Clearly it is the water!
BEHOLD: The oldest brand ambassador on the planet! I am 56 years young and still strapping a 75lb Rocketman pack on my back in the blistering Atlanta summer sun! I still got it…..with the help of Advil of course. I have always been taught that you need to lead by example. Or in other words, you must be willing to do what you are asking of others. I might not be the best leader to have ever been in business, but this is the one thing that I make a point of following consistently. Every boss/mentor that I have ever had and admired….that truly resonated with me……got into the trenches with the crew. I respected that more than any other managerial trait. While the above is likely the most important aspect, the other benefits of getting out in the field are very real. For starters, it is just fun. Plain and simple. Get out from behind your desk, away from the spreadsheets and contracts…..and be in the moment. Be part of the team, get sweaty, engage with consumers to hear their stories…..I promise there will be a solid take away, even if it is just to break up your own monotony of everyday life. Your teams will work harder. It is simple math here. Teams comes up to me all the time and say, I have never worked with an owner like you. This empowers them to work as hard as you do. It is infectious. Plus, you can ask them to do anything ….because they know you can/will or have done it yourself. It is a unique perspective. Engaging with the public has always changed my viewpoints of a campaign. Hearing what resonates with them about the product or the engagement…..will always be eye opening. Usually in a positive way. It will give you several things to incorporate into the program that will make it all that much better. Remember, if one person likes something….more than likely the masses will enjoy that change as well. Huge thank you goes out to our clients at Clearly Canadian! The OG of sparkling water. What a fantastic brand and product! And just so damn refreshing in that Atlanta heat and humidity! If you find yourself in Houston, Atlanta and/or Chicago this summer....look for our teams out there! And if you are looking for a 56-year-old, balding BA with a grey beard (eating Advil like M&Ms) for your next event…..give me a ring! I will even sign an autograph! #eventprofs #brandambassador #sampling #experiential #liveevents #promotionalstaff #cansinhands #liquidtolips #getoutthere #demos