Fractal

Fractal

Business Consulting and Services

#EveryHueBelongsHere

About us

Fractal is one of the most prominent providers of Artificial Intelligence to Fortune 500® companies. Fractal's vision is to power every human decision in the enterprise, and bring AI, engineering, and design to help the world's most admired companies. Fractal's businesses include Crux Intelligence (AI driven business intelligence), Eugenie.ai (AI for sustainability), Asper.ai (AI for revenue growth management) and Senseforth.ai (conversational AI for sales and customer service). Fractal incubated Qure.ai, a leading player in healthcare AI for detecting Tuberculosis and Lung cancer. Fractal currently has 4000 employees across 16 global locations, including the United States, UK, Ukraine, India, Singapore, and Australia. Fractal has been recognized as 'Great Workplace' and 'India's Best Workplaces for Women' in the top 100 (large) category by The Great Place to Work® Institute; featured as a leader in Customer Analytics Service Providers Wave™ 2021, Computer Vision Consultancies Wave™ 2020 & Specialized Insights Service Providers Wave™ 2020 by Forrester Research Inc., a leader in Analytics & AI Services Specialists Peak Matrix 2022 by Everest Group and recognized as an 'Honorable Vendor' in 2022 Magic Quadrant™ for data & analytics by Gartner Inc. For more information, visit fractal.ai

Website
https://fractal.ai
Industry
Business Consulting and Services
Company size
1,001-5,000 employees
Headquarters
New York
Type
Privately Held
Specialties
Marketing Analytics, Advanced Analytics, Forecasting, Customer Lifetime Value, Pricing & Promotions Optimization, Consumer Insights, Customer Lifecycle Management, Customer Analytics, Predictive Analytics, Artificial Intelligence, Machine Learning, Integrated Marketing Effectiveness, Data Science, behavioral science, design thinking, and data engineering

Locations

Employees at Fractal

Updates

  • View organization page for Fractal, graphic

    651,042 followers

    𝗕𝗶𝗴 𝘄𝗶𝗻 𝗳𝗼𝗿 Fractal 𝗮𝘁 𝘁𝗵𝗲 𝗡𝗔𝗦𝗦𝗖𝗢𝗠 𝗔𝗜 𝗚𝗮𝗺𝗲𝗰𝗵𝗮𝗻𝗴𝗲𝗿𝘀 𝗔𝘄𝗮𝗿𝗱𝘀'𝟮𝟰 Fractal has been recognized as a leader in AI for Revenue Growth Management (RGM) in CPG and Retail. We received the Award for our groundbreaking AEDD (AI, Engineering, Design, Domain) approach to the Price Pack Architecture (PPA) use case.  This award underscores our commitment to: 🔸𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Our unique Gen-AI-first approach tackles complex business challenges in CPG & Retail. 🔸𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆: We build AI at scale, considering intricate data and market variations. 🔸𝗜𝗺𝗽𝗮𝗰𝘁: We deliver operational efficiency and unlock profitable growth for our clients. A huge shoutout to the incredible team behind this achievement: Praneet Aneja, Gaurav Singh, Sreelakshmi Naladimmu, Pranjal Gharat, Amartya Sen, Virendrakumar Pandey, Riya Dutta, Shreya Shah, Prathap Maniyur, Shubham Bansal, Dipita Chakraborty, and Mrunali Majmudar Sathe Your dedication and expertise are truly inspiring! #NasscomAIGamechangers #AI #CPG #Retail #RevenueGrowthManagement #GenAI #rgm #srm #nrm

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    651,042 followers

    Saurabh Srivastava, leading Fractal's retail practice, has experienced a remarkable journey within the organization, marked by a range of progressive roles and responsibilities. Starting his career as a Lead Analyst, Saurabh's dedication and ability to embrace new challenges have propelled him to his current role as a leader. Saurabh's journey highlights his commitment to lifelong learning and his readiness to step beyond his comfort zone. His leadership style merges strategic insight with operational excellence, consistently aligned with Fractal's core values. Whether making swift analytical decisions or formulating long-term strategies, Saurabh's actions are deeply influenced by the principles that support Fractal's culture. 𝗧𝗵𝗿𝗲𝗲 𝗸𝗲𝘆 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 𝗱𝗲𝗳𝗶𝗻𝗲 𝗦𝗮𝘂𝗿𝗮𝗯𝗵'𝘀 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗽𝗵𝗶𝗹𝗼𝘀𝗼𝗽𝗵𝘆: 🔸Earning clients' trust, 🔸Following Fractal's visionary leadership, and 🔸Harnessing the collective strength of his team. With these principles, Saurabh fosters a culture of positive change and innovation, continually reimagining the possibilities within the retail sector. Saurabh's approach to problem-solving is both strategic and practical, integrating a deep understanding of challenges with a realistic operational perspective. He leads with curiosity, prioritizing continuous learning and drawing on his team's diverse experiences. Beyond the professional realm, Saurabh's leadership is shaped by patience, faith, and trust, which form the bedrock of his comprehensive leadership style. As Fractal continues to drive advancements in the retail industry, Saurabh's journey reflects a narrative of collective growth and innovation. His story is one of shared vision and achievements, as he and his team work collaboratively to redefine retail analytics, one data point at a time. #fractalcovers #leadership #inspiringjourneys #fractal

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    651,042 followers

    𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗗𝗮𝘁𝗮𝗯𝗿𝗶𝗰𝗸𝘀 𝗨𝗻𝗶𝘁𝘆 𝗖𝗮𝘁𝗮𝗹𝗼𝗴 for effective data governance and management. Aryan Shirke shares insights on this unified solution and its benefits. Further, he highlights an accelerated adoption approach for Unity Catalog within the Databricks Lakehouse Platform. Read more: https://lnkd.in/dYsqN_i7 Rohit P., Digvijay Damame, Vishal Rajpal, Shashidhar Ramakrishnaiah, Kavya Puneeth, Pardhasaradhy Kolachina, Raghuveer Ramnath, Ketan G. #Databricks #DatabricksLakehouse #UnityCatalog #DataGovernance

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    We are thrilled to unveil our latest specialization designed to equip consultants with the essential skills to harness Generative AI effectively and responsibly. This Specialization will empower consultants to identify automation opportunities, apply GenAI in client engagements, and evaluate the ethical and confidentiality risks associated with AI tools.   Our goal is to provide a comprehensive framework that balances practical application with ethical considerations, ensuring consultants can deliver innovative solutions to your clients.   This specialization includes three comprehensive courses, cover everything from core principles and societal impacts of GenAI to practical applications and ethical considerations. Consultants will learn to analyse, apply, and evaluate Gen AI tools, enabling you to integrate these advanced technologies into your consulting practice and address complex challenges with innovative approaches.   Available exclusively on Coursera: https://lnkd.in/dvvsaPQ5   Join us on this journey and become a leader in the AI-driven consulting world. Enroll today and take the first step towards transforming your consulting practice with Generative AI! #GenerativeAI #GenAIforBusiness #FractalCourses #Coursera

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    The future is intelligent, and GenAI is leading the charge. Our interview with Charles Allen, Senior Advisor at TPG Global, and Vishal Gupta sheds light on the key factors propelling GenAI adoption in 2024: 🔸𝗚𝗲𝗻𝗔𝗜-𝗶𝗻𝗳𝘂𝘀𝗲𝗱 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴: Software providers are integrating GenAI into their offerings, making it more accessible and trustworthy for businesses. 🔸𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝘂𝗻𝗹𝗲𝗮𝘀𝗵𝗲𝗱: From research to marketing, GenAI empowers companies to unlock new levels of efficiency by automating data processing and analysis. 🔸𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝘂𝗻𝗯𝗼𝘂𝗻𝗱: We're witnessing a golden age of GenAI, with the emergence of groundbreaking solutions and entirely new value-creation avenues. But here's the kicker! To truly harness GenAI's power, enterprises need to modernize their data infrastructure and shift towards a data-centric approach, where organizations prioritize data quality, reliability, and security. Are you ready to join the GenAI revolution? Learn more at: https://lnkd.in/d2Jt6B4d #GenAI #aisight #FutureOfWork

  • Fractal reposted this

    View organization page for Fractal, graphic

    651,042 followers

    On the auspicious occasion of Guru Purnima, we look back on the transformative experience of world-renowned executive coach Marshall Goldsmith’s visit to Fractal's Mumbai office. It wasn't just a visit; it was a full-on leadership and life masterclass! Marshall mingled with Fractalites across teams, sharing laughs, quick quotes, and building real connections. It was like having a leadership Jedi Master walking around, high fiving everyone! Marshall’s Fireside conversation with Srikanth Velamakanni, Rohini Singh, and Fractalites, shone enduring conversations in pursuit of excellence, growth, leadership, and life lessons - 𝗧𝗼𝗽 𝘁𝗵𝗿𝗲𝗲 𝗚𝗲𝗺𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗚𝘂𝗿𝘂: 🔸𝗢𝗻 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘄𝗼𝗿𝗸 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀: Accepting and forgiving people for who they are, does not necessarily mean approving of them. 🔸𝗠𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝘄𝗼𝗿𝗸 𝗮𝗻𝗱 𝗵𝗮𝗽𝗽𝘆 𝗹𝗶𝗳𝗲, 𝗶𝘀 𝘂𝗽 𝘁𝗼 𝘆𝗼𝘂: Take ownership of your work experience. Set clear goals, track progress, and constantly strive for happiness, both in and out of the office. 🔸𝗖𝘂𝘁 𝘁𝗵𝗲 𝘀𝗺𝗮𝗿𝘁 𝗮𝗰𝘁 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝗮 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲: Echoing Peter Drucker, Marshall urged us to focus less on being right or smartest, and more on making a positive impact through our work. Concluding on a note of meaningful conversations between Marshall and Fractalites, Marshall’s words echoed long after the day -"𝗕𝗲 𝗵𝗮𝗽𝗽𝘆, 𝗳𝗶𝗻𝗱 𝗺𝗲𝗮𝗻𝗶𝗻𝗴, 𝗯𝘂𝗶𝗹𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀, 𝗮𝗻𝗱 𝗯𝗲 𝗳𝘂𝗹𝗹𝘆 𝗲𝗻𝗴𝗮𝗴𝗲𝗱. 𝗟𝗲𝘁 𝗴𝗼 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝗰𝗵𝗮𝗻𝗴𝗲 𝘄𝗶𝘁𝗵 𝗮 𝘄𝗮𝘃𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗵𝗮𝗻𝗱, 𝗷𝘂𝘀𝘁 𝗹𝗶𝗸𝗲 𝘁𝗵𝗮𝘁!” Marshall’s wisdom at https://lnkd.in/ghew8Ec9 powered by Fractal #MarshallGoldsmith #ExecutiveCoaching #Leadership #LifeatFractal #Innovation #ContinuousLearning #PositiveImpact #MarshallBot #GuruPurnima #FractalUnfiltered

  • View organization page for Fractal, graphic

    651,042 followers

    On the auspicious occasion of Guru Purnima, we look back on the transformative experience of world-renowned executive coach Marshall Goldsmith’s visit to Fractal's Mumbai office. It wasn't just a visit; it was a full-on leadership and life masterclass! Marshall mingled with Fractalites across teams, sharing laughs, quick quotes, and building real connections. It was like having a leadership Jedi Master walking around, high fiving everyone! Marshall’s Fireside conversation with Srikanth Velamakanni, Rohini Singh, and Fractalites, shone enduring conversations in pursuit of excellence, growth, leadership, and life lessons - 𝗧𝗼𝗽 𝘁𝗵𝗿𝗲𝗲 𝗚𝗲𝗺𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗚𝘂𝗿𝘂: 🔸𝗢𝗻 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘄𝗼𝗿𝗸 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀: Accepting and forgiving people for who they are, does not necessarily mean approving of them. 🔸𝗠𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝘄𝗼𝗿𝗸 𝗮𝗻𝗱 𝗵𝗮𝗽𝗽𝘆 𝗹𝗶𝗳𝗲, 𝗶𝘀 𝘂𝗽 𝘁𝗼 𝘆𝗼𝘂: Take ownership of your work experience. Set clear goals, track progress, and constantly strive for happiness, both in and out of the office. 🔸𝗖𝘂𝘁 𝘁𝗵𝗲 𝘀𝗺𝗮𝗿𝘁 𝗮𝗰𝘁 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝗮 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲: Echoing Peter Drucker, Marshall urged us to focus less on being right or smartest, and more on making a positive impact through our work. Concluding on a note of meaningful conversations between Marshall and Fractalites, Marshall’s words echoed long after the day -"𝗕𝗲 𝗵𝗮𝗽𝗽𝘆, 𝗳𝗶𝗻𝗱 𝗺𝗲𝗮𝗻𝗶𝗻𝗴, 𝗯𝘂𝗶𝗹𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀, 𝗮𝗻𝗱 𝗯𝗲 𝗳𝘂𝗹𝗹𝘆 𝗲𝗻𝗴𝗮𝗴𝗲𝗱. 𝗟𝗲𝘁 𝗴𝗼 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝗰𝗵𝗮𝗻𝗴𝗲 𝘄𝗶𝘁𝗵 𝗮 𝘄𝗮𝘃𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗵𝗮𝗻𝗱, 𝗷𝘂𝘀𝘁 𝗹𝗶𝗸𝗲 𝘁𝗵𝗮𝘁!” Marshall’s wisdom at https://lnkd.in/ghew8Ec9 powered by Fractal #MarshallGoldsmith #ExecutiveCoaching #Leadership #LifeatFractal #Innovation #ContinuousLearning #PositiveImpact #MarshallBot #GuruPurnima #FractalUnfiltered

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    651,042 followers

    The Making of Long-Standing Employees! Ever wondered what keeps some employees stay with a company for long? Our Fractalites, Suruchi Kothari and Dhaval Mistry have a few interesting insights! And they are beyond perks and comforts. Not something most intuitively get. Do you agree with them? We’d love to know your thoughts and ideas. Do drop in your comments! #FractalUnfiltered #Culture

  • View organization page for Fractal, graphic

    651,042 followers

    The Fractal 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗦𝘂𝗺𝗺𝗶𝘁 in London was a powerful gathering of industry leaders and AI experts, igniting conversations on AI’s potential to revolutionize life, business, and society. Key discussions focused on AI's role in driving a digital-first agenda, strategies for implementing and scaling AI, and leveraging diversity for transformative value in data and AI. Watch our second highlights video featuring insights from Neha Pandey, Romain Apert (he/him), and Raj Mukherjee. Stay tuned for more from our Executive Summits as we continue to decode the future of AI! Srikanth Velamakanni, Pranay Agrawal, Mythreyi Mukund, Shailendra Singh, Ajoy Singh, Natwar Mall, Satish A. Raman, Raj Aradhyula, Sankar Narayanan 'SN', Himanshu Nautiyal, Pavan Palety, Sumit Tayal, James Davies, Akhil Behl, Neha Sherawat, Neha Gupta, Benis Kumar Moses (He/Him), Chandramauli Chaudhuri, Vikram Magon, Sunder Baskaran, Rahul Kapur,  Sriram PK, Kshama Supreeth Kankanady, Ianiv Gold, Priyasmita Ghose, Sushma Ganesha, Anuja Ghosh, Garima Beniwal, Rajshekar Jenne #LondonExecutiveSummit #AI #GenAI #DigitalTransformation #DiversityInTech #EnterpriseAI #Highlights

  • View organization page for Fractal, graphic

    651,042 followers

    A shoutout to Abhi and Niyu for their fantastic bite-sized video on Marshall Goldsmith and the MarshallBOT! Fractal developed MarshallGoldsmith.ai to help everyone enhance their leadership skills with round-the-clock access, personalized coaching sessions, and practical tips, available anytime, anywhere. Kudos to the incredible team who poured their heart and soul into bringing MarshallBot to life! Himanshu Nautiyal, Suraj Amonkar, Jagannathan K, Kirubananth sankar, Praveen Wadhwani, Amol Bandagale, Abhishek Chopde, Kunal Singh, Chhedup Lama, Jay Amin, Nikhil Arora, Madonna Thomas, Shreya Shah, Inkita Tewari, Dhara Shah, swetha murala, Kangkan Boro, Garv K., Lilit Petrosyan, Sandeep Grover, Mohit S., Trisha Sinha #MarshallBot #GenAI #Fractal

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    Niyati Mavinkurve Niyati Mavinkurve is an Influencer

    Decolonizing India one video at a time | Co-founder, Abhi and Niyu | Building in India for India

    This man coaches the TOP 1% And we met him! Marshall Goldsmith is one of the top executive coaches globally. We had a chance to meet him and interact with him when he was here in Mumbai. And we LOVED him! His energy is infectious and he immediately put us at ease. We really understood why global leaders and CEOs trusted him with their problems because he is just that good! While we could not pick Marshall's brain as much as we would have liked, what we did discover is MarshallBot, an AI bot designed by Fractal, an Indian Unicorn startup! You can ask questions to this bot and it will look at all of Marshall's work to find an answer. It's just like talking to him, picking his brain, and learning something new. I can't stress how great this tool is for management students and anyone looking to level up. This tool is FREE forever, and you don't even need to sign in to ask the bot questions. Thank you Marshall Goldsmith for your wisdom and thank you Srikanth Velamakanni and Fractal for this great tool! #abhiandniyu #niyumusings #management #leadership

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Funding

Fractal 5 total rounds

Last Round

Private equity

US$ 360.0M

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