Enterprise Strategy Group

In this new infographic from TechTarget and Enterprise Strategy Group learn what today’s buyer journey looks like, how different roles within the buying team engage with content, and tips for building a competitive advantage🏙️ Download it here: https://bit.ly/3Lm0C0S

Ready to optimize your lead gen results? 🔨 🔧 Dive into our new e-book and uncover the secrets to enhancing your yields. Get your copy at https://bit.ly/3GoKc4o #b2b #leadgen #marketing

Enterprise Strategy Group (ESG) is excited to announce the immediate addition of TechTarget Market Monitor to its Annual Research, Advisory & Intent Insights program. Market Monitor, powered by TechTarget Priority Engine, can help strategic decision makers organization-wide plan more successful product and go-to-market strategies and adapt to dynamic market shifts and buyer needs.    In combination with ESG’s primary research and advisory services, this first-of-its-kind purchase intent analytics dashboard provides always-on intent insights to help product, business and marketing professionals: ✔ Evaluate market viability and new entry points for product development,  ✔ Validate campaign targeting and ICPs,  ✔ Identify content gaps and top topics for new content development,  ✔ Understand which competitors are effectively engaging buyers, and more. Learn more: https://bit.ly/3zW06n8

Ready to create content that truly resonates with your target buyers? ✅     In today's digital landscape, content creators must take what they know about buyers and the market, and then weave in the objectives of their organization to create impactful content💥 Dive into four ways to drive effective #content creation below👇

To better understand the current state of generative AI in enterprise organizations, Enterprise Strategy Group surveyed 600 IT and business decision makers involved in generative AI initiatives at their organizations 🗣️ Download the report here: https://bit.ly/3N5zpQD #b2b #AI #GenAI

To compete successfully in today’s digital landscape, every marketing team must develop an effective content strategy 🌎 In this e-book, we’ll unpack common ROI barriers and breakthrough solutions for achieving ROI and strong engagement from your content-based programming ✅ Find it here: https://bit.ly/3RIsgbf

Ready to meet the challenges of modern B2B sales?⚡ Dive into our latest e-book for insights into leveraging multithreading strategies to engage key stakeholders, utilize intent data effectively, and accelerate deals ✅ Download here: https://bit.ly/3vH9OYG

In today’s digital environment, webinars can be an incredibly powerful tool 🚨 In this e-book, uncover 3 critical areas of webinar lead generation and how teams can optimize performance to successfully contribute to and grow pipeline: https://bit.ly/3k7Q76p

Get the insights you need to reach buyers where they consume content 🌆 In this infographic, uncover where buyers are conducting their research, channels they prefer and tips to evolve your content distribution strategy. Download it here: https://bit.ly/3JWiVru

Explore how webinars can drive deeper engagement within target accounts to boost ABM performance ✅ Download: https://bit.ly/3QITUVw #ABM #b2b #marketing #webinars