Fire&Spark is hosting Google's AI Overviews: Rewriting the Inbound Marketing Playbook. Make sure to attend it on August 7.
Google's AI overviews could strangle top of funnel traffic. The inbound marketing playbook is in decline. Gartner predicts that brands could lose 50% of their organic and social media traffic as Google shifts to generative AI. Google’s AI overviews are just beginning to roll out. But this disruption also brings opportunity. Forward-looking brands will adapt quickly, benefiting from a generative AI land grab that will reshape markets. Brands must shift their focus to new organic strategies, owned channels, and influencer marketing. 👉 Join us for our August Webinar: Dale will reveal his playbook for AI overview visibility so you don’t fall behind your competitors in the AI-driven search results. Register here: https://lnkd.in/e_-FCAZX Learn about: ✅Identify which SEO tactics work for AI overviews (and which to ditch) ✅Maintain organic visibility in AI-driven search results ✅Rethink content strategy for visibility in AI overviews ✅Prevent traffic loss from zero-click searches ✅Track new metrics for generative AI search results Register here: https://lnkd.in/e_-FCAZX
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