Fund Launch

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Milwaukee, WI, June 18, 2024 -- Fund Launch Partners, a GP Stakes Fund known for its innovative partnerships with emerging fund managers, proudly announces its latest collaboration with Smart Asset Capital, a growing real estate investment firm specializing in industrial properties in Wisconsin. Smart Asset Capital marks a significant addition to Fund Launch Partners' diverse portfolio of general partnership interests. This strategic alignment is designed to accelerate Smart Asset Capital’s growth trajectory and solidify its market presence. Coupled with an investment, Adam W. Campbell and Lincoln Archibald will take on roles as Strategic Advisors, bringing their expertise on funds to Smart Asset Capital's leadership team, which includes real estate industry veterans Adam McCarthy, Brock Mogensen, and Geoff Stuhr. "Brock, Geoff & Adam are extremely well poised to capitalize on the lower-middle industrial real estate market in Wisconsin. With a proven track record and a clear vision for future growth, we are thrilled to provide them with the resources and strategic support necessary to elevate their success. This partnership aligns perfectly with our mission to back top-tier emerging managers," stated Lincoln Archibald, Chief Investment Officer. Smart Asset Capital’s investment strategy focuses on acquiring Class-B industrial assets throughout Southeastern Wisconsin, prioritizing capital preservation, predictable cash flow, and significant upside potential. The fund is targeting an initial $20 million equity raise leaning into its high cash flow strategy. Smart Asset Capital currently oversees more than $30 million industrial/CRE space and has to date delivered a realized internal rate of return of 22.8% to its investors. Their portfolio is characterized by loyal tenant bases, strategic last-mile locations, and assets with high value-add potential, leveraging trends such as the booming e-commerce sector and the reshoring of manufacturing.

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