Ready to hear the secret to how we generated 120% more quality leads in 2023? A commitment to referral partnerships. That is the secret. We're even buying into referral partnerships even more in 2024. You should, too! Referrals have been a long-time growth staple of many industries, including hospitality, retail, and entertainment -- yet the tech space has soured on referrals. From lack of compelling incentives, to poor tracking, to delayed rewards, standard referral programs are flawed. Things don't have to be this way. Referrals can be your new path to growth, using a fraction of resources of paid growth channels. Our latest white paper covers how we revamped our referral program, allowing us to continue to grow, despite crazy economic headwinds. Best of all, as we share our story, we'll give you a step-by-step guide on how your company can revamp its referral program -- creating a new channel for growth. Featuring Ed Ceballos and a crew of partnership experts, this white paper is a simple, must-read for any business looking to grow in 2024. Big thanks to all contributors: Justin Zimmerman Asher Mathew Jared Fuller Remy Swopes Idan Spund Michael Cole Tony Cohn Adam Pasch Adam Glazer. https://lnkd.in/g7BgrsRG #growthmarketing #partnerships #performancemarketing
Everflow - Partner Marketing Platform
Technology, Information and Internet
Mountain View, California 7,510 followers
Drive and track performance from every type of partnership: Affiliate, Influencer, In-App and Media Buying Channels.
About us
Everflow is the Smarter Partner Marketing and Tracking Platform. Performance marketing has grown sophisticated, and Everflow helps companies stay ahead. Everflow handles scale through Google Cloud, drill down analytics reporting, and automated optimization with Smart Switch. To learn more, visit http://everflow.io.
- Website
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https://everflow.io/
External link for Everflow - Partner Marketing Platform
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Mountain View, California
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Marketing Software, Affiliate Tracking, Cross screen attribution, Marketing Analytics, Performance Marketing, partner marketing, influencer, and eCommerce
Products
Everflow
Partner Relationship Management (PRM) Software
Amplify your performance marketing using Everflow - Partner Marketing Platform. Drive performance from every type of partnership, analyze the engagement of each conversion, and auto-optimize. Use Everflow to consolidate all of your performance driving partnerships: Affiliates, Influencers, Referrals, In-App Publishers, Strategic, and Media Buying Channels. It's easy to get started on Everflow thanks to full onboarding support and training for every new client. Request your demo and free 30-day trial today!
Locations
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Primary
530 Showers Ct
Mountain View, California 94040, US
Employees at Everflow - Partner Marketing Platform
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Ed Ceballos
Leading B2B Organizations to Accelerate Growth Through Partnerships and Smarter GTM Models
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Zach Measures
I help you create, manage and scale your own affiliate program 🚀
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Laurie Cutts
Agency Partnerships at Everflow - The Partner Marketing Platform
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Tony Cohn
Head of “Razzle Dazzle” At Everflow | Book Me On Your Podcast
Updates
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Playtika's got some serious game 🎮! Check out how they're leveling 📈 up their #useracquisition strategy with the power of Everflow and AppsFlyer. Full video: https://lnkd.in/dsA-shmc #MobileGaming #AffiliateMarketing #GrowthChannels
🔥 Playtika’s New Data-Driven Affiliate Program: A Game-Changer for 2024 🔥 What happens when a gaming giant like Playtika teams up with Everflow? 🚀 In a recent fireside chat, Playtika’s Barak Gaibel revealed the magic behind their new affiliate program. Here’s what makes it stand out: 1️⃣ Data-Driven Decisions Playtika is not just throwing money around—they’re strategically investing their $500 million marketing budget. By leveraging Everflow’s partner marketing platform, they’re optimizing affiliate relationships, driving user engagement, and ensuring higher returns. 2️⃣ Fraud Protection and Seamless Integration With Everflow and Appsflyer in their corner, Playtika has built a system that not only tracks performance but also shields against fraud. This dual approach ensures that every affiliate action is genuine and effective. 3️⃣ Simple, Scalable, and Strategic Everflow’s marketplace makes it easy for Playtika to scale. The integrated payment system also simplifies the financial side—no more juggling invoices, just smooth, straightforward operations. What’s next? 🤔 * AI-Driven Insights: Playtika is eyeing AI to predict user retention. * Expansion: Expect new affiliate programs across seven top games. If you’re looking to partner with a top-tier gaming company, Playtika’s door is wide open. Curious to see how Playtika’s strategies could work for you? Let’s discuss how data-driven approaches can revolutionize your marketing in 2024. --- P.S. Repost this if you found it insightful! Let’s keep the conversation going in the comments. What do you think about the future of data-driven affiliate marketing?” #Firesidechat #Everflow #Playtika #Partnerships
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Major Webinar Collab on Wednesday, September 4th at 10 AM EST / 3 PM BST! Everflow's SVP of Marketing, Michael Cole, will be chatting with Affiverse's Lee-Ann Johnstone to tackle the most pressing challenges faced by affiliate managers today. Become a PRO by learning how: - To streamline affiliate onboarding for success from day one. - To engage your affiliates through effective communication and gamification. - To maximize your ROI with strategic budget allocation and platform optimization. - To stay ahead of fraud with cutting-edge detection and prevention techniques. - To ensure data protection and privacy compliance. Register now to gain valuable insights from Lee-Ann and Michael! Webinar: https://lnkd.in/eDsEqTSs Additionally, grab a pass (or two!) to Affiverse's Elevate Summit on September 16th & 17th. We'll be there as a proud sponsor so drop by and say Hi! Elevate Summit Passes: https://lnkd.in/eNkMCZY2 #AffiliateMarketing #ProgramGrowth #MultiplyYourRevenue
Top Problems Affiliate Managers Experience And How To Overcome Them!
www.linkedin.com
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We're headed to Affiliate World Conferences along with Tipalti for our co-hosted Rooftop Mixer overlooking the sights of Budapest! The response has been incredible, and we're thrilled to announce that the event has hit capacity. We can't wait to host all our registered guests for an unforgettable evening of networking and fun. #AWE #AWBudapest #AffiliateMarketing
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This #FeatureFriday, we're talking about a tool that packs a 👊 punch: Everflow's Schedule 🗓 Reports feature - streamlining your data sharing processes. What's making this feature a must-have for data-driven marketers? 🤔 ▶ Automate custom report generation and delivery, freeing up time for strategic tasks ▶ Create Flex Reports with pivot table-style flexibility, instantly shareable with your team ▶ Schedule Pacing Reports to keep a close eye on offer caps and performance metrics ▶ Save Dynamic Nested Reports for deep dives into metrics – like ad creative by country or partner performance by city ▶ Share detailed reports via links that preserve all of your settings and filters ▶ Set up daily, weekly, or monthly report deliveries to keep everyone in the loop ▶ Save and easily access your top reports with locked-in presets Learn more about Schedule Reports: https://lnkd.in/edgkbFHU #MarketingAnalytics #PerformanceMarketing #Data #AffiliateMarketing #Reporting
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Buygoods is an official partner for our upcoming #AWBudapest Rooftop Mixer on September 5th from 7 to 10 PM! BuyGoods connects consumers with high-quality products through an intuitive e-commerce platform, driving growth and repeat purchases for brands with targeted marketing and optimized sales funnels. Don’t miss the chance to connect with their team and other leaders in the affiliate marketing space! Public registration at capacity? Drop a comment ⤵ ⤵ ⤵ for a private invite to get onto the guestlist. #AffiliateMarketing #NetworkingEvent #AWE24 Affiliate World Conferences
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YTZ transforms failed traffic into revenue gold. With 10 years of expertise and a global advertiser network, they maximize every click for Everflow clients. “Our mission? Unlocking full revenue potential,” says the YTZ team. Ready to see how they do it? Dive into our #PublisherSpotlight to learn more. Check out the full interview: https://lnkd.in/dvSwEy_g
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Upcoming 🔥 Fireside Chat With ShipOffers on Wednesday, August 28th! Going live at 5 PM CET / 11 AM EST / 8 AM PST‼ Scaling your consumer brand effectively while maintaining product quality and reliable #fulfillment is a challenge that can make or break one's #growthstrategy. Tony G., CEO & Founder of ShipOffers, has spent over two decades mastering these complexities and wants to share his insights with you. A misstep in fulfillment can lead to lost sales, damaged partnerships, and a tarnished reputation. Not #demure, not #mindful. 🙅♀️ In this chat, we will focus on these critical pain points, offering actionable strategies to exceed the expectations of both affiliates and customers. #AffiliateMarketing #ConsumerGoods #Retail #Ecom #B2C #Nutra #DTC
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We’re excited to announce Voluum as an event partner for our upcoming #AWBudapest Rooftop Mixer on Thursday, September 5th! Employ Voluum to track paid advertising and use Everflow to monitor the performance of each advertiser and fix attribution issues. Join us at a beautiful rooftop overlooking Budapest to connect with the teams behind this dynamic duo and discover how they can power your next big success. RSVP: https://lnkd.in/etSHYTte #AffiliateMarketing #AWE24 #BetterTogether Affiliate World Conferences
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It's the August #AgencySpotlight! And, all eyes 👀 are on New Engen, Inc.! Ever wonder what separates the agencies that thrive from the ones that just survive? Let me introduce you to Lacie Thompson, the Chief Growth Officer at New Engen – a true force in the world of affiliate marketing. Lacie isn’t just leading the pack, she’s transforming the space. 💅 After launching her agency, LT Partners, in 2018, she didn’t stop there. Fast forward to 2022, and her agency was acquired by New Engen, where she now helps manage over $1 billion 🤑 in ad spend for more than 120 top-tier brands. Their game-changing LIFT platform sits at the core of the business's success. With LIFT, clients are harnessing data-driven insights and performance metrics to supercharge their affiliate partnerships. From⚕health to💄beauty to💲fintech, New Engen’s strategies aren’t just about keeping up, they’re about staying ahead. Bottom line: If you’re not leveraging data and cross-channel expertise like New Engen, you’re leaving money on the table. 👉 Check out the full interview here: https://lnkd.in/djZnvyrA
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