FreeWheel

"I think that we can really find a way to make video serve into all these brands in a way that it never has before." At our recent Premium Programmatic Summit in NYC, Comcast Advertising's Karen Babcock joined Beet.TV for our leadership series to reveal how retailers are organizing — and scaling their data alongside the rise of programmatic in CTV. #FreeWheelSummit

Three ways an always-on tech platform can help drive success in today's changing TV landscape, from Scott Collins, the new Head of U.S. Commercial Sales and Operations for AudienceXpress 👇

The nominations are in and we’re proud to announce that FreeWheel has been shortlisted in the ‘Best CTV Campaign’ category in VideoWeek's 2024 European Video Awards 🎉 We’ll also be defending our title as ‘Best Video Ad Server’ in Europe following our win at the awards last year. Here’s to expanding our collection! 🏆

We're ready to support a streaming marathon for the Summer Olympics in Paris, enabling programmatic buying for the first time for targeted ad-serving. Our premium programmatic capabilities can: - Increase reliability and confidence that ads will run as planned - Enhance fill rates and monetization for publishers - Provide greater access for new advertisers who leverage programmatic - Enable a more personalized ad experience for viewers with fewer repetitive ads Learn more: https://bit.ly/4cMnSjT

Strata has launched the next generation of its buyside technology platform built to unify the media ecosystem. The new solutions revolutionize digital media stewardship while transforming traditional media planning and buying to be transacted more like digital. Learn more: https://bit.ly/4cTY9Gb

Wrapping up the colourful month of Pride, we weren’t only celebrating love and diversity – we were marching for it too! It was amazing to once again join the Pride in London Parade, alongside NBCUniversal, as part of the #WeAreEverywhere theme championing LGBTQIA Londoners who show up unapologetically for their community. Thank you to our One & All Employee Resource Group for their organisation, and to all of those who joined! #PrideMonth #Pride2024

Being a marketer is harder than ever. Agencies face critical challenges, including signal loss and tightening budgets that threaten performance, profitability, and growth. So, advertisers need new technologies to keep up with the rapid evolution and growing complexity of the industry. We just dropped a new Q&A with Rich Baudo, Head of Strata Revenue, where he discusses the state of the industry, advertisers’ workflow challenges, and how Strata can help. Check it out here: https://bit.ly/4dw6Gzh

Following the launch of Warner Bros. Discovery’s streaming service, Max, in 25 European countries and 65 countries and territories globally, FreeWheel welcomed ESTELLE BELMA ZEITOUN, Ad Sales Director at Warner Bros. Discovery and Fabrice MOLLIER, President at CANAL BRAND SOLUTIONS, to the FreeWheel Beach at Cannes 2024 to discuss how Max is changing the game for advertisers. Hosted by Virginie Dremeaux, the trio discussed success stories so far, the news that Canal Brand Solutions will act as Max’s exclusive monetization partner in France, and how FreeWheel helped streamline the distribution of ads across the streaming service. Check out the full interview here: https://bit.ly/46bCxml #FreeWheelCannes

At our recent Premium Programmatic Summit in NYC it was an incredible privilege to bring so many smart people together for an afternoon to talk about the biggest opportunities in Programmatic for CTV - whether it be live, retail media, political, or identity. Thank you to everyone that was able to join us, we can't wait to do it again at the next #FreeWheelSummit.

Following the launch of Warner Bros. Discovery’s streaming service, Max, in 25 European countries and 65 countries and territories globally, FreeWheel welcomed ESTELLE BELMA ZEITOUN, Ad Sales Director at Warner Bros. Discovery and Fabrice MOLLIER, President at CANAL BRAND SOLUTIONS, to the FreeWheel Beach at Cannes 2024 to discuss how Max is changing the game for advertisers. Hosted by Virginie Dremeaux, the trio discussed success stories so far, the news that Canal Brand Solutions will act as Max’s exclusive monetization partner in France, and how FreeWheel helped streamline the distribution of ads across the streaming service. Check out the full interview here: https://bit.ly/46bCxml #FreeWheelCannes