Gap

Last week, over 600 store leaders from across North America came together in Las Vegas for our "Gap moves." Field Leadership Conference. They immersed themselves in various keynotes, breakout sessions, inclusive leadership trainings and more, with some recognized for their commitment and values-driven dedication through our annual Gap Inc. Fisher Awards and the field's first-ever Blue Box Awards. "This conference is an important moment for our store teams to connect with one another, learn, ask questions and most importantly - to have some fun together as a team," said Blair Dunn, Gap Head of Commerce and Experience. "I look forward to seeing our leaders bring this amazing energy back to all of our stores as we gear up for the back-to-school and fall season." A huge thank you to the teams who brought this moment to life! If you were at FLC, share what you loved the most with #GapFLC2024

We commissioned a survey and found that 86% of parents observe a boost in their child's confidence when they express creativity through fashion. That's why our new back-to-school campaign is focused on allowing kids to express their originality with a fresh assortment of elevated and trend-forward styles in GapKids that ensure they kick off the school year feeling like their most confident selves. “This year’s back-to-school product assortment and campaign celebrates the next generation of GapKids,” said Mark Breitbard, CEO and President of Gap brand. “With styles that encourage self-expression and a campaign centered on optimism, we aim to be a destination where kids find exciting styles that parents love.” Check out the next generation of artistic originals in the campaign film, "Just dance." #JustDanceWithGap https://lnkd.in/exbKkqXK

We teamed up with American Girl to create timeless favorites for a new generation. With both kids’ and dolls’ clothing, this nine-piece collection celebrates our brands' shared history of iconic classics with styles that celebrate girlhood, launching July 19 online and in select stores.

This week, our Poplin Shirtdress created by Gap Inc. Creative Director Zac Posen was featured on InStyle, styled by News Director Madeline H.. Originally worn by actress Anne Hathaway, see how Madeline made this dress her own canvas for original style: Which style did you like the best? https://lnkd.in/eXiwfSbP

Sporting her PALACE GAP track jacket, Mia Kretzer from our community partner Girl is NOT a 4 Letter Word (GN4LW) took to Venice with her friends in the organization to showcase their original style over their favorite pastime — skating in their local skate community. Mia is a true original. At only 9 years old, she is an emerging skating prodigy taking home Gold at this year's X Games, making her the youngest athlete to participate and receive a medal at the acclaimed sports event. A huge congrats to her! 🏆 Photo credit: Ian Logan https://lnkd.in/ehYYTGVa

To round out the Pride Month festivities, we joined The GenderCool Project to march with Equality Illinois at this year's Chicago Pride Parade, celebrating the LGBTQ community and showcasing the importance of Pride all year long! This is our third year of partnership with The GenderCool Project and we're so honored to champion self-expression with our community partner. Happy Pride from Gap 🏳️🌈💙

As a brand dedicated to celebrating creativity and self-expression, we partnered with PAPER Magazine this #PrideMonth for their 40th anniversary to champion a series of creative minds within the LGBTQ community. Captured wearing our Pocket Tee (also turning 40 this year!), the editorial piece features singer-songwriter Zolita, artist Mykki Blanco and The GenderCool Project champion Alex showcasing their unique way of wearing this classic piece and sharing how their identity, craft and style choices shape their authentic selves. https://lnkd.in/erGdn9aw

We're ready to wear our pride! We partnered with The GenderCool Project and their Champion Lily to design friendship bracelets for our employees to celebrate Pride Month. Lily's inspiration came from merging both brands' colors while honoring the colors of the Pride flag. GenderCool is a youth-led movement dedicated to helping replace misinformed opinions with positive experiences meeting transgender and non-binary youth. To support their mission, Gap Inc. is donating to the organization and we'll be joining them later this month at the Pride parade in Chicago! Our brand believes in the power of being your authentic self, and we're honored to provide an outlet for our teams to show their pride and express themselves in their own way. Learn more about The GenderCool Project here: https://gendercool.org/

Our team of denim experts, including Head of Product Development Michele Sizemore partnered closely with Gap Inc. Creative Director Zac Posen to create Da'Vine Joy Randolph's custom-made denim Gap Gown at this year's Met Gala.  Get a look behind the scenes at how this indigo masterpiece came to life. https://lnkd.in/eZ9RJAu5

Spotted: Common in a PALACE GAP pullover windbreaker in his new music video with Pete Rock for the song "Wise Up." Inspired by 90's style and skate culture, the windbreaker is a fresh take on a classic Gap piece. https://lnkd.in/eA7GSYyk