Embracing the right #martech allows brands to maximize their first-party data to create people-based, personalized advertising across the open web—without relying on #cookies. https://bit.ly/3y1y3ls
About us
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com. Follow us on Twitter: @EpsilonMktg | Facebook: @EpsilonMarketing | Instagram: @epsilonmarketing
- Website
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https://www.epsilon.com
External link for Epsilon
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Irving, Texas
- Type
- Public Company
- Specialties
- Marketing data, Marketing technology, Insight & strategy, Creative services, Loyalty marketing, Email & digital messaging, Customer acquisition & retention, Digital, Relationship marketing, Omnichannel & cross-channel marketing, and Offline & experiential marketing
Locations
Employees at Epsilon
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Tony Castiglioni
Strategic Product Management Executive
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Paul Wallis
Data/Loyalty/NFT/ Metaverse/Cyber Security
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Skip Streets
We make 1:1 Marketing Scalable & Sustainable
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Bernie Driscoll
Sr Digital Transformation Executive | Expert in Building High-Performing Sales, Technical & Operational Teams.
Updates
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Happy National Intern Day to our 2024 Intern class! Your hard work is helping to shape the future of our industry. Thank you for all that you do—and for choosing to spend your summer with Epsilon 👏 https://bit.ly/3ygx5lx #NationalInternDay #EpsilonMarketing #Internship2024 #FutureLeaders
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Marketers looking to build person-first marketing across owned and paid channels should look for a #CDP that does more than just organize data. Here's what you need to know: https://bit.ly/3zLZGj3
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Want your #customers to love your brand? The right #martech tool can help. #Brandaffinity starts with understanding your customers on a person-level, and responding to their needs and wants in ways that matter. Learn how Epsilon Customer, a #CDP solution, can help you dig deeper with person-based #marketing.
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The #OlympicGames are a cultural phenomenon, capturing the eyes and hearts of billions of viewers—and advertisers are in on the action. But do they really Influence the way people spend? Our report takes a look at how consumers across generations spent the last time we had a #SummerOlympics in Tokyo. We found that #GenZ led the pack in buying power the weeks prior to The Games. 🏆 Will #Paris2024 follow suit? Download the report to explore customer spend around this pivotal #marketing event: https://bit.ly/4aTEAMz
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“Did you forget something?” We've all seen those #emails after leaving something in a cart—but cart abandonment is just one of many signals of purchase intent. To engage customers, marketers should start by building a smarter intent-based funnel that goes far beyond abandoned carts, for both logged-in and guest shoppers. Here's how: https://bit.ly/3zNBcWJ
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To gain deeper insights into how #consumers are engaging with media, Epsilon created a custom survey that asked people about their cable and streaming habits. https://bit.ly/45V2xCa In the report, we explore: 👵 The different ways Gen Z, Millennials, Gen X, Boomers and Silents are consuming media 💰 How much people are spending on streaming vs. cable 📺 What platforms are preferred when consuming news, sports, TV and movies Ready to get the full picture?
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Mapping out your holiday retail 2024 marketing campaigns? #Retailmedia, done right, offers brands the promise of connecting with their real shoppers leveraging retailers' rich first-party data across their owned properties and the open web. Our blog outlines 5 strategies for how to best advertise with your retailers for holiday 2024: https://bit.ly/4f3DqkZ
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Marketing is about a whole lot more than just the sale in the moment. A new survey from Epsilon on how consumers view #personalized marketing and advertising shows that 60% of consumers engage with marketing because they are “familiar with and like the brand." The reality is that marketers need strategies that support building the brand while driving sales. We explore how in the article: https://bit.ly/3S8Jb6U
New research shows that marketing engagement boils down to affinity over need
epsilon.com
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When it comes to getting the most from brand #retailmedia budgets, connected identity can make a world of difference. Guest speaker Nikhil Lai, Forrester Senior Analyst, discusses what brands should look for when forming retail media partnerships and how they can start instituting more effective strategies in a webinar with Epsilon’s David Peterson. Watch the webinar recording to learn more: https://bit.ly/3LvK9Gy
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