Funnel Leasing

Shoutout to Hannah, our “Novel” Core Value Award winner. Hannah O'Leary is creative, innovative, pumped to experiment, and pushes new marketing tactics. She is committed to making the world know who Funnel is and finds easy ways to bring everyone along while doing so.

New client alert! We are thrilled to announce our partnership with Security Properties Residential. We love teaming up with industry leaders, like Laurel Zacher and SPR team members to realize operational excellence. Read more in the press release. 

Some companies just ask you to buy their tech…and some companies give you free, valuable content like job description templates so that you can go hire for specialized roles. 👀 We won’t name names. 🥸 We will say that we hope these templates make it a little easier for you. 🙃 After working with so many leaders of the new operating model, we created these templates for common positions that are proven to be valuable to their move to shared services/specialized teams. Here’s to bigger better jobs, and teams that don’t turnover.

Funnel turns five today. This wouldn’t be possible without our partners who believe in doing things differently than multifamily has ever done them before, and the team who make both our product and our client relationships a reality. The future is PINK, and the best is yet to come.

Our partners think we’re pretty great… but don’t take our word for it. “We've found a true partner that is consultative, that helps us think through things as we're considering a new process.”  — Noah Echols, Vice President of Customer Experience, The RMR Group “Funnel leasing has helped us decrease our delinquency and falsifications in our applications because it's a streamlined computerized operation.” — Gunnar Blakeway-Walen, Marketing Manager, Flats LLC “My partnership with Funnel has been amazing.” — Meagan S., Customer Relationship Management Manager, RPM Living “Funnel has absolutely enabled and empowered us to be able to do that to really optimize our strategy.” — Brandon Gaeta, Director of Operations, Morgan Properties “I enjoy about our partnership with Funnel is just the transparency, the openness, the dialogue.” — Paul Seifert, Executive Vice President of Operations & Chief Legal Officer, Continental Properties

Join us for a sneak peek at the behind-the-scenes magic that makes centralization and role specialization possible. We’ll discuss real-world applications of these specialized workflows, which fundamentally lower operating costs while providing career growth opportunities for your teams. You won't want to miss this one!

Things we know are true: 1. Role specialization decreases team turnover (From 60% for traditional to 0% for centralized specialized roles, The RMR Group). 2. Role specialization shortens sales cycle and increases conversion (33% increase in lead to lease conversation after centralizing, while decreasing the lead to lease days from 27 to 7, QuadReal Property Group). 3. Role specialization often increases staff compensation through restructuring incentives, or with more inventory to sell better leasing bonuses. (50% compensation increase one year after centralizing, Camden Property Trust).  All while saving companies money. (~$4-5 million saved annually, Camden Property Trust). 4. One thing these amazing success stories have in common? Funnel. Learn more about the centralization secret sauce that unlocks results like these in our MyQueue deep dive webinar. 

🚨 New client announcement! 🚨 Redstone Residential is rolling out our CRM and AI solution portfolio-wide. We are thrilled to partner with another believer in a better operating model. Read the press release to see what Jason Terry has to say about the partnership!

Nothing is moving faster than AI — Nothing scales your customer experience faster either. During this panel, leaders shared their best practices, misconceptions, and the unique needs that the multifamily industry has for its AI solutions. On this panel: Cara Athmann, COO, Cardinal Group Emily Copeland, SVP of Property Management, LCOR  Ben Rubin, Chief Product Officer/President Funnel, and Tyler Christiansen, Funnel moderated. They talked about how much Chat-GPT accelerated AI growth, the need for industry-specific solutions, voice AI, and leveraging AI to provide optionality for renters. Read the full article to learn from these AI leaders on AI’s influence on both the team and renter experience.

Everyone looks better in PINK! Congratulations Sidney Shelton, CPTD for winning our giveaway!