FreeFlow Collective

Spots on! Meet one of our talented FreeFlow Venture Builders: Egbal Aslami Egbal is an innovator from The Netherlands, previously at the Achmea Innovation Hub- specialised in Service Design and Venture Building. His company Silck is inspired by The Silk Road - the legendary trade route that once connected the East and West. This historic route symbolises the connection between different worlds. At Silck, this symbolism is at the core; driven by Design Thinking and Lean Start-up principles, Egbal bridges the gap between innovation and business. This leads to the creation of new or improved business models, products, and services that meet market needs. Welcome to the crew Egbal! https://freeflow.ventures/ #untraditional #corporate #innovation #agency #freelancerevolution

Meet Sanne Wijbenga, one of FreeFlow Collective's founding members. 🚀 Sanne is an experienced Dutch designer and creative director based in Munich with a 20-year track record in digital product design. He specializes in helping early-stage startups and company builders move from concept to market-ready products, focusing on product discovery, design, and leadership. Since 2018, Sanne has run his own design practice, working with clients across Europe to turn their visions into reality. Great to have you onboard Sanne! #CorporateInnovation #ProductDesign #Startups #ProductDiscovery #Leadership

Can't stand friction? Then it's time to get out of innovation. Any significant change is met with friction, there's just no way around it. The key is to see it not as a blocker, but as a way to accelerate towards your common goal. It takes practice to handle friction, and this is how Egbal Aslami and Olaf Maltha do it. 

Difficult situations help us grow. Talking to Rosan Schotpoort and Dennis Kramer taught us the following: - We need space and trust to deal with those tough moments - Find co-workers who can help you stay true to yourself - Learn to 'read' body language to better understand others Read the full interview here ⬇️

Meet Stephen Parkins, one of FreeFlow Collective’s founding members. Stephen is a seasoned corporate innovator and entrepreneur with two decades of experience in guiding businesses through turbulent waters. Excelling when he’s building and leading culturally diverse teams, Stephen has executed growth strategies for both multinational corporations and startups. Formerly the Global Head of Innovation at SGS, the world’s leading testing, inspection and certification company, Stephen also played a key role in re-inventing ABN AMRO Bank N.V.'s approach to innovation and venture-building. Recently, Stephen launched Culturedge, a boutique consultancy to help companies fix their ineffective innovation processes by focusing on their innovation culture. His forte lies in innovation strategy, business model design, finance and team coaching. Great to have you on board Steve! #innovation Culturedge // for a Thriving Culture of Innovation

Meet Karen Koekoek, one of FreeFlow Collective’s founding members. Karen is a pioneering innovator and service designer, based in Barcelona and Amsterdam. With a passion for guiding positive change, Karen has led multiple design-driven business transformations through implementing human-centered innovation frameworks. As the owner of Koekoek Design, Karen helps businesses exploring unconventional product directions and delivering exceptional customer experiences. She makes use of design methods such as contextual research, personas, customer journeys, value propositions, context mapping, service blueprints, systemic design, creative facilitation, prototyping, user testing & design sprints. With a proven track record of success, Karen has spearheaded multiple initiatives aimed at revolutionizing how businesses approach design. Clients she has worked for include Ahold, Air France-KLM, KPN and ING. #Design #Innovation #CX #EX 

Meet Karen Koekoek, one of FreeFlow Collective’s founding members. Karen is a pioneering innovator and service designer, based in Barcelona and Amsterdam. With a passion for guiding positive change, Karen has led multiple design-driven business transformations through implementing human-centered innovation frameworks. As the owner of Koekoek Design, Karen helps businesses exploring unconventional product directions and delivering exceptional customer experiences. She makes use of design methods such as contextual research, personas, customer journeys, value propositions, context mapping, service blueprints, systemic design, creative facilitation, prototyping, user testing & design sprints. With a proven track record of success, Karen has spearheaded multiple initiatives aimed at revolutionizing how businesses approach design. Clients she has worked for include Ahold, Air France-KLM, KPN and ING. #Design #Innovation #CX #EX 

This advice is simple yet so profound: Don’t let opinions blindside you. We all know what it's like to work in environments where people hold (strong) opinions. It can be challenging when everybody shouts 'yes' when the facts tell you 'no'. You can't let opinions derail you. This is what growth leaders Grégoire Desloges and Jeroen Tjepkema learnt along the way. Read the full interview here ⬇️

Meet Taylor, one of FreeFlow Collective's founding members. Taylor unlocks the potential of businesses by deeply understanding their customers through evidence-based validation. A customer-obsessed innovator with a mind for disruption, her expertise spans venture building, service design, insights research and facilitation. Taylor loves to bring people together and cultivate psychologically safe collaboration. A former client, one of the world's largest premium fashion brands, says that she 'grabs hold of challenges with gusto and tackles them with a sense of purpose that’s infectious and motivates others'. With her company Taylor Black Studios, Taylor supports clients in understanding what their customers actually want and are willing to pay for, developing new revenue streams for maximum growth and market impact. #growth #innovation #customercentric

FreeFlow Collective is live! An untraditional innovation agency, delivering experienced & hyper-fit innovation teams of vetted ex-corporate and ex-agency innovators. Here to help companies create profitable solutions, fast and at a fraction of the cost. Stay tuned!🤘