Freshpaint

A federal court recently vacated a narrow part of HHS’ guidance on third-party web trackers. What does it mean and how should you react to it? 🤔 Our Co-Founder and CEO Steven🚀 F. breaks down the ruling—and what it means for healthcare organizations—in our latest blog. Here’s what it covers: What events led to the lawsuit What happened in the judge’s order Possible outcomes from the ruling 5 privacy concerns for healthcare moving forward Get the link to the full article in the comments below 🔗

On June 20, 2024, a federal judge vacated a narrow part of the HHS guidance around tracking technologies, ruling that a person’s IP address combined with a visit to a specific webpage isn’t enough to constitute protected health information (PHI). This new guidance started a whirlwind of speculations about the future of privacy in healthcare marketing. However, most of the risks around consumer privacy haven’t changed — and the stakes are higher than ever. We're VERY excited to have Jennifer Pike, a legal expert in the Health Care Group at Alston & Bird, join us for a live webinar on August 6 to cut through the legal jargon and understand what the AHA ruling *actually* means for healthcare orgs. Link to register in the comments below 👇 (and, yes, the webinar will be available on demand) #healthcaremarketing #healthcareprivacy

Our recruiting lead, Shannan Farmer, is awesome. Scammers are not. Please stay alert and remember to double-check those email addresses.

Growing consumer sentiment about data privacy has put the healthcare sector at the epicenter of a growing wave of class action lawsuits – a powerful tool to hold healthcare organizations accountable for sloppy data handling. 🤕 While these lawsuits pose major financial and reputational risks, staying proactive can help you avoid them. Peep the link in the comments to learn how class action lawsuits work, explore notable cases, and get practical tips to stay in the clear 👇

POV: Big Papi heard that Freshpaint LIVE is headed to Boston next Friday⚾️ 😂 Get ready to immerse yourself in the legendary rivalry between the Boston Red Sox and the New York Yankees at Fenway Park on July 26! Cheer on your favorite team and meet Marketing leaders at other healthcare orgs in real life and learn best practices for creating high performance campaigns in a world driven by privacy. The deets: ⚾️ Boston Red Sox vs. New York Yankees 📅 Friday, July 26 ⏰ 6:30p 📍Fenway Park - Pavilion Suite B5 Wanna learn more? Check out the comment section 👇 👇 👇

We just raised $30M in Series B funding—but why? 🧐 Hint: It’s not just about keeping organizations HIPAA-compliant. Want to dive into the details of our funding round? Check out the link in the comments 👇

The past two years have been a whirlwind of lawsuits, court rulings, and new guidance for healthcare organizations. We know it’s hard to keep your finger on the pulse 24/7. That’s why we created the Freshpaint Healthcare Privacy Hub: your one-stop shop to stay up-to-date with the ever-evolving world of healthcare privacy.   This is where you can go to escape the clickbait and get down to what matters. Check out the link in the comments 👇 and bookmark this page for the latest updates, insights, and resources to keep your organization up to speed.

🚨 WEBINAR TOMORROW 🚨 Embedded maps are game-changers for improving access to care, enhancing user experiences, and boosting conversion rates. But how can healthcare organizations ensure patient privacy while leveraging this technology? Don’t miss our upcoming discussion tomorrow with Jeremy Rogers from Indiana University Health, Bridget S. from Fortalice Solutions, LLC, and our VP of Marketing Ray Mina on Using Maps to Lift Conversion Rates while Protecting Patient Privacy 🗺️🔒 📅 Date: Tue. Jul. 9, 2024 🕙 Time: 10:00 AM PT / 1:00 PM ET Key Takeaways: 📌 Why Maps Matter: Learn how healthcare marketers are boosting conversion rates by up to 60% with embedded maps. 📌 Privacy Issues with Generic Mapping Technology: Understand the privacy challenges posed by ad tech companies and how to address them. 📌 Bridging the Gap Between User Experience and Privacy: Discover BAA-supported maps that offer user-friendly features while prioritizing consumer privacy. Registration link in the comments 👇👇👇

🚨New integration alert 🚨 Freshpaint launches its new integration with CallRail: the AI-powered lead intelligence platform! Healthcare marketers can now use Freshpaint to connect CallRail’s lead data to ad platforms to optimize performance in a privacy-first way. Click the link below to learn more or get a demo 👇 https://lnkd.in/gDw5vFFW