Fishman Public Relations

We've been so busy tooting the horns of our clients for their accolades and honors at the recent #ifa2024 convention, we almost forgot to recognize our own President, Debra Vilchis, for winning the Crystal Compass Award! The IFA Women's Franchise Committee gives the award annually to an individual who has made significant contributions to franchising through their leadership. In case you missed Debra's memorable "raw" and authentic post-award fireside chat with outgoing WFC chair Robin Gagnon, MBA, CFE, CBI, here are some of the highlights: 💡 Debra shared the amusing story of her first day at Fishman PR over 25 years ago, where she fought a raging cold sore, sinus infection & white-out blizzard to get to the office - then forgot to lock the single-use bathroom door and was caught literally pants down on day 1 by our CEO. 😮 Mortified, she fought the urge to turn around and go home, telling us she learned a key lesson: "Nothing good comes quick or easy ... sometimes you gotta tell yourself, "JUST PULL UP YOUR PANTS AND GET ON WITH IT!" 💡As a 1st grade Sunday School teacher on the side, the same moral compass Debra shares with her students to always tell the truth, to be kind, be humble and be loyal, also applies in the workplace. About kindness: "When you need to have a difficult conversation with an employee, pretend their mom is sitting next to them. How would their mom feel about the way you are talking to their child?" 💡 Humor plays an important role in the workplace. She says humor is "the great equalizer ... it cuts tension, it creates bonds." After winning class clown in high school, she reminds others to "Take your job seriously, but take yourself lightly." 💡 Debra said there was irony in winning the Crystal Compass, as she describes herself as "navigationally challenged." She said the award will always remind her of the people in her life (her parents, her team members and of course Sherri Fishman, CFE and Brad Fishman who gave her direction. "It will remind me of where I have been, how I got here, and what direction I need to go." 💡 Her final tip for every leader? "After a bad meeting, failed initiative or conversation gone wrong, don't ruminate or beat yourself up. Rather, figure out what went wrong and how to prevent it. Think ... PULL UP YOUR PANTS AND GET ON WITH IT!" Last year, our co-founder and co-CEO Sherri Fishman was honored with the prestigious Bonny LeVine Award. During this Women's History Month, all of us at Fishman Public Relations and Franchise Elevator PR are so incredibly proud of you both, and all of our female leaders! #PR #franchising #leadership #womanofimpact Sara Faiwell Julianne Stevenson Kelly Hammond (McNamara) Clare Spotts Marisa Beaumont

Today marks a truly special day at Fishman Public Relations and Franchise Elevator PR as we celebrate our President, Debra Vilchis, on 25 amazing years at the company! In honor of this milestone, we created a video tribute to celebrate our fearless leader. Join us in celebrating our extraordinary President, Debra, who has been the heartbeat of our success for an incredible 25 years. Her journey has been one of resilience, mentorship, and inspiring leadership that has impacted so many people throughout the years. Thank you, Debra, for all that you do. Cheers to many more years! https://lnkd.in/ga-vJCiB Sherri Fishman, CFE Brad Fishman Zack Fishman, CFE Sara Faiwell Kelly Hammond (McNamara) Julianne Stevenson Cody O'Hara Clare Spotts Alec Miszuk Marisa Beaumont David Robertson #workanniversary #celebration #publicrelations

Wishing all of you Happy Everything from all of us & Cheers to a great 2024! 🍾

Beyond grateful for our fabulous clients and hard-working talented FPR staff. #franchisefam #agencylife #franchising411

The teams at Fishman PR and Franchise Elevator PR wanted to share a look back at all the incredible things that happened in 2023, with a big thanks to all of our staff, clients, and colleagues in franchising who made this year so special. Cheers and joy to all this holiday season! Sherri Fishman, CFE Brad Fishman Zack Fishman, CFE Debra Vilchis Sara Faiwell Kelly Hammond (McNamara) Julianne Stevenson Clare Spotts Cody O'Hara Alec Miszuk Marisa Beaumont David Robertson #franchising #PublicRelations #ContentMarketing #FranchisePR #happyholidays

What's the mission of our 32-year-old franchise PR firm? Surprisingly, it's not simply to generate media coverage and create compelling content that helps our clients promote their franchise brands to customers and potential franchisees. At Fishman PR, our mission is "To increase the number of small business owners and the success of entrepreneurs throughout North America." That's why we are particularly proud our team's stellar work has been recognized by franchisors in Entrepreneur Media Magazine's Annual Franchise Supplier Rankings. For the sixth consecutive year -- since the inception of these rankings -- franchisors have ranked Fishman PR as the No. 1 PR firm in franchising! Thank you to the franchise industry for this huge honor, and for supporting our mission of keeping entrepreneurism alive through the franchise model. #Franchising #Entrepreneur #PublicRelations #ContentMarketing See the full ranking here: https://lnkd.in/e9_Txd8Q

Let's travel back in time. Close your eyes and imagine it's exactly 32 years ago today -- the date is July 18, 1991. • The song Unbelievable by EMF is at the top of the U.S. singles charts. George W. Bush Sr. is the President of the United States, and the movie Naked Gun 2 1/2 is at the top of the box office. • Texting is not a thing yet. Instead, people are using landline phones and pagers. In fact, most people have never heard of the Internet! • In fashion, colored tights, denim overalls, leotards, flannel shirts and shoulder pads are all fashionable at the moment. • On TV, people are watching popular shows such as "Sherlock Holmes," "The Cosby Show," and "Married... with Children." • Popular toys at the moment include My Little Pony (figures), Teenage Mutant Hero Turtles figures, Yo-yo, and G.I. Joe (figures). • The airwaves are being dominated by artists such as Bryan Adams, Michael Jackson, Roxette, R.E.M., Color Me Badd and Paula Abdul. • The films "Terminator 2: Judgment Day" and "Boyz n the Hood" are playing in movie theaters. And meanwhile, on this very day, a 29-year-old PR professional named Sherri Fishman, CFE decided to take a brave leap of faith and start her own PR firm, "Sherri Fishman Public Relations." (See the official document of incorporation from the state of Illinois pictured here.) The next year, her husband Brad Fishman joined in the venture and while the name "Sherri" was dropped from the official company name, her role remained pivotal as the entrepreneurial power couple eventually grew Fishman Public Relations to the No. 1 PR firm in franchising (According to Entrepreneur Magazine for the past five years in a row!). They later launched Franchise Elevator PR for emerging franchise brands and have given back to the world of franchising in more ways than one can count. OPEN YOUR EYES AND COME BACK TO July 18, 2023 as we celebrate the 32nd ANNIVERSARY of FISHMAN PUBLIC RELATIONS! We will appropriately mark the day by continuing to embrace the work ethic of the tireless founders and the uphold the agency's core values, on behalf of our clients and the entire franchise industry.