🙌 We can finally announce this milestone for our agency. We are excited to be selected as the agency of record for media planning and buying for Crystal Bridges Museum of American Art. We look forward to partnering with Melissa Gosling, Emily Neuman and team to making art and cultural experiences more accessible! https://lnkd.in/epWymMes
FMDM - Creative and Media Agency
Advertising Services
Orlando, Florida 2,979 followers
We're a creative and media agency. A small one with no borders. The kind of agency you may be looking for.
About us
FMDM is a creative and marketing agency, a catalyst for ambitious brands seeking to unlock possibilities. We're an independent. The kind of agency you may need.
- Website
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https://fullmoondigital.com
External link for FMDM - Creative and Media Agency
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Orlando, Florida
- Type
- Privately Held
- Founded
- 2017
- Specialties
- SEM, Conversion Optimization, Social Media, Analytics, Audience Development, ECommerce, Digital Marketing, Lead Acquisition, CRM, Online Marketing, Paid Search, SEO, A/B Testing, Paid advertising, eCommerce Revenue Optimization, eCommerce Design, Digital Strategy, Shopify Plus, Email Marketing, Analytics & Optimization, eCommerce, Video Production, Creative Services, and Post Production
Locations
Employees at FMDM - Creative and Media Agency
Updates
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Agencies are wasting too much time and resources trying to manage digital media execution in-house. FMDM - Creative and Media Agency works with many media buying agencies (behind the scene) to improve their media buying efficiency - better planning, execution, reporting, and performance. After discussing with media directors at various agencies we support, I have summarized the major roadblocks bogging down progress and what leadership have to deal with instead of focusing on big picture. 😥 revolving door of talent 😱 they're too deep in the weeds instead of working on big picture and leading strategy 💸 watching revenue slip way because of the lack of consistent results 📊 lack of transparency without meaningful dashboards Media buying agencies struggle to be efficient and will continue to face challenges in retaining and attracting business. Most media buying companies do not have the experience to execute, report, and analyze campaigns. This is one of the reasons @FMDM exist. One of our service pillars is agency support. We partner and support media agencies so you can focus on big picture and strategy for your clients. If your agency is struggling to keep up with delivering excellence for your clients, it's time we talk.
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💖 Our favorite Account Strategist, Anya Erin Batara, recently had the opportunity to visit Ancient Lore Village. The attention to detail, the picturesque scenery, and the warm hospitality of the Ancient Lore team always makes for a magical experience. ✨ We're so happy to be a part of the Ancient Lore journey and look forward to continuing to share their enchanting story with the world! If you’re looking for a fairytale escape, stop by and tell them Fullmoon sent you! #Tennessee #Knoxville #Vacation #Hospitality
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Brave decisions do not matter unless it's the right decision! This one, Derek Chew, is RIGHT!
Agencies charging brands percent of ad spend is completely asinine. I've talked to 100s of ecomm businesses throughout my career that spend a lot on Google, Meta, etc. Most of them pay percent of ad spend to their agency -- ranging from 5% to 20%. Why? Agencies claim: 1. Higher spend requires more management work 2. It takes more experience to manage higher ad spend 3. That's the standard industry model All are weak reasons. If you are an experienced marketer, you know it doesn't take much to increase campaign budget from $100,000 to $150,000! So why should the brand pay you $5,000 more (assuming 10% ad spend)? Ridiculous. Brands continue to pay the percent of ad spend trusting the agency and assuming the customers LTV will outweigh the exorbitant fees. But the reality is that brands are being penalized for growth when they increase their ad budget. What's the solution? Brands are fed up with having to pay higher agency fee every time their ad spend changes. And let's face it - many agencies are focused on spending more of the client's money, especially the brands with super deep pockets because the agency fee increase exponentially in the % model. Enter: FMDM. We are charging a flat-fee for our services -- it'll be enough so clients don't feel robbed, and we don't feel taken advantage of. We are flipping the script. FMDM will stop using the percent of ad spend model. We refuse to penalize brands for scaling their ad budget. Our reward is not higher fees. Our reward is knowing we forge long-term partnerships with amazing brands. The Outcome? 1. Win-win partnership 2. Brands don't get penalized for growth 3. We focus on having fun working on cool projects! So, should brands stop paying for percentage of ad spend? 100% yes. If you are paying your agency insane percentages of ad spend, it's time to rethink your partnership. Your CFO will thank you for it! 🎯
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Hospitality brands (big or small) need videos to keep your brand fresh and top of mind. Video ads are designed to boost engagement, build awareness, and drive more visits and bookings. Your videos can be placed across digital channels like YouTube, IG, Meta, and more! Get in front of your audience and help them get to know your brand, your destination, and your values. Have a video project we can partner with you on? Get in touch with us today. #videoads #hospitality #videoproduction
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FMDM - Creative and Media Agency reposted this
📰 Have you heard the news? We’ve recently expanded to offer creative services! Read more about our latest move toward immersive digital content in AgencySpy by ADWEEK. More about Fullmoon Digital: https://lnkd.in/dyWsr49W https://lnkd.in/dQhZPEHB
Revolving Door Agency Moves: Ambassadors, Glo, GS&F & More
adweek.com
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📰 Have you heard the news? We’ve recently expanded to offer creative services! Read more about our latest move toward immersive digital content in AgencySpy by ADWEEK. More about Fullmoon Digital: https://lnkd.in/dyWsr49W https://lnkd.in/dQhZPEHB
Revolving Door Agency Moves: Ambassadors, Glo, GS&F & More
adweek.com
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stumbled upon this brand; truly remarkable craftmanship https://www.couroazul.com/ Couro Azul #automotive
Couro Azul — Leather on the move
couroazul.com
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Google Ads conversion setting is one of the most important things to get right. Many still get it wrong and double-count conversions in their reporting. Do you have both GA4 and Google Ads pixel as primary conversions? What should you track as primary in Google Ads? These are the fundamentals to make sure your Google Ads campaigns are optimized to perform at its peak. For every ad account we take over at FMDM, the first thing we review is the accuracy of tracking. Because we can't do our clients justice if we blindly assume tracking is right -- especially when the ROAS is too high to be true. 👉 Your Google Ads campaign tracking set up must be flawless ➡ Only one action should be set to primary (Google Ads, so the algorithm can optimize for objectives) ➡ Review super high ROAS in your reports and validate revenue with your ecommerce platform ➡ Compare historical performance Auditing your tracking and attribution of your Google Ads and other channels can help you in the planning and execution of a more robust media buy campaign and effective omnichannel strategy. 👉 So how do you determine if your tracking is set up correctly? A great starting point is to review your Google Ads tracking and other channels. Conduct occasional test orders and validate there's no double-attributed conversions. #masterthebasics #googleads #conversiontracking
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"In the age of data analytics and customer insights, operators that leverage data analytics and customer insights to personalize marketing efforts across both traditional and digital channels will separate themselves from the rest. By understanding customer preferences and behaviors, hospitality businesses can tailor their marketing messages and offerings to meet individual needs, whether through targeted email campaigns, creative messaging, social media engagement, or personalized loyalty programs." https://lnkd.in/eEzgvGej #resorts #hospitalitymarketing
The path to prosperity
https://www.todayshotelier.com