FERMÀT

We’re thrilled to have made a cameo in Alpaca VC's latest field study "Personalization in E-Commerce – The Next Frontier of Digital Retail!" ⭐️ This article spills the tea on how brands can tailor experiences like a pro! Check out the study to see how platforms like ours are at the forefront of this personalization revolution. Trust us; it’s a read you don’t want to miss—unless you enjoy being left behind in the e-commerce dust! Dive in here: https://lnkd.in/eR8DPctq

🚨 It's almost time for DTCX Retain 2024! Mark your calendars for October 10 at VALENTINE DTLA! Gear up for invaluable insights from industry leaders like Dr. Squatch, GLAMNETIC, TUSHY: For People Who Poop, and Mid-Day Squares as they reveal their winning strategies for dominating BFCM 2024. Plus, catch our CMO, Rabah Rahil, on stage sharing his expert take on driving growth through eCommerce innovation. Join over 250 DTC founders and connect with top eCommerce pros for a full day of learning, networking, and inspiration. And don't forget, we're kicking things off with a Welcome Party on October 9! 🎉 👉 Register now: https://lnkd.in/eAdqXweR

🚨 NEW FERMÀT Friday is here! "Creating a new variant has been so easy, it almost feels like creating an ad." That's just one of the ways FERMÀT is making the process simpler and faster for brands! This week, David Trau and Alex McEachern🌪️ dive deep into the biggest barriers that DTC brands face when building out their entire funnel — and how FERMÀT is breaking down each one. Catch the full episode on YouTube: https://bit.ly/3zOrl3d

You know you can’t resist the Geometry of Growth newsletter from Alexa Kilroy 💌—and this week’s edition is packed with even more DTC goodness! Ready to uncover the hottest brands and tools shaking up the game? 🛍️ Store of the Week: Lumin Skincare Lumin’s men's skincare flow is a masterclass in blending direct response principles with sleek branding. From dynamic CTAs like "Try Our Skincare for Free" to their UGC "See How Real Guys are Using Lumin," they’re doing it right. Also, big fan of the embedded reviews with detailed customer insights. Thinking this is one of my go-to spots for holiday gifting this year! Check out Lumin here: https://bit.ly/3BxKneC 📦 Product of the Week: Wims! Pocket Tonic Perfect for those opting for a "sober October," Wims' cannabis-based drink mixers offer CBD THC in convenient sachets. With flavors like ginger lime, it’s a “social mixer upper” without the buzz. Haven’t tried it yet, but it’s on my list. Get your pocket tonic here: https://bit.ly/4eu9ygR 👀 Content of the Week: Val Geisler’s Quiz Funnel BFCM Tip Quiz funnels are having a moment, and Val Geisler's latest LinkedIn post offers a killer strategy for using quiz data in holiday campaigns. Want to level up your BFCM efforts? Check out her tip here: https://bit.ly/3TWP6wG 🎧 Listen of the Week: The Future Zuckerberg is Building Meta's CEO sits down with Cleo Abram to discuss AR, VR, and how generative AI will change social media. Fascinating listen—catch Zuckerberg's vision for the future here: https://bit.ly/3Y7YKz4 🧰 Tool of the Week: eko For brands looking to add dynamic, 3D visuals to their PDPs, Eko’s robotic camera tech is a game-changer. They’ll be at Shoptalk Chicago, and I can’t wait to learn more. Explore Eko here: https://bit.ly/4esR0xj 🛒 FERMÀT Funnel of the Week: dbrand’s Phone-Specific Funnels dBrand has mastered the art of tailoring the shopping experience by creating product funnels specific to each phone model. When a customer clicks on an ad for a Samsung Galaxy accessory, they’re guided into a Galaxy-focused funnel. This seamless transition from ad click to targeted product landing page creates a cohesive journey that boosts conversion rates by matching customer intent. What sets dBrand apart is their use of simplified product selectors within these funnels. Shoppers can easily browse and choose variants, streamlining the decision-making process. Even better, with FERMÀT’s tools, brands can group similar products without complex Shopify configurations, making merchandising easy and efficient. Check out our tools: https://bit.ly/3ZSxshw Ready to make complex merchandising easy-breezy? Book a demo here:https://bit.ly/3zTygrJ

FERMÀT Elevar are teaming up to redefine how you connect with customers and boost conversions. 🤝🏼 Power your e-commerce strategy with data-driven precision! By integrating Elevar’s advanced server-side tracking and enriched session data, we ensure that your ads, emails, and FERMÀT landing page, pdp, and custom cart are perfectly aligned. The result? Personalized post-click experiences that engage your audience and drive higher conversions. 🔥 With Elevar’s 1st party data, merchants can hit the right customers with the right message, boosting ad performance and making every click count. Take your tracking to the next level with 50% off Elevar’s Expert Install when you subscribe before Dec 31, 2024 https://lnkd.in/dBNGsrzH

🚨 Only 4 days to go! Don’t miss out on the webinar that will turbocharge your CVR. Join Rishabh Jain, Rabah Rahil from FERMÀT, and Erica Thompson from soona for a game-changing session on October 7th at 6 PM EST. Learn how to take your shoppable content from zero to hero and transform your eCommerce strategy. Save your spot now! https://lnkd.in/exeVwtab

Here’s the best explanation of FERMÀT ever. Yes, this is an ad read. No, I didn’t write it — which is probably why it’s the best. In fact, I tried to get Andrew Faris to take my money for years. Finally! https://lnkd.in/gXtrGSXn —— Many of the 3,500 ads that my team produced that I’m referencing in this episode are sending traffic to landing pages that were developed with my friends at FERMÀT. FERMÀT is more than landing pages. It’s full funnels customized to every ad account. Their whole idea is to create funnels — landing-page experiences, post-click experiences — with the same speed and with the same ability to create variations and testing that you would for your ads. The same idea that I’m talking about in this episode. Being able to create a huge amount of volume, test a lot of different stuff really fast, really effectively. And to do that via a mix of best in class landing page funnel software. I mean, it’s really, really cool. Insane. The fastest-loading landing pages I’ve ever seen in my life, bar none. It’s not even close. A mix of prebuilt templates, prebuilt testing ideas from their team, built-in split testing, and analytics at the level of every single page, the ability to keep one link and then change out split tests all the time so you don’t have to go change your Meta ads links all the time. It’s simply the most robustly built landing page, funnel software I’ve ever seen. And it actually goes to custom PDPs for different landers that you run. You can run custom carts off the back of them. There’s like incredible amounts of possibilities here to create really tight funnels for your ads. The reason that I took FERMÀT as a sponsor is because one of my clients, in particular, started seeing huge success. We really have gotten to a point where we’ve at least doubled our ad spend once we added FERMÀT and started working with them to build really tight funnels. So I’m a huge fan of it. And on top of the software, there’s an agency service that goes with it so that you actually get not just the software itself, but real expertise around what is working across other brands in your category, etc. And they can bring that expertise and also the power to build out those landers really fast. So it’s not just really cool software that then weighs down your team because you have to spend all your time in software building stuff out. They’ll do the building for you as part of the service. At first, to be honest, I was a little skeptical of that. I wondered if that would really be worth it or if that was just a way to sell more. Now I am extremely thankful for it and think it is the way to build landers at scale in your business. So if landing pages are a big part of your business, you should be working with FERMÀT. Get started with them, get on a call, see if it’s the right setup for you. It is my by far number one recommendation at this point for any landing page based strategies. https://lnkd.in/gXtrGSXn

The BFCM rush is real! 🚀 We’ve partnered with Alia to bring you the Navigating BFCM 2024 Playbook—featuring exclusive insights from top brands like PrettyDamnQuick, AfterSell by Rokt, KnoCommerce, Simple Bundles (FreshCommerce), Social Snowball ☃️, Rivo, Sharma Brands, Tequila Sunrise™, and Loox. 🔥 This eBook is your go-to guide for expert strategies to optimize the customer journey, boost conversions, and win big this BFCM. Ready to crush Q4? 💪 🔗 Grab your free copy now: https://lnkd.in/embkvXtW

Did you catch our latest episode of FERMAT Fridays? 🎙️ This is a must-watch for anyone experimenting with acquisition bundles or kits! We dive deep into how our new Bundle Builder feature addresses key pain points, making it easier than ever to experiment with and optimize your customer acquisition strategies. Don't miss out on these valuable insights! Watch the episode here: https://lnkd.in/e_BVnuhb

Calling all DTC movers and shakers! FERMÀT is thrilled to be sponsoring and speaking at DTCX Retain 2024 on October 10th in the heart of LA. 🌴 Why you need to be there: •Learn from leading brands like TUSHY: For People Who Poop, JAXXON, Dr. Squatch, and Mid-Day Squares about how to crush BFCM 2024. •Get hands-on with interactive workshops and immersive activations, all designed to give you actionable takeaways to power up your strategy. •Network with founders, tech providers, and agencies—all in one place! Catch our CMO, Rabah Rahil, live on stage sharing how to scale DTC success. This is the event to level up your business. 🎉 Plus, don't miss the epic Welcome Party on October 9th! Sign up today! https://lnkd.in/eAdqXweR