Factors.ai

We have seen G2 intent increase conversion rates from 2-3% conversion rate to 6-7% for B2B SaaS Companies. Here's how: When buyers research software, they rely heavily on genuine customer reviews. G2 provides these unfiltered insights, ensuring they reflect real user experiences. This makes G2 an essential platform for understanding customer sentiments. G2's buyer intent plans offer valuable data about who is visiting your review pages and those of your competitors. This data reveals which accounts are actively looking to buy, providing crucial insights for marketers and sales teams. By combining G2 intent data with signals from your website, ad channels, and email campaigns, you can get a comprehensive view of your potential buyers. For instance, if an account has checked your pricing page and a competitor's G2 page, it signals high intent. This allows you to reach out with personalized messages, increasing your chances of conversion. This layered data approach shifts your strategy from hoping for a 2-3% conversion rate to achieving 6-7%. It enables you to engage with high-intent prospects more effectively, driving greater business growth. Using G2 intent data, you can make smarter, more informed decisions, enhancing both your marketing and sales efforts. How are you utilizing G2 intent data for your sales and marketing efforts? #B2BMarketing #G2IntentData #CustomerInsights #MarketingStrategy #SalesGrowth #SaaS #GTMStrategy

Your customers are on LinkedIn. Your retention strategy should be too. While most marketers vouch for emails for retention, LinkedIn ads are often underrated. Emails typically reach only 1-2 contacts within an account instead of the entire buying committee and there’s a high chance your emails will remain unopened. Here’s how you can use LinkedIn ads and AdPilot to reach them effectively. 1. Segment Your Customers ➤ Analyze Product Usage: Understand how frequently customers use your product. ➤ Leverage NPS Surveys: Gauge their satisfaction with your tool. ➤ Run LinkedIn Ads: Target based on their probability of churn and the number of days to contract expiry. 2. Create and sync your audience to campaign manager Audience Builder can help target the right customers with your preferred criteria. For example, if you want to target all accounts that have logged in less than five times, you can create a segment on Factors and import it to Campaign Manager. 3. Control Ad Exposure with Smart Reach Smart Reach allows marketers to control ad exposure across their target account list. Here's how we are utilizing it 👇 ➤ Cap Impressions: 500 per month for all customers. ➤ Increase Impressions: 1000 for customers with low churn probability but less than 3 months to renewal. ➤ Raise Impressions: 1500 for medium churn probability and less than 3 months to renewal. ➤ Increase Impressions: 3000 for high churn probability and less than 3 months to renewal. 4. Measure True ROI True ROI measures how customers take action after viewing your ads. With view-through attribution, you can see how seeing an ad impacts their decision to use the product. 5. Optimizing with CAPI Integration CAPI Integration optimizes ad efforts by targeting customers at churn risk or reaching contract expiry. When running ads for customers, showcase your best testimonials and case studies to boost credibility for your product. Checkout our detailed blog to learn more about using LinkedIn Ads for retention marketing (link in comments). #linkedinads #ppc #retentionmarketing

If emails to your customers aren't yielding results, this LinkedIn strategy can help In my recent conversation with Eshan, I shared insights on utilizing LinkedIn ads for retention marketing. Here are some key takeaways: ➡️ Retaining Existing Customers: Upselling to your current customers is the highest value game. Close to 50-60% of additional net ARR for mature companies comes from existing customers. It's crucial to minimize churn and maximize NRR. ➡️ Challenges with Email Marketing: With inbox capping updates from Google and Microsoft, most marketing emails end up in promotions or get ignored. The flood of AI-personalized emails has led to saturation, making it harder to get replies. ➡️ Using LinkedIn Ads for Retention: Targeting your existing customers with LinkedIn ads can be more effective. Identify different buyer personas within the same company and target them with relevant ads. ➡️ Contextual Ads: Send contextual ads to your customers, highlighting case studies and success stories of similar customers. This can drive a sense of FOMO and encourage them to explore additional features or products. ➡️ Product Update Ads: Run product update ads to keep your customers informed about new features or updates. This can prompt them to ask for demos or explore new functionalities. ➡️ Frequency Capping: Ensure your LinkedIn ads are distributed evenly across your target accounts. Avoid a few big companies taking up most of the impressions. Use tools like factors.ai to cap frequency and distribute impressions evenly. ➡️ Always-On Campaigns: Retention marketing campaigns should be always on. Keep testing new creatives and messages to see what works best. Use feedback loops to refine your campaigns continuously. ➡️ Integrated Approach: Combine LinkedIn ads with your email campaigns to create a balanced approach. Reach your audience where they are most active and engaged. By shifting to LinkedIn ads for retention marketing, you can reach decision-makers directly and increase your customer lifetime value. 📌 For more insights, checkout our detailed blog! #CustomerRetention #LinkedInAds #RetentionMarketing #MarketingStrategy #B2BMarketing 

These ABM Blind Spots Are Costing You Millions Most marketers spending heavily on ABM platforms make these common mistakes. Here are some common mistakes and how to avoid them: Common Mistakes made by ABM Marketers: ➔ Lack of Frequency Control: Without frequency capping, a small percentage of accounts consume most ad impressions, causing ad fatigue for some prospects and underexposure for others. This uneven distribution leads to missed opportunities and wasted ad spending. ➔ Inadequate Measurement: Measuring LinkedIn ads solely on click-through conversions undervalues the channel's effectiveness. It fails to capture the influence of viewed but not clicked ads, limiting insights from ABM platforms. ➔ Inability to Run Sequential Ads: Many marketers run sequential campaigns, starting with top-of-funnel ads and progressing to mid-funnel as engagement increases. However, most ABM tools can't automate this transition based on ad exposure, requiring manual adjustments and missing optimal timing. ➔ CAPi Integration: Without Conversion API (CAPI) integration, you miss capturing valuable post-click actions like form submissions and purchases directly from your CRM. This results in incomplete data and less effective campaign optimization. ➔ ROI Measurement: Many ABM platforms lack comprehensive ROI measurement, focusing mainly on click-through rates. This undervalues overall campaign impact and makes it difficult to justify ad spend to stakeholders. 7 Ways Factors.ai Can Help Reclaim Your ROI: ➔ Layering Intent Data: We integrate intent data from multiple sources, targeting high-intent accounts. This combines ABM insights with LinkedIn's network for more precise targeting and higher engagement. ➔ Automated CRM Integration: Factors seamlessly syncs your CRM data with LinkedIn, automatically updating and managing audience lists to target the right accounts with current data. ➔ Frequency Capping: The Smart Reach feature ensures even ad distribution across target accounts, preventing ad fatigue and optimizing spend while maintaining consistent engagement. ➔ View-Through Attribution: We help measure the true impact of LinkedIn ads beyond clicks, capturing their full influence for a holistic view of campaign performance. ➔ Sequential Ad Management: Factors automate the transition of accounts through sequential campaigns based on engagement levels, ensuring the right message reaches the right audience at the right time. ➔ CAPI Integration: Factors integrate directly with your CRM to capture post-click actions, ensuring LinkedIn campaigns are optimized with accurate data for improved targeting and performance. ➔ ROI Measurement: We offer detailed ROI measurement, considering clicks and view-through conversions. This helps justify ad spend and demonstrates the full value of LinkedIn campaigns to stakeholders. Interested? Read More in the Comments. #linkedinads #abm #ppc

Excited to be in Chennai ( SaaS Capital of India) and share our thoughts on GTM trends and our experience from building Factors.ai If you are in Chennai and free, please come over !

Thank you to everyone who joined us! 🌻 Be sure to check out AdPilot at: https://lnkd.in/gu7gx754.

We're unveiling the secrets of mastering LinkedIn for sales today 🤫 Astha Thakur from Factors.ai is hosting Saurav Gupta, founder of Salesrobot today on LinkedIn Live to help you leverage LinkedIn for your sales efforts. We are here to make the lives of Sellers and Marketers effective, not just easy. We will be talking about: 1. Changes in the LinkedIn prospecting landscape over the past few years. 2. Tips to perform intent-based outreach on LinkedIn. 3. Leveraging tools like SalesRobot for ads, content, and form fill drop-offs. 4. See how our customers maximize these tools. 5. Utilizing look-alike accounts, targeting competitors, and effective multi-threading strategies. 6. Mitigating risks as LinkedIn's algorithm evolves. And much more! Register now 👇 #sales #partnership #salesrobot #factorsai #SDR #AE #Prosepcting

Don't forget to join us tomorrow! AdPilot offers powerful features such as frequency capping, audience building, ROI measurement, and more. You won't want to miss this!

YellowKyte works with SaaS companies to help them reach their demand gen goals, and LinkedIn has become a big part of what we do. I guess it's a big channel for every SaaS Marketer. Somehow, LinkedIn as an ad platform has not kept up. I have many gripes with it, including audience building, CPMs that go up with every campaign, ad distributions across the audience, and the list goes on and on. But there's always been this one tool that I have always looked forward to. Factors.ai They have been trying to solve these challenges and more. In fact, I have seen them build and even test this. They call this AdPilot. And they launch it for everyone tomorrow It should be relevant to anyone who spends any amount on LinkedIn. (Not a paid promotion, if anyone is wondering. I believe this is going to be a game-changer)

We are thrilled to welcome Aravind Murthy, co-founder and CTO of Factors.ai, as a speaker at Cypher 2024! Aravind is a second-time founder, having built and sold his first startup to Freshworks. Before that, he worked as an engineer at Google, focusing on search and ranking problems. At Factors.AI, Aravind leads the development of account intelligence and journey analytics solutions for Sales and Marketing teams, driving more pipeline and efficiency. Early Bird passes are expiring tomorrow, book now: https://lnkd.in/enUcbsN2 Join us at Cypher 2024 to hear Aravind speak on: 🕒 Journey Analytics and LLMs by Aravind Murthy, Co-founder & CTO at Factors.AI In this session, Aravind will cover how Factors.AI performs journey analytics of buyer and customer journeys, generating signals using traditional AI techniques like data mining and predictive analytics. He will also discuss how agentic apps using LLMs interact with data and signal APIs to run workflows, achieving higher-order goals and simplifying data analysis. Don’t miss this opportunity to gain insights from one of the leading innovators in AI and journey analytics. Register now to secure your spot! #Cypher2024 #AI #TechLeadership #Innovation #FactorsAI #JourneyAnalytics #LLM #FutureTech