insights on the future of retail media. 🛒 So, what are our top takeaways from their research? 🤝 Partnerships Matter: 75% of brands report enhanced relationships with retailers thanks to RMN investments. 💰 Focus On Your Investment: Brands are prioritizing quality data and cost-effectiveness for impactful results. 🌐 RMNs Are The Future: 94% of brands surveyed are likely to continue investing more in retail media. Woah! Want to learn more? Check out the full recording & grab their presentation here: https://bit.ly/45x6Q6n