Fits & Flavor. 👟🍦 FTP partnered with HYPEBEAST and Converse to launch a trendy ice cream truck experience on the streets of NYC for National Ice Cream Day. The event promoted Converse's newest sneaker, the Run Star Trainer. The stylish ice cream truck offered ten delicious gelato flavors inspired by the new sneaker collection. Its exterior displayed branded newspaper boxes filled with magazines showcasing the newest Converse looks. Throughout the day, the pop-up truck made appearances at two iconic downtown NYC locations: Dime Square and Washington Square Park. A big shoutout to everyone who took part in making this event a huge success!
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