🇪🇸 ¡Viva España, victoriosos en el EURO 2024! Kudos to England, who fought well, exemplifying remarkable determination and skill. Great competition between two Firefly markets energized the streets of Madrid and New York City, bringing the final game to life.
🌍 This year, Firefly transformed how fans experienced the final game, with our innovative digital tops delivering live updates as the excitement unfolded.
⚽ This unique setup allowed fans to connect with the action while on the move, creating a dynamic celebration of football, technology and community in two of the world's major cities. Firefly continues to redefine out-of-home advertising, connecting fans with every critical moment in the heart of iconic urban settings.
#Firefly #EURO2024 #Innovation #OOH #DOOH