Feathr

In this week's #GoodMarketingBrief, Nhu talks about why those conversion rates may be low. Halfway through the year, and it’s already had its share of both excitement and turbulence. Just reflect on the past week alone: A routine software update caused a major global Microsoft outage last week, the Olympics are kicking off later this week, and the upcoming election has already taken a big, unexpected turn. Despite all this noise, fundraisers and marketers still have milestones to hit. That means zeroing in on the conversion rate and (if it’s lower than usual) understanding the variables affecting it. Join us in this week’s brief to explore how message clarity can improve engagement and conversion: https://lnkd.in/g56S2dsy

📣 Who's at the Virtuous 2024 User Summit? 📣 We're excited to be hosting not one but TWO roundtables on Wednesday, as well as a breakout session on Thursday! Kimberly Bottom will be leading the discussion around the Strategies for Reaching Millenials and Gen Z while Hannah Hoffman will be covering how to Learn from Success: Innovative Fundraising Campaigns. You'll also want to catch Fundraising Metrics Success: How to Track and Measure Your Campaigns with Kimberly on Thursday! She'll cover how to establish achievable objectives, pinpoint crucial performance metrics, and leverage data to enhance your fundraising.

Hey Feathr users, we've got a customer-exclusive webinar just for you! 🪶 Join us Thursday, July 25, to learn how to set up strategic goal groups, track conversions that matter, and leverage advanced data to get more out of your Feathr campaigns. RSVP today: https://lnkd.in/gti2jkjw

With nearly 25,000 members, the Society of American Military Engineers knew that to better engage with their current members — as well as expand their base — required new methods for segmentation and strategic communication. And that's where Feathr came in. By implementing highly targeted ad campaigns, SAME brought in 235 conversions compared to 120 the previous year. With an ad spend of $4,700, they brought in over $143k in revenue. 🙌 👉 Read their success story today: https://lnkd.in/gx-AAftb #membershipmarketing #associationmarketing #digitalmarketing #nonprofits #associations #eventmarketing #MarketingIsGood

With millennials and Gen Z making up a significant portion of the US population, they are increasingly becoming a key demographic to target, particularly during the end-of-year season. If you’re looking for ways to elevate your engagement strategy for younger donors, join us on Wednesday, July 24, at 2 P.M. EDT. We'll share examples of marketing campaigns that not only drive donations but also foster long-term loyalty and advocacy among younger supporters. RSVP today: https://lnkd.in/gGkQuWYn #FeathrLive #webinar #youngerdonors #nonprofitmarketing

The American Association of Endodontists (AAE) earned $649k in ticket sales and $171k in membership dues using Feathr's digital marketing platform. 💪 👉 Explore their success story to learn more: https://lnkd.in/ggxYiG7s #membershipmarketing #multichannelmarketing #nonprofits #associations #nonprofitdigitalmarketing #MarketingIsGood

In this week's #GoodMarketingBrief, Nhu talks how to plan a successful EOY campaign and digs a little deeper into marketing pathways. We call them “pathways” versus “channels” because the goal is to engage supporters and involve them in your mission in more meaningful ways. One of the most critical tasks during the campaign planning phase is selecting the pathways that will serve as entry points to your campaign. This is when you'll want to collaborate with your team to ensure these decisions align with your brand, resonate with your audience, and match your available resources. In this week’s brief, we’re exploring a few marketing pathways to consider and tips for creating integrated experiences: https://lnkd.in/gjuHckr5

In this week's #GoodMarketingBrief, Nhu talks tips for attracting new segments. Unless you have signature events like walks or rides planned, summer can be a slow season for fundraising. With donors and staff preoccupied with vacations and kids home from school, maintaining engagement can feel a bit tricky. However, it's an ideal time to develop, refine, and test your fundraising and marketing strategies, ensuring you have everything in place for the busy fall giving season. As with any forward-thinking nonprofit, audience growth should always be on the horizon. This week, we’re sharing resources to help you attract new segments and drive engagement: https://lnkd.in/gXY5djFg

Now is the time to build your plan for Giving Tuesday 🎁 The holiday season will be here before we know it, and it's important to have a solid strategy in place to maximize your impact and drive donations. Join our upcoming #FeathrLive webinar where we'll explore some of the challenges around Giving Tuesday and share a starting point for your efforts this year, including real campaign plans, email templates, and ad creatives that drove amazing results for other nonprofits. RSVP now to hit the ground running with a Giving Tuesday plan that's guaranteed to drive results come November: https://lnkd.in/gDjqQBnz #GivingTuesday #NonprofitMarketing #Webinar #GivingTuesdayPrep #DonorEngagement

Trust and authenticity are key to connecting with younger donors. 🔑 Learn how to foster these relationships and boost your nonprofit’s fundraising efforts with these 5 tips — I think number 5 will surprise you! Read the blog: https://lnkd.in/ggRnBXAs #Nonprofit #Fundraising #NonprofitMarketing