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CEO of EDO, Inc., a data, measurement and analytics co for marketing, research and creative pros (& chair of great non-profit)
Much of the nation (and the world) turned our lonely eyes to those five rings, thrilled to take refuge from a bonkers news cycle in the inspiration of the Olympics in a particularly beautiful host city. But what is the smart move for brands needing to reach and engage consumers? In my latest article, I discuss how to get the most out of big, special events in this tumultuous season.