In Episode #023 of OTR podcast, Rick Currier sits down with Aimee Catalano, Senior Director, Global Partner Marketing at Google, and shares her journey in building a successful global partner marketing organization at Google Cloud and overcoming challenges as a woman in tech. 🌟 Aimee shares her expertise on building strong partner relationships, advancing your career, and integrating AI into marketing strategies. Reflecting on her experience, she says, "It was fun for me because partner marketing was not an established function. Yet, there were pockets of people in the product marketing team doing it, pockets of people in the events team, there were just pockets of people...and it was an incredible opportunity to bring all those teams together and build a cohesive strategy." Gain valuable insights on fostering diversity, addressing unconscious bias, and leading with compassion. 🎙️✨ 🎙️✨ Listen to the full Episode: https://ow.ly/ELc050SIMcO #OnTheRoadPodcast #TechTalks #WomenInTech #AIinMarketing #LeadershipJourney #PartnerMarketing #B2BMarketing #B2B
About us
Foundry is at the intersection of media and martech. Our industry is about people, not machines. Algorithms, optimization and automation play a role in what we do, but connections and trusted relationships are vital. We derive fully-consented data from our ecosystem of global editorial brands, awards, and events, and use it to power our media, demand generation and martech solutions making them among the most effective in the market. We’re passionate about the fact that tech can be a force for good. Leveraged wisely, it can have a hugely positive influence, and to this end we’re driving progress globally in a number of areas, including diversity and inclusion, tech accessibility and women in leadership, both at our company and through our channels. We are Foundry.
- Website
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https://foundryco.com/
External link for Foundry
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Needham Heights, Massachusetts
- Type
- Privately Held
- Specialties
- online media, events services, technology media, lead generation, digital marketing, B2B marketing , marketing technology, intent data, advertising, ABM Software, marketing orchestration, and marketing software
Locations
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Primary
140 Kendrick St
Needham Heights, Massachusetts 02494, US
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Georg-Brauchle Ring 23
Munich, Bavaria 80992, DE
Employees at Foundry
Updates
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As you might have seen from Rick Currier's 'takeover' post yesterday, our latest Partner Marketing research has just dropped! 🎉 Rick nailed it with his video, diving deep into insights from the 2024 State of Partner Marketing Study using snippets from OTR podcast episodes. The study uncovers benchmarking data on the value tech marketers get from partner initiatives, the programs they're focusing on, how they measure success, and the challenges they face. Don't miss out—download the research summary today! 📊✨ https://ow.ly/84F950SJKSj #B2BMarketing #MarketingStrategy #Foundry #TechMarketing #MarketingInsights #B2B #PartnerMarketing
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📢 Exciting News! 📢 Rick Currier here, host of Foundry's On the Road podcast, and I'm thrilled to announce the release of our 2024 State of Partner Marketing study! This comprehensive research highlights the growing value of partner marketing, with significant increases in budgets and strategic investments. Key insights from the study include: 💡 A remarkable 68% of organizations view partner marketing as essential, providing great value. 💡 Partner marketing budgets now account for 37% of overall marketing spend, with 62% expecting this to increase next year. 💡 Companies with formal, documented partner marketing strategies see greater effectiveness and ROI, with 93% reporting satisfaction in their lead nurturing programs. 💡 The top metrics for success in partner marketing include qualified leads, customer growth, and revenue generation. Discover how co-branding, joint promotions, and resource sharing are driving success and learn how you can optimize your partner marketing efforts. Check out the full video recording of our study to dive deeper into these insights and more: https://ow.ly/zxq450SJ8Pi Let's navigate the complexities of B2B marketing together and drive unparalleled growth! #PartnerMarketing #B2BMarketing #MarketingStrategy #Foundry #TechMarketing #MarketingInsights #B2B
On the road, The State of Partner Marketing
https://www.youtube.com/
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Sometimes it takes a ground shaking event to unearth 'nuggets' of wisdom. This particular ground shaker underscores the vital need for a robust system of checks and balances in the industry. It highlights the crucial roles that operating system vendors, ISVs, and customers play in maintaining accountability and preventing future issues. Even with multiple IT decision-makers involved in the buying process, it’s essential to have stakeholders overseeing the products and services once purchased to ensure continued success and reliability.
The recent IT outage caused by silent updates pushed out by #CrowdStrike to its Falcon agent exposes key issues that are at the heart of how the #IT industry operates. Learn more on IDC's take on CIOs' next steps: https://lnkd.in/gxtpbCqm #cybersecurity #microsoft #clouddisruption
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🚀 TIAA's Journey and Service Operations Center (JSOC) is revolutionizing customer support! Integrating machine learning, generative AI, and customer journey mapping, JSOC predicts trouble points and enhances customer experiences. With real-time data and sentiment analysis, TIAA’s customer service reps are empowered to help customers make informed financial decisions swiftly and efficiently. We’re thrilled to announce that TIAA has earned a 2024 CIO Award for their leadership and innovation in IT! 🎉 Join us in celebrating TIAA’s groundbreaking solution at the CIO100 Symposium & Awards, happening August 5-7 in Colorado Springs, CO. Register Today ➡️ https://ow.ly/COTH50SHeKG Learn more about TIAA's innovative approach here: https://ow.ly/4Bxu50SHeNs #CustomerJourney #AI #MachineLearning #FinancialPlanning #CIOAwards #CIO100 #ITleadership #CIOevents #GenAI #IDC
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Today, the Foundry team is getting a head start to the weekend. We hope they're enjoying a well-deserved global unplug day, and we'll be back at it on Monday, July 22. #UnplugDay #WeareFoundryCo
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In this week's Rapid-Fire edition of the OTR podcast with Rick Currier, where the questions are far from hard-hitting but still quite punchy, we're going to look back at Episode 15 featuring Dean Wooten, Senior Manager, Global Partner Demand at Pure Storage, and as Dean likes to say 'Keep on Trucking.' 🎉 Check out how Dean handled the hot seat in record time and enjoy a few laughs with us! 😂🔥 Click the link below for the full OTR Episode with Dean: https://ow.ly/NjS050SEGCQ #partnermarketing #content #contentmarketing #storytelling #CRM #rapidfire #OTRPodcast #OTR #b2b #ContentMarketing #CIO #b2bMarketing #techmarketing
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🚀 More exciting insights from the 2024 Role and Influence Study! 🚀 Our latest research dives deep into the evolving role of IT decision-makers and their growing influence in today’s corporate landscape. As technology continues to play a critical role in business, understanding the complexities of the tech purchase process is more important than ever. Did you know that 94% of ITDMs report needing additional resources or assistance from vendors? Plus, 65% work with vendors to develop the business case for their technology investments. 🌐 Curious to learn more? Dive into the full study to uncover more insights and download the white paper today: https://ow.ly/e7q050SEBVj #ITDM #TechBuying #B2BMarketing #VendorSupport #RoleAndInfluenceStudy
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We're thrilled to announce the winners of the 2024 CIO Awards Canada.🏅 Now in its third year, this prestigious awards program celebrates the most innovative technology projects and teams across Canada. The awards highlight those who create competitive advantages, optimize business processes, drive growth, or enhance customer relationships through technology. Join us in celebrating this year's winners and finalists, whose inspiring projects showcase the remarkable talent and innovation within Canada's workforce. Click the link to see the full list of winners: https://ow.ly/FHew50SChGg #CIO #CIOCanada #CIOawardsCanada #b2b #b2bmarketing #IDC
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Who influences IT Purchases? This edition of the Research wrap-up newsletter explores the latest insights from 930 decision-makers in the Role and Influence study. This study reveals key players in the IT purchasing process and their sources at each stage, highlighting the growing challenge of reaching all influencers. Plus - a comprehensive road map backed up with 2024 stats to guide your efforts to engage a diverse buying committee. Read now!
More voices continue to be added to the buying team with an average of 28 influencers
Foundry on LinkedIn