In a world saturated with digital noise, consumers crave authentic connections. From leveraging storytelling to champion social impact to navigating the various touchpoints of our evolving digital landscape, humanizing your brand and demonstrating meaning is more essential than ever. Join us in the #EqualityLounge at #AWNewYork24 to hear CMO leaders explain how to tell stories that resonate beyond the noise. • Jason Schulweis, Chief Commercial Officer, The Female Quotient • Soyoung Kang, Chief Marketing & Innovation Officer, eos Products • Jeanniey Walden, CMO, Rite Aid, Thrifty Executive Leader and TV Show Host, LiftOff • Sarah Larsen, Chief Marketing Officer, Samsung Home Entertainment • Vanessa Wallace, Chief Marketing Officer, Savage X Fenty • Rajoielle “Raj” Register Chief Marketing Officer, NA, Stellantis
The Female Quotient
Advertising Services
Los Angeles, California 615,601 followers
We’re in the business of equality® Changing the equation, closing the gender gap
About us
The Female Quotient (The FQ) is a woman-owned business working with companies and conscious leaders to curate experiences, thought leadership, and solutions designed to achieve gender equality in the workplace and beyond. The FQ’s end-to-end equality platform includes co-branded research, content campaigns, and partnership opportunities at its signature Equality Lounges®. Visibility is further driven through The FQ’s robust social, media, and editorial channels. The FQ approach is intersectional, inspirational, and inclusive, working with leaders and rising stars in every industry and around the world. For more information to close the gender gap, visit The Female Quotient on LinkedIn and Instagram.
- Website
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http://www.thefemalequotient.com
External link for The Female Quotient
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2015
Locations
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Primary
Los Angeles, California 90066, US
Employees at The Female Quotient
Updates
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In an era where Generative AI is reshaping industries, women are sitting in the driver's seat pushing creative solutions and ethical innovation. This panel discussion spotlights the unique strengths women bring to the AI revolution. Join us in the #EqualityLounge at #AWNewYork24 as we explore the power of collaborative innovation and how women are bridging the technical-creative divide for a more ethical and inclusive future. • Laura A., Head of Creative at Hearst Magazines • ANNDREA MOORE, Head, Product Marketing, Automation, eCommerce & Growth Verticals, Meta • Alicia L. Criner, Vice President, Global Head, Digital and Media, Galderma • Caroline Giegerich, Marketing Innovation Consultant, Daily Marauder
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Glamour’s Woman of the Year Simone Ashley accepted the award and sent a powerful message—one that we’ll all be listening to on repeat. You do belong. You can do it. You are worthy.
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The media landscape has undergone a seismic shift. To stay relevant, brands need more than just messaging—they need authentic, relatable partners that resonate with real audiences. Enter the power of influencer collaborations, where creators have become the new media channels, shaping opinions and building communities. Watch live from the #EqualityLounge at #AWNewYork24 as leaders dive into the future of brand storytelling, content creation, and influencer marketing. We'll unpack how to craft genuine connections, leverage creator partnerships, and build experiences that break through the noise. In a world where relationships and authenticity matter most, learn how to show up in the moments that count. • Nicole Dye-Anderson, Senior Vice President, Head, Media Relations, Experiential and Influencer Strategy, Cards and Merchant Services business, Wells Fargo (Moderator) • Meredith Marks, Owner, Meredith Marks LLC • Kristina Rodulfo, Beauty Expert, Content Creator, Journalist • Trell Thomas, CEO and Influencer, Black Excellence Brunch
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From navigating constant disruption, fostering groundbreaking creativity, anticipating emerging trends, and cultivating top talent — women leaders are spearheading advertising's transformation in an era of unprecedented change. Tune in from the #EqualityLounge at #AWNewYork24 as the executives redefining the industry landscape share their strategies for leadership, keeping pace with innovation, and predictions for the evolution of brand-consumer relationships in the dynamic world of advertising. • Avery Akkineni, Chief Marketing Officer, VaynerX • Marni Rosen Schapiro, Global Head, Advertising, Block • Karen Kovacs, President, Advertising and Partnerships, NBCUniversal • Jessica Shapiro, Chief Marketing Officer, LiveRamp • Hayley Romer, Chief Growth Officer, Art Basel • Mrinalini Nair, Head, Ads Global Partner Strategy, Uber Advertising
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In the rapidly evolving landscape of marketing, Artificial Intelligence (AI) has emerged as a transformative force, reshaping strategies and redefining possibilities. However, the true power of AI lies not in replacing human creativity, but in its potential to augment and elevate it. Join us in the #EqualityLounge at #AWNewYork24 as prominent leaders share how they're harnessing the power of AI in their marketing strategies while shaping its development with equity and inclusion in mind. • joanne bradford, Advisor, The Female Quotient • Gabriela Maestre, VP, Global Creative Solutions, Nexxen • Jamie Lemle, Chief Marketing Officer, XR Extreme Reach • Allison Robl Stransky, Chief Marketing Officer, Samsung Electronics America
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The Female Quotient’s research with Suzy explores how Simone Biles’ story around her mental health affects other women—and what we discovered is incredible. In being vulnerable and sharing her struggles with mental health, the decorated Olympic gymnast has inspired over 60% of women in the U.S. to also take action in bettering their mental health. Simone took a break from competing to pay attention to her mental health, and as we all witnessed during the Paris Olympics, she returned stronger than ever. Proof that your unique story can inspire and help the next person–whether you have the global platform to tell it or not. Read more from our report: https://lnkd.in/gKtg-ypQ
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In today's always-on corporate culture, time has become our most precious commodity. Meetings, emails, and endless to-do lists can quickly consume our days, leaving little room for strategic thinking, creativity, or personal pursuits. However, the most successful leaders have learned to embrace the power of "no" – a simple yet profound word that can help reclaim control over our time and focus on what truly matters. Watch live from the #EqualityLounge at #AWNewYork24 to hear from top Agency industry leaders on how they are mastering the art of prioritization to maximize efficiency, lead effectively and establish boundaries to prioritize what matters most. • Courtney Howell, Head, Agency Development, Samsung Ads • Cara Lewis, Chief Investment & Activation Officer, dentsu • Katie Klein, Chief Investment Officer, PHD • Molly Finnerty, Chief Investment Officer, Zenith • Aruna Natarajan, Chief Client Officer, EssenceMediacom
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In today's conscious consumer landscape, trust and authenticity are paramount. These qualities boil down to brand identity and understanding your customers. Tune in from the #EqualityLounge at #AWNewYork24 to hear brand leaders discuss fostering customer loyalty and how to build a reputation of reliability while infusing equity and inclusion into internal and external business initiatives. • Jason Schulweis, Chief Commercial Officer, The Female Quotient • Sharon Silverstein, VP, North America Sales, Snap Inc. • Jessica Padula, Vice President, Marketing & Head, Sustainability, Nestlé Nespresso SA • Soumya Donkada, General Manager, Respawn by Razer (a Mars Company) • Olga Suvorova, Chief Marketing Officer, Mobile Experience, Samsung Electronics America
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Representation is a crucial element for brands in the advertising industry, but how are we measuring it? How are we making sure we all have the same benchmarks for evaluating creative? Join us in the #EqualityLounge at #AWNewYork24 as we unveil a new industry metric for measuring inclusivity in advertising and explore how this new, and evolved solution, offers brands the data-driven metrics needed to understand, measure, and enhance their representation efforts. • Shelley Zalis, CEO, The Female Quotient • Jo Kinsella, Global President & Chief Operating Officer, XR Extreme Reach
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