FERMÀT

Everyone reading this is the best at something. Mathematically you’re 1 in 10 billion. You deserve to know what that is. Having a clear view of what you’re best in the world at, dictates how you should be deploying your energy, both professionally and personally. Here’s how it works: Take 3 disparate skills you possess. → Skill 1: What are you a 1/10,000 player in?  → Skill 2 & 3: What are you a 1/1,000 player in? The equation: Skill 1 (1/10000) x Skill 2 (1/1000) x Skill 3 (1/1000) = 1/10B Disclaimer: I know there aren’t 10B people in the world. But for the sake of the math, it makes it easier. It’s important to think about skills that don’t have a ton of overlap or are overly generic. For example: Let’s say you studied film. You’re a 1 in a 1,000 film buff. You’re also an exceptional media buyer. 1 in 10,000. And you’re a strong copywriter. 1 in 1,000. These are unique skill sets for 1 person to offer, and having high competency across all 3 mathematically makes you a 1 in 10 billion human. How can you use that to progress your career? In this example, you should probably be the person who leads video ads for your org. You’re able to incorporate high elements of videography with great copy that others can’t. Push in that direction. I get into more examples in the video below. I would love to see what you come up with in the comments…Share what you’re amazing at. P.S. I’m doing a live Whiteboard Wednesday at 12:00 pm PT today on LinkedIn.

Want a FERMÀT funnel? MacCoy Merkley said he did for Portland Leather. So, here’s three different types we came up with ↓ 1️⃣ Hero Product & Collections 2️⃣ Shoppable (Native) Video 3️⃣ Advertorial: “Reasons Why” Plus, a bonus! Let’s break ‘em down … 1️⃣ Hero Product & Collections Lander majors on the ad’s product; color, style, and CTA are all featured above the fold Sticky “Add to Cart” remains visible throughout the page similar to a traditional PDP Three copy sections have been expanded by default: Description, Leather & Sizing Two custom collections allow shoppers to pick Medium vs. Mini browse best sellers Countdown timer used to emphasize urgency during the summer sale from the ad 2️⃣ Shoppable (Native) Video Socially-native ad creative continues to play full screen within the shop Header, featured product, and banner all match the ad’s offer: 25% off summer sale Buy box presents minimalist description with color style selector, then add to cart Two custom collections allow shoppers to pick Medium vs. Mini browse best sellers Countdown timer used to emphasize urgency during the summer sale from the ad 3️⃣ Advertorial: “Reasons Why” As an experiment, this advertorial opens with the same video as the ad itself Headline content reflects the creative — “5 Reasons Why I’m Obsessed With” Two buy boxes allow shoppers to select their color style and add directly to cart UGC photos from social media as well as reviews appear throughout the landing page Countdown timer used to emphasize urgency during the summer sale from the ad 🤑 BONUS: Bundle Popup Cart Add to cart triggers a custom upsell modal (popup) based on the hero product All three items in the bundle — pouch, tassel, and wallet — match the tote’s color Summer sale’s 25% off has been automatically applied to each item & the total The bundle also appears in the cart either when added via the popup … or as an upsell Additional recommendations (complimentary products) merchandise the cart ——— FERMÀT lets you create funnels the same way you create ads: - Landing pages - Embedded PDPs - Custom carts Want your own? Drop me a comment, DM me an ad, or smash the link in comments ↓

Whiteboard Wednesday is coming to you LIVE tomorrow 👇

Ecommerce performance marketers - are you RSVP'd for this?! 👀 I'm stoked to share that I'll be speaking at the DTCx Virtual Media Buyer's Summit on Thursday, July 25. In my session, I'll be sharing FERMÀT's tried-and-tested strategies for boosting CVR & AOV with personalized buyer journeys. We'll walk through actual top-performing funnels from brands like U Beauty, Dose, and mindbodygreen, so you can start implementing their winning tactics ASAP. The summit is stacked with industry experts like Olly Hudson, Justin Buckley, Kellet Atkinson & more - covering everything from efficiently scaling Youtube spend to mastering TikTok Shops for BFCM. RSVP here so you don't miss this heat! 🔥https://lnkd.in/ekS9XXzF

Struggling to close deals with big brands? I’ve uncovered a playbook that turns your existing customers into your best salespeople. This simple 3-step strategy has been crushing for us at FERMÀT, and it can work for you too—assuming your product rocks 👇 When trying to land larger brands, you need social proof to support your case and close those deals. Specifically, get your biggest prospects to talk to your biggest customers. Here’s the playbook: → Host an event. Something actually interesting/fun.  → Invite 2 customers, and 8 prospects (or something along that ratio). → Get them talking to each other, and then just hang out and do nothing. Don’t force anything. Over the course of those conversations, which will largely be about more general business stuff, someone is going to eventually ask “Do you work with X?” One of your customers will answer “Yes” and go into what the outcomes of working with you have been. It’s that simple. You need to orchestrate situations where your top customers—names that other people will know—are surrounded by your top prospects. Just keep doing that, over and over and over again. That’s the single most effective playbook to engineer a referral. It’s been working for FERMÀT, and if you’ve got a great product it should work for you as well. I'm curious - when it comes to company-sponsored events—what's one event that really stood out to you, whether because of the relationships you built or the event itself?

$10,000 is burning a hole in my pocket. It could be yours ... here's how to get PAID 👇 Today is the first day of Foreplay’s ‘Unverified Ad Awards’ contest. TLDR: Make an ad for your favorite brand to win a $10,000 cash prize. But that’s not all … If you’re a creator, designer, video editor, or agency, THIS IS FOR YOU! I want to see boundless creativity from you, our community. No guidelines, no restrictions, no entry fee - GO WILD! So here’s how it’s going to play out 👇 1) Pick your favorite Brand or Product. 2) Research and ideate using Foreplay.co 3) Create a video or image ad and submit it to the contest (multiple entries are allowed) 👑 Our community will be choosing finalists, and our panel of rockstar judges;  Nick Shackelford Barry Hott Dara Denney Mirella Crespi Connor MacDonald Rabah Rahil Will choose who is taking home the cheddar live! 🧀 💰 6 Cash Prizes are up for grabs;  🏆 All Around Best Ad ($10,000) 🏆 Best UGC Ad ($1,000 from UGC Pro) 🏆 Best Hook ($1,000 from @konstantkreative) 🏆 Best Single Image ($1,000) 🏆 Best AI Ad ($1,000 from Arcads AI) 🏆 Best Behind the Scenes ($2,500) 📅 You have until August 15th 11:59pm EST to submit your ad 💬 Comment on this post, which brands contestants should create for! Register for the contest today and get those creative juices flowwwwing 👉 foreplay(dot)co/contest

Want to see a little bit of the magic of Fermat live with our customers? This is just the tip of the iceberg - our customers deploy consumer flows that are effectively impossible without technology like Fermat So excited to continue to share more as we build.

Paid acquisition costs are increasing … So we’ve partnered with 14 ecommerce experts to create the ultimate playbook to help you lower your CAC by diversifying your acquisition channels. Learn how brands are going beyond traditional paid advertising in our new eBook, Beyond Paid Ads. Ready to take control of your CAC? 🔗 Grab your free copy: https://lnkd.in/eT2wgXGf And huge shoutout to our partners FERMÀT PostPilot KnoCommerce Sharma Brands Alia Triple Whale Brij CreatorCommerce ZeroTo1 🚀 Kendall Dickieson Insense | TikTok & Meta Partner OneText upGrowth Commerce