Gap Inc.

For this back-to-school season, Gap commissioned a survey that found 85% of parents believe their children are more confident and enthusiastic about school when they choose their own outfit for the first day. Embracing self-expression, GapKids' newest collection encourages kids to move freely as true originals and feel like their most confident selves. Featuring baggy denim cargos, elevated hoodies, and varsity jackets, every piece is designed to celebrate the next generation of GapKids while offering choices that kids love and parents trust. #GapInc #justdancewithGap

Back-to-School season is here! This year, Old Navy's 'Don’t Grow Up, Grow Out' campaign celebrates joys of kidhood by spotlighting the multidimensionality of kids. As kids embark on a new school year, they can explore diverse activities, discover passions, and express themselves through fashion. The campaign encourages kids to try it all with on-trend and affordable fashion that fuels their creativity and expresses their multifaceted personalities. #GapInc

Today, Gap announced their first collaboration with American Girl, bringing timeless favorites to a new generation. The nine-piece collection of both kids' and dolls' clothing blends Gap’s classic denim with American Girl’s iconic pink hues. From stylish sets for back-to-school to a matching doll clothing set, each piece celebrates girlhood and imagination — with a nod to our shared heritage of iconic classics. #GapInc

Last week, Athleta released their new limited-edition drop in the must-have color, Trillium Green, made for all the ways to find your movement. The 11-piece capsule brings fresh air, fresh energy and fresh styles - the shade of the summer is here! #GapInc #PowerofShe #FindYourMovement

The Gap team hosted the Vogue Summer School program at our NYC office, giving them an exclusive tour of our archive and sharing a bit of behind-the-scenes of how the brand brings their collaborations to life. #GapInc

For the third consecutive year, the Gap Design team hosted a Design Sprint with The Lower Eastside Girls Club of New York (LESGC). Our design team members provided personalized mentorship, collaborating closely with LESGC students to channel their creativity and transform donated materials into customized styles. #GapInc

The 2024 ADWEEK Creative 100 list is full of inspiring and disruptive brand-builders, including Zac Posen – Executive Vice President and Creative Director of Gap Inc., and CCO of Old Navy. Zac joined Gap Inc. earlier this year and is continuing to drive impact and creative excellence across our portfolio of brands. From designing with Gap denim for the Met Gala red carpet to working with Tracee Ellis Ross and Yara Shahidi on set for Old Navy’s Summer TV campaign, Zac is recognized amongst the industry’s top talent for his ability to “tap into the zeitgeist.” Read more about Zac and the rest of the Creative 100 on ADWEEK: https://lnkd.in/ehfJeSyk Portrait by Mario Sorrenti #GapInc

At a time when women are dominating on and off courts, tracks, mats and fields, Athleta is inviting women to not just play the game but change it with inspiring campaigns, events, and partnerships this summer.    The brand’s newest campaign featuring long-standing Athleta partner Simone Biles is now airing nationwide, inviting women and girls to embrace their unique power.    #GapInc #PowerOfShe

This year's Old Navy Flag Tee celebrates the brand's 30th Anniversary of summer style. Since its debut in 1994, the Flag Tee has been a go-to for Fourth of July. From barbecuing to relaxing on the beach, or enjoying fireworks, nothing says summer like our timeless tee.   #GapInc