With more businesses and consumers embracing #AI, the technology is having a decided impact on the #customerexperience — but not always for the better. Here are a few tips to consider to ensure your company and customers alike benefit from adopting AI: https://lnkd.in/eVGA4-Ni
empatiX Consulting
Business Consulting and Services
Boston , MA 672 followers
At empatiX, we know that emotions drive behavior. We'll help you tap in. Strategy | Insights | Data Activation
About us
Hi there. We're empatiX Consulting, the intersection of empathy data experience. We're a team of innovative, entrepreneurial, strategic (and fun!) go-getters who love helping clients. We're humans who understand humans. We leverage psychology, data, insight, technology, and human-centered design to help solve your most complex transformational efforts.
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- Boston , MA
- Type
- Privately Held
- Founded
- 2021
Locations
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Primary
Boston , MA, US
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New York, NY, US
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Minneapolis, MN, US
Employees at empatiX Consulting
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Brian Cruikshank
Co-Founder and Managing Partner at empatiX Consulting
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Okie Emuoyibo
Senior Vice President, empatiX Consulting
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Melanie Shreffler
Culture whisperer, brand builder, consumer insights nerd
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Amber McCullough, MBA
Experienced Qualitative Researcher Moderator | Financial Services Industry Fanatic
Updates
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The empatiX team is counting down the days to #Halloween and getting into the "spirit." For a bit of #FridayFun, take a sweet trip down memory lane and see where your favorite Halloween candy lands on this list of top ranked treats https://lnkd.in/gAN5AG-r. We'll trade you a #5 for a #19 🎃
We tried 38 Halloween candies and ranked them from worst to best
qz.com
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Here at empatiX Consulting we lead with a #customercentric view during our interactions. Knowing how to positively interact with employees, clients, and customers can enhance your #companyculture in and around the brand. Learn more by reaching out to us to hear how we can help you turn your company into a strategic planning expert! #empatiXconsulting #strategicplan #insightconsulting
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Building brand loyalty is straight up HARD. There are more options, brands, and competing interests across all industries. We have found in working with clients that there are ways to stand out and continue to build loyalty by showcasing flexible and personalized service offers and evolving with customers to meet them where they are. 🙌 #customerexperience #customerloyalty #customerinsights #strategyconsulting https://lnkd.in/gBsZXaqy
Building Brand Loyalty: In a (seemingly) disloyal world
empatixconsulting.com
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Reach out to us to talk about activation planning and how to leverage different strategies. By implementing a unique variety of strategic plans into your company, your brand can see real organizational change. #empatiXconsulting #customercentric #strategyplan
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Implementing a strategic plan can increase your brands organization and help employees stay on task! Reach out to empatiX Consulting to learn more about how best to journey map a strategic plan for business activities. #StrategyPlanning #CustomerCentric #InsightConsulting
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Please do join us in supporting Cheryl St.Don and Fini's crew for the Alice's House walk this Sunday. No donations are too small for this very special cause that provides a place for families. https://lnkd.in/eTr99xn3
Please join Brian Cruikshank, me and the empatiX Consulting team as we support this important and meaningful cause this week. Alice’s House provides amazing support to families during unimaginably difficult times. Our hearts are with you as you walk for Fini’s crew Cheryl St.Don ❤️ I’m tagging a few others for reach!! Let’s show our outpouring of support for Cheryl, Fini’s crew, and this great cause. Please repost and share! Tom Boisvert Martin Horkan Okie Emuoyibo Melanie Shreffler Amber McCullough, MBA Brigitte Gorham Aliana Carbone Julie Gagnon James Horkan Ann Mosby Jenny Boisvert Luke Rinklin
7th Annual Alice's House 'Rock Your Heart Walk
givebutter.com
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We may now be planning for 2025 but we find that our CI roadmap is just as relevant in today's planning season. #strategyplanning #insightsconsulting #competitiveintelligence #CI https://lnkd.in/eHJJ5Bvb
Strategic Competitive Intelligence Roadmap for 2024: 4 Ways to Stay Ahead of the Curve
empatixconsulting.com
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As technology continues to advance, it is important to stay on top of what's new! AI can have many avenues for assisting a company but can be posed as a problem as well. Learning how to properly leverage this new wave of technology, can ensure your company stays resilient within the world of business. #strategyplanning #generativeAI #customercentric #insightconsulting #empatiXconsulting https://lnkd.in/ecnwDV9q
Council Post: Transforming Market Research: The Impact Of Generative AI
social-www.forbes.com
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It's #feelgoodFriday and we love seeing this trend in action... Our love for our pets is growing. As the article notes, annual household spending on pets is expected to reach $1,445 per animal by 2026. And Wal-Mart is catching on and they are ready to take care of your pooch! 🐶 #trendresearch #insightsconsulting #Fridayfun https://lnkd.in/eDqJv8_n
After scrapping health clinics for people, Walmart is expanding pet care
cnbc.com