FreeWheel

FreeWheel leaders will join industry peers at Advertising Week New York to discuss the future of advertising, media, marketing, and tech. Learn more: https://lnkd.in/eJpiVsay #AdvertisingWeekNewYork #AdWeekNY

We are delighted to announce that both Emmanuel Ogidan and Greg Endean have been elected to The Media Leader UK Future 100 Club Class of 2024, which spotlights the next wave of media trailblazers. Following a record number of entries, the judges were asked to assess the entrants on their evidence of displaying the core values of disruption, innovation, courage and excellence, with anyone scoring consistently high put into the final 100. Congratulations Emmanuel and Greg on this deserved accolade! https://lnkd.in/e68TyZ87

"I've had the privilege of being part of FreeWheel for six incredible years, and the experience has been deeply rewarding. The sense of camaraderie and the warm welcome here are truly unmatched. It's an honor to call this place home." -Jamiu A. Kolawole II, Information Technology Specialist Discover a place where you can grow your career while fostering strong workplace connections: https://lnkd.in/eup7jJR

Another unforgettable night for FreeWheel at the 2024 European Video Awards! 🏆 We are delighted to have taken home ‘Best CTV Ad Server’ and, for the second year running, ‘Best Video Ad Server’. Huge shoutout to our incredible teams, and thanks to VideoWeek for a great evening! 🎉 #EVA24

Throwback to this time last week at DMEXCO - Digital Marketing Expo & Conference where we were in full flow on the FreeWheel Booth 🚀 Countless steps and a packed back-to-back meeting schedule later, we now can’t wait to build on the connections made! Thanks to all of you who stopped by - we’ll see you soon ✨ #dmexco24

Beeswax has been named Best Demand-Side Technology at the 2024 AdExchanger Awards! Join us in congratulating the Beeswax team for building the best-in-class DSP for navigating identity challenges. And congrats to all our fellow winners here: https://lnkd.in/eisy_8mh

Today, in collaboration with NBCUniversal, FreeWheel have released the new Prescribing Premium report. This new global research identifies four key components that make viewers perceive content as high-quality, and how the right blend of these factors can improve quality of content by nearly 4x. Check out the full report here: https://lnkd.in/eVS_yB-E

“Thanks to Comcast’s education benefits, I was able to obtain a certification in Diversity, Inclusion and Belonging from Avila University. This certification has allowed me to become a better ally and voice for my coworkers. I’ve had the opportunity to help develop and lead programs across Comcast Advertising focused on the employee experience. It’s great to be able to put my new certification into practice both in and out of the workplace.” -Calen Dallavis, Strategic Relationship Manager If you want to grow your career, explore opportunities at FreeWheel and make a lasting impact here: https://lnkd.in/eup7jJR

Political advertisers are increasingly embracing programmatic streaming for more targeted reach, transparency, and real-time measurement and optimization. It’s predicted that 45% of digital ad spend will go to streaming alone this year, and programmatic impressions for political advertising have increased 59% in 2024 versus 2022. But political buyers have a condensed period to deliver their campaigns — some estimates are that around 70%-80% of streaming demand happens in just the two months leading up to Election Day. The following guide lays out tips on how to build a winning programmatic streaming strategy to help political advertisers reach valuable voters and make every dollar and impression count: https://lnkd.in/e7AVA4R6

Today, we are excited to announce a partnership with TV 2, one of Norway’s largest commercial broadcasters. As part of the collaboration, TV 2 will leverage FreeWheel’s leading ad management platform helping to maximise yield, driving scaled demand and ensuring a high-quality viewing experience. Our extensive expertise of the European marketplace will play a vital role in helping TV 2 optimize its ad decisioning process in an evolving and fragmented video landscape. Read more here: https://lnkd.in/gRv7MCSQ