Effectv

"At Effectv, we have incredible relationships with our clients. As someone working in sales, the best feeling is when you help your clients realize their goals. Partnering with them to be successful and seeing them come back year after year -- it's the best feeling." -Matthew Lopez, Local Sales Manager, Market Retail Explore Sales opportunities to build fulfilling relationships with clients and help them realize the power of TV advertising: https://comca.st/4dsO6Y8

Political ad spending is set to grow nearly 30% from the 2020 election, marking a major shift in how advertisers navigate the evolving landscape. Join Chris Vail, VP of Political Sales for Effectv, Carolyn Xu, Adam Wise, Daria Grastara, and Kerry Flynn at #AWNEWYORK24 as they explore how political campaigns are leveraging addressable, multiscreen, and programmatic strategies—and what advertisers across all industries can learn from it. Learn more: https://comca.st/3ZQR6L0

The shift to streaming is creating more opportunities for advertisers to incorporate sports into their buys and reach viewers watching the content they love. Our latest report examines how sports fans engage with this premium content and offers key considerations for advertisers looking to incorporate sports into their multiscreen TV strategy. Here's a peek at what's inside: • 85% of fans prefer watching live sports on TV rather than in-person • Fans spend an average of 3.2 hours a week watching sports • 46% of fans signed up for a streaming service to watch a specific sport or event Read the full report: https://comca.st/3N98vqw

🌟 We're thrilled to announce that Effectv's El Dorado Campaign is a finalist in the category of Best Multichannel Strategy for #TheWires24! Cheers to our talented team members behind the campaign, and to our fellow finalists. Read how our partnership with El Dorado Furniture resulted in a 15% increase in web traffic and thousands of attributable conversions: https://comca.st/3zSj6D7

Think audiences are maxed out on streaming? You may be surprised to learn that actual viewership data tells a very different story. In this article, Kelly Perone, SVP of Technology and Product Strategy at Effectv, separates fact from fiction by exploring five of the most common #streamingTV myths: https://comca.st/3TM86hq

"As a young professional, I came to Effectv and the advertising industry with limited prior experience. My leaders and team have been more than willing to help me grow and continue learning. They work to identify my strengths and push me to dive deeper and learn from my mistakes. I’m excited to continue to grow my career with Effectv!" - Kara Francis, High Value Programming Specialist Explore opportunities to grow your career and learn from inspiring leaders in the TV advertising space: https://comca.st/3TM0XxB

Introducing the next phase of our biannual benchmarking: the Multiscreen TV Advertising Report! Based on data from 35,000 multiscreen campaigns and impressions across more than 29M households, here's a peek at what's inside: 🎯Addressable advertising insights 👀 How and where viewers are watching 📈 Updated streaming allocation recommendation Check out the full report: https://lnkd.in/eYSr8cwG

From major championships to local games, advertisers can count on live sports to draw large, engaged audiences year-round. In fact, half of all live content is sports-related. Our Sports Replay examines last year’s viewership trends to reveal how brands can benefit from sports advertising. https://lnkd.in/eaS-f2QV

Advertisers seeking to maximize campaign impact while maintaining scale should look no further than addressable TV. Pooja Midha talks with Beet.TV about why she's confident in addressable's ability to provide meaningful incremental reach, better measurement capabilities, and high audience match rates. Learn about the data-driven advantage Effectv's #addressable advertising offers: https://lnkd.in/e7z-RFVu

We're excited to share that our partnership with Mancini's Sleepworld has been nominated for Best Data-Driven TV Campaign at the 2024 AdExchanger Awards! Congratulations to our talented team members who brought this ad campaign to life, and to our fellow finalists. Learn more: https://comca.st/3Zt05S8