Fluency - Advertising Automation Platform

Our goal is to make digital advertising easier for the people managing complex campaigns or multiple accounts. That's why we're proud to be G2's #1 choice for relationship satisfaction—including a 98% score for both support and ease of doing business. See the full relationship index to see why the G2 community has ranked Fluency #1 across key categories for 5 quarters running! #G2 #automation #digitalmarketing https://lnkd.in/dj9cG8R9

Struggling with campaign errors? Five Mile Marketing an agency specializing in franchises and multi-location brands, couldn’t figure out how to reduce errors when deploying new creative content across hundreds of accounts and platforms. The processes behind their tailored customer strategies were time-consuming and prone to errors. The majority of these time-sinking tasks were optimal for automation: deploying new creative content across hundreds of accounts, multiple platforms, and many locations. With Fluency, the team achieved an 80% time savings in campaign setup and execution. They also reduced campaign errors by 99%! Read their full story to see how they did it: https://hubs.la/Q02Lywlp0

According to eMarketer, political campaigns are estimated to pump upwards of $12 billion into digital advertising channels this year—with over 50% of spend occurring in the 30 days leading up to Election Day. 💸💸 How can advertisers continue delivering cost-effective results for clients when the ad landscape has gone full-blown Mad Max? Bringing automation into your strategy enables you to optimize spend and performance continuously without requiring constant manual intervention. For example, automation can automatically reallocate budgets across channels, driving immediate improvements based on up-to-the-second performance data. Our latest blog post outlines three specific ways that automation can help ad teams go from merely enduring the election cycle to actively thriving within it. https://hubs.la/Q02Ltg_00

Marjorie Dehm, an Advertising Architect for Dealer.com, highlights how automation more than doubled her output while improving client service. Get a peek into her automation-driven role in this short video. https://lnkd.in/eV3Nx2f5

We're proud of our Vermont roots and the innovative community here in our home state. This year, we're ecstatic to join seven other Vermont-based companies on the Inc. 5000 list, including: Sticky Brand Quorum Widewail Strong Brand Social IXIS StaticWorx, Inc Congratulations to all the Vermont companies joining us on the Inc. 5000 list this year. Of the 6.1 million businesses eligible for this recognition, it's astonishing that seven of us achieved this milestone. We'll be toasting to entrepreneurial excellence in our community for a long time to come! Learn more about the 2024 Inc. 5000 list: https://hubs.la/Q02L1ng_0

There's no growth without partnership. So we are incredibly humbled to share that, for the second year in a row, Fluency has ranked in the top 1,000 of the prestigious Inc. 5000 list of fast-growing private companies in the US. We are honored to make this list alongside so many outstanding organizations. Our continued growth is a direct result of our clients' success. We're committed to building innovative digital advertising solutions that help our clients do their best work, every day. Read more about the Inc. 5000 and Fluency's ranking. #Inc5000 #WeMadeTheList https://hubs.la/Q02L50bV0

79% of people prefer ads tailored just for them. But finding the time and capacity to build customized messages for every account, campaign, or ad isn't possible in today's data-heavy landscape. Automation can uncover deeply hidden data insights that make every ad more effective, targeted, and relevant. For example, pulling in customer browsing history data into an automated ad creation workflow can drive higher engagement and conversions. And that's only the tip of the iceberg. Discover five additional data-driven tools (powered by automation) in this comprehensive article https://lnkd.in/e7_unsmx

Every day, ad strategists painstakingly bridge the gap between brand-level campaigns with regional and local content, creatives, and offers. 😵 But with the right automation tools, you can efficiently scale multi-location advertising campaigns that adhere to brand guidelines and compliance requirements while also resonating at the local level. 😌 Written by a longtime local advertising professional, this helpful article digs deep into how automation combats the four most time-consuming and challenging workstreams that multi-location advertisers face every day. https://lnkd.in/eT85TnvN #automation #digitalmarketing #multilocation #adautomation

Data proves that locally targeted ads perform better. But managing local campaigns is only getting harder— especially for large brands and their agencies. It doesn't have to be this way. Whether your goal is to scale custom campaigns, reduce labor-intensive tasks, or better align your global-local efforts, our latest article covers the best practices for ad automation at enterprise-level scale. Check it out and let us know what you think. https://hubs.la/Q02KsR3p0 #adautomation #digitalmarketing #automation

Location-based marketing is all about relevance...and speed. With automation and AI, you no longer need a Nike-size budget and team to deliver both. First, use AI to create relevant copy, creative, and campaigns that speak to localized audiences. Then, use automation to streamline campaign execution, act on real-time learnings, and improve customer engagement. See how top brands like Nike and Coca-Cola successfully activated localization strategies in the full article: https://hubs.la/Q02K2ZdG0