“Data tells you what’s working, and ideally tells you–or hints at–why. And, even more ideally, with whom. I can’t think of a brand or category in which that insight isn’t important.” Read more in LBBonline - Little Black Book, where GALE’s VP of Research & Data Products, Robyn Cauchy, discusses all things data: its role in the creative process, how to approach it creatively, and how to use it responsibly. https://lnkd.in/eY-yUYsx
GALE
Advertising Services
New York, New York 115,206 followers
We bring business insights to brand storytelling and activate across every channel.
About us
We’re a Business Agency. GALE brings business insights to brand storytelling and activates across every channel. GALE was named Adweek Breakthrough Media Agency of the Year, Ad Age Data & Analytics Agency of the Year and #5 on the Ad Age A List.
- Website
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http://www.gale.agency
External link for GALE
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Strategy, Experience Design, Technology, Data Science, Performance Marketing, Innovation, CRM, Direct Mail, Marketing Intelligence, Business Transformation, Addressable Marketing, Media, Customer Loyalty, Branding, Brand Marketing, Creative, Design, Media, Media Investment, and Media Planning
Locations
Employees at GALE
Updates
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Next week, some of the world’s most influential marketers will gather for The 20th Annual Forbes CMO Summit. If you’re headed there, join our workshop, “Can Brand Outperform Performance?” led by our Chief Innovation Officer Benjamin James and MilkPEP CEO/CMO Yin Woon Rani on Wednesday, Oct 9th. Just before that, catch our CEO Brad Simms on the main stage for a conversation on measurement with Cofounder of Human Ventures Joe Marchese, Advisor and former CMO of LinkedIn Melissa Selcher, and moderator Seth Matlins of Forbes. #ForbesCMO
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Over the weekend, our Chief Innovation Officer Benjamin James served as a keynote speaker for American Advertising Federation’s District 10 Summit in Texas. Read more about the event and his takeaways from conversations with students and other industry leaders below.
Chief Innovation Officer at GALE / working in new ways in new media to make the most of what moves people.
Creative Revolution: The South Texas Edition. Went on a moving mind-journey over the weekend with an incredible squad of students from The University of Texas Rio Grande Valley, creative collaborators Francisco C., Aldo Quevedo, Dr. Lynda Laurin, Adan Garcia, AV Garcia, Ruben (RC) Cepeda, Elisa Silva, Brenda Hernández, Laurel McEuen, Alma Montano Alejandro Rios G and 100 other folks from across Texas, Louisiana, Arkansas and Oklahoma. All made possible by the great Dr. Kimberly (Paul) Selber — chair of this year’s American Advertising Federation AAF District 10 Summit. Thank you Dr. K. And thank YOU students — ❤️ Camila Sobrevilla, Liliana Rodriguez, Alexandra Villarreal, Claudia Rodriguez, Guadalupe R Salinas, Emmanuel Gittins, Victoria Sanchez, Jacqueline Diaz Villarreal, Danya Selber According to the World Economic Forum‘s future of jobs report, the second most important job skill in the market is — creativity. Right behind analytical thinking… but way out ahead of a whole host of others. We need a workforce throughout the world ready to leverage these skills, to tackle our biggest challenges. If anyone’s interested in chatting about the learnings from these sessions, please reach out. And to all leaders in the industry: spend time understanding the next wave of our business by talking to students — they’re the ones that are ready to guide where we’re going next. GALE / LERMA/ BeautifulBeast / 3Headed Monster / Pollux Castor / Sign Depot #trendingtides
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How did Buchanan's — an immigrant Scotch whisky brand beloved by older Hispanic-Americans for over a century — become relevant to the new generation? By embracing and celebrating the strength of dual identities. See how we made Buchanan’s the fastest-growing whisky in the US: https://lnkd.in/gHx_h4dK
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“Advertising and the vehicles through which it can be done are being redefined; sticking to an old-school, limited perspective only stands to limit the potential reach and success of your brand.” In his latest for Forbes, GALE CEO Brad Simms highlights the value of brands building their own platforms. https://lnkd.in/eqZnGJ8W
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GALE is proud to be a sponsor of The 20th Annual Forbes CMO Summit. For two decades, this event has brought together the industry’s most influential leaders, and this year’s focus is on “What Matters Most.” Don’t miss our CEO, Brad Simms, on the main stage for a conversation moderated by Seth Matlins, Managing Director of Forbes CMO Network. And join our Chief Innovation Officer Benjamin James and MilkPEP CEO/CMO Yin Woon Rani for a workshop on how marketers can align short-term demands with the long-term benefits of brand marketing. Let us know if you’ll be there. #ForbesCMO
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"When brainstorming or writing ads, it’s easy to get bogged down in CTAs and product benefits and forget about the entertainment factor. I often turn to movies that have made me laugh over the years for inspiration–seeking out that blend of entertainment and memorability." Read more from GALE Group Creative Director Lindsey Brand in LBBonline - Little Black Book on the classic ads that inspire her, venturing into gaming, and prioritizing entertainment. https://lnkd.in/eDtYm4EJ
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"The convergence of technology and data transforms campaign approaches and fosters more dynamic and strategic engagements with target audiences." - Sanjay Krishnamurthy, President of GALE India Read more from Sanjay in ADGULLY, where he discusses the intersection of marketing and technology, the power of personalization, and the opportunities within the martech ecosystem. https://lnkd.in/eX6skXP3
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As gaming creators look for more control over their brand partnerships, companies like StreamElements are introducing new tools to widen advertising options. GALE's Director of Emerging Connections Max Bass spoke with Digiday about these new offerings and evolving streamer preferences. Read more: https://lnkd.in/e4SV2r83
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Teenage girls are a powerful force behind culture and trends. GALE’s “Connecting With The Culture-Makers” report – highlighted in ADWEEK's feature on Alexis Ohanian Sr.'s venture into women's sports – dives deep on this topic, providing insights for brands who want to connect with this increasingly important audience. Read Adweek’s article: https://lnkd.in/eJxiwt4p And check out our full report: https://lnkd.in/eXyQGgyM