📣 EMARKETER is back and better than ever! 📣 Find out what it means to be an EMARKETER and discover how PRO can elevate your team's strategies, add credibility to your presentations, and drive new business opportunities in 2024 and beyond. 📈 Anticipate tomorrow's market trends for confidence today. Explore our latest offerings with PRO : https://lnkd.in/gAukFzRX #IAmAnEMARKETER #EMARKETER #insights #trends #marketing #advertising #ecommerce
About us
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
- Website
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https://www.emarketer.com/
External link for EMARKETER
- Industry
- Research Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Research, Trends & Analysis, Digital Marketing, Media and Ecommerce, Online Video, Mobile, Consumers & E-Commerce, Usage & Demographics, Social Media, Best Practices, Search Advertising, Traditional Media, and Global Insights
Locations
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Primary
One Liberty Plaza
9th Floor
New York, NY 10006, US
Employees at EMARKETER
Updates
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🎙 On today's #podcast episode, we discuss what to make of #Google deciding to keep cookies, whether a #Spotify for movies service could work, if people will want to have a conversation with their newspaper, if #Disney can be as addictive as #Netflix, why there are more #Olympic teams than countries, and more. Tune in to the discussion with our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna: https://lnkd.in/eq4TDZm5
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Discover how generational differences, trust levels, and the influence of creators are shaping affiliate marketing in 2024. Download our analyst report, “Affiliate Marketing Consumer Attitudes 2024,” presented by Partnerize, for insights and analysis from our new survey. Download Now: https://lnkd.in/gDm3TUS9 #affiliatemarketing #affiliateads #marketing #consumerattitudes
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🤖 Generative AI is still maturing, but marketers aren’t waiting to fold it into their workflows, including content creation to audience segmentation. Marketers’ top use case is personalization, but they say copywriting has the most potential. Here are 5 charts demonstrating how marketers are using generative AI right now: https://lnkd.in/eZndV6bt #marketing #genAI #generativeAI
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Customer behaviors are changing. You need to stay ahead of trends in order to capture their attention. EMARKETER Retail Daily delivers a daily dose of data, news, and insights on the rapid transformation of retail and ecommerce. Subscribe to the Retail Daily newsletter: https://lnkd.in/efs5HHXH #retail #ecommerce #newsletter
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Did you know? 65% of Gen Zers now consider themselves to be content creators, according to a report released by YouTube. Watch the full replay of our webinar featuring Jasmine Enberg and Marissa Coslov to discover the evolution of the creator economy, strategic insights for brands, monetization strategies for creators, and more: https://lnkd.in/eznHSHxa #webinar #creatoreconomy
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Marie Tsang, portfolio media strategy manager at PepsiCo, leverages EMARKETER to connect their vast array of brands—from Lay’s and Aquafina to Tostitos and Ocean Spray, and of course, Pepsi—with the right consumers in the right channels. By understanding specific audience segments and tailoring customized messaging across platforms, EMARKETER insights empower PepsiCo to invest marketing dollars effectively and show up where it matters most. Discover how EMARKETER helps PepsiCo to stay ahead of market trends and drive success for their diverse brand portfolio—read the full case study here: https://lnkd.in/eT9pBH2h
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📦 Today's episode of the Reimagining Retail podcast is all about this year's Prime Day. Was Amazon's ad platform breaking on the day of a big deal? How is the event day behavior of other retailers changing? How is the shopping holiday impacting the back-to-school season? Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor: https://lnkd.in/eWi_TnAb #Amazon #AmazonPrimeDay #PrimeDay #podcast #retail #ecommerce
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🛒 Sometimes, consumers don’t behave as we expect. Despite being digital natives, Gen Zers still prefer browsing in-store. They are also less likely than any other generation to order fast food via drive-thru. What do Gen Z's shopping habits across beauty, apparel, and more mean for retailers? Learn more in our free guide: https://lnkd.in/eAucERNn #genz #retail #shopping
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🔑 Key stat: Among social networks, Reddit has seen the biggest growth of average time spent per day by US active users, according to our June 2024 forecast. 📊 EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. Go beyond the charts. Subscribe to the Chart of the Day newsletter: https://lnkd.in/e2vErH_H #reddit #socialmedia #socialnetwork
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