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The success of most service-based businesses comes down to 2-things... Two very simple concepts... But the most basic concepts are often the most difficult to execute at a high-level. That was a common theme throughout our 30-minute riff (link to full YouTube video & podcast in comments)... Here's the first of a few short clips I'll be sharing from my recent visit to Mark-Taylor, Inc. to join their podcast Multifamily-Forward. Had fun doing this with my friend John Carlson, my fellow Chicago Italian Adam Greco, Brian Popa Alison Russell (Sallitt) & Alyssa Ege.