FTP Agency | Food Truck Promotions

Fits & Flavor. 👟🍦 FTP partnered with HYPEBEAST and Converse to launch a trendy ice cream truck experience on the streets of NYC for National Ice Cream Day. The event promoted Converse's newest sneaker, the Run Star Trainer. The stylish ice cream truck offered ten delicious gelato flavors inspired by the new sneaker collection. Its exterior displayed branded newspaper boxes filled with magazines showcasing the newest Converse looks. Throughout the day, the pop-up truck made appearances at two iconic downtown NYC locations: Dime Square and Washington Square Park. A big shoutout to everyone who took part in making this event a huge success!

Imagine what’s “popsicle” with e-commerce personalization. 😊 💻 THE CLIENT: Bloomreach, the AI-powered SaaS platform, personalizes the e-commerce experience so businesses understand what customers really want! THE ASK: Create a buzz among the tech industry at CommerceNext's 2024 Growth Show. THE SOLUTION: A Bloomreach branded food cart parked right outside the conference – serving popsicles to beat the heat. Uncover the strategy behind this B2B experiential marketing stunt ⤵

Citrus Citroën 💛🕯️ FTP Agency | Food Truck Promotions partnered with NEST New York to bring their first-ever pop-up event to the streets of SoHo. Over two days, the Grapefruit Squeeze pop-up truck served complimentary grapefruit lemonade and mini Nest candles, delighting passersby with the brand's best-selling home fragrance. Our beautifully branded vintage truck, adorned with a large floral installation, displayed the Nest's juicy grapefruit collection, creating an eye-catching and immersive experience. Visitors could scan a QR code to sign up for SMS updates, and upon showing their confirmation text, they received their gifts. In total, we served 2,400 samples! The event also encouraged attendees to discover and shop more of the #NestNewYork collection across the street at Bloomingdale's. Thank you to everyone who joined us and made Soho smell so good!

Meet Katie Smith, our Client Relations Associate 🤩 Q: Describe your role in emojis: A: 👋🏼🤝😄💭💡🚛 Q: What are your top 3 projects that you have worked on? A: Simon & Schuster—Right after joining the company, I had the opportunity to attend my first event with FTP, Colleen Hoover's book launch event for 'It Starts With Us' at Rockefeller. As a fan of her work, it was really cool to see the flower shop experience recreated and to get to know my team members better. AMOREPACIFIC's Glow-On-The-Go Tour—I love my skincare routine and have always enjoyed using Laneige products. Getting to know and work with their team, familiarizing myself with more of their products, and being introduced to innisfree products was all so fun! It was also great traveling to different hot spots with the glass truck and watching people enjoy this unique pop-up experience. Fever-Tree USA—These projects have been so much fun to work on! I've had the opportunity to work with the fantastic Fever-Tree team at great locations, and I must say, their mixers are the best! Q: What is your favorite part about working at FTP Agency | Food Truck Promotions? A: It's always exciting to see which brands are reaching out to us because it keeps my role dynamic and engaging! As the first point of contact at FTP, I have the unique opportunity to help shape a brand's vision for each pop-up activation. I love listening to a brand's ideas and providing a creative perspective to help bring their vision to life. Collaborating with our team to see a project through from start to finish is both fun and rewarding. Q: Lastly, what is your favorite non-work activity? A: I love trying new things! Whether checking out a new restaurant, workout class, food, or activity, I love stepping outside my comfort zone and going on new adventures.

Slay All Day with Braids Your Way! 🥭🇯🇲✨ FTP Agency | Food Truck Promotions brought the vibrant spirit of Universal Beauty Products Inc.'s Jamaican Mango & Lime to the 2024 Essence Communications Inc. Festival in New Orleans! Our fully customized vintage Airstream, Bambi, featured a branded wrap, life-size props, an exterior sampling bar, and eye-catching signage. Over two days, we welcomed over 1,500 visitors who were treated to custom tote bags, refreshing popsicles, and product samples by simply scanning a QR code. It was a fantastic opportunity to connect with Jamaican Mango & Lime's dedicated consumers and spread the word about the #1 brand in Loc Care & Braid Maintenance. Thank you to everyone who joined us in celebrating and experiencing the essence of Jamaican Mango & Lime!

Diamonds Are Forever. 💎☕️ For the second year in a row, FTP brought James Allen's sparkle to the streets with an exciting brand activation. This time, we featured a mobile café with a pop-up cart, photo booth, and life-size props that truly turned heads. Our pop-up served free iced coffee while showcasing James Allen's stunning engagement ring collection in the cart's display case. The life-size engagement ring box was an absolute showstopper—everyone passing by couldn't resist snapping a photo! R2Net Inc - JamesAllen.com, the e-commerce jewelry brand known for specializing in lab-grown diamonds, made a sparkling impression once again. Thank you to everyone who stopped by to experience #JamesAllenRings!

Strawberry Scoops & Rosy Cheeks. 🍓🍦💕 FTP teamed up with Cosmic Bliss to bring Hailey Bieber's Strawberry Glaze ice cream to Rhode's pocket-sized pop-up, making this summer even sweeter! Our team meticulously designed the truck wrap to mirror the iconic pink ice cream pint, resulting in a resounding success. While fans lined up for the pop-up, they could cool off and indulge in the delicious ice cream. Over two days, our street team dished out 3,000 servings of Hailey's viral flavor. Huge thanks to everyone who visited the ice cream truck and to HumanCo for this fabulous collaboration!

Caffeine Tech Innovation = A Perfect Pairing. ☕️💻  FTP partnered with Chronosphere, the observability platform, to increase brand awareness through a mobile cafe stationed outside of the Javits Center during the #DASH conference. Our pop-up cart served iced coffee, giving attendees an opportunity to recharge and discover all about Chronosphere's advanced technology. It was a great way to engage with conference-goers and showcase how Chronosphere is revolutionizing the observability landscape!

Makeup Melting? No Sweat, Milk Makeup's Got You. 💦 THE CLIENT: Milk Makeup champions self-expression and community. Born in NYC, they offer clean, vegan, and cruelty-free beauty products that are easy to use and packed with powerful formulas. 💚 THE ASK: Milk Makeup wanted to help New Yorkers beat the summer heat with their iconic Hydro Grip collection. 🩵 THE SOLUTION: Enter the Hydro Cart! Guests enjoyed Italian ice flavors inspired by the Hydro Grip line, travel-size sprays, and branded fans to 'get a grip’ on the summer heat. 🧊 Check out our latest #CaseStudy to see the impact of this hydrating pop-up⤵️

Cheers to golf, good company, and refreshing sips. 🏌♂️ 🍹 For the second year in a row, we brought the Fever-Tree USA USA truck to the Travelers Championship! Golf fans had the chance to experience the refreshing taste of Fever-Tree, with over 5,000 samples served throughout the tournament. Our pop-up bar was a popular spot where guests could taste Fever-Tree and purchase expertly crafted cocktails made right from the truck. Thank you to our partners at Fever-Tree for making this event a big success. Here's to many more exciting events together!