EDO, Inc.

Summer is heating up, and nothing goes down cooler than an ice cold beer — or at least that’s how consumers are responding to ads during Copa America, Wimbledon, and Euro 2024. On our new Who Won the Week, EDO Content Marketing Manager Aaron Taube and VP of Client Development William Price take a look at the strategies Coors, Corona, and Miller Lite are using to drive engagement with a young, diverse audience during the summer tournament season. Plus, we discuss the most effective auto ads of the year so far, with an analysis of how brands like Buick and Lexus are reframing their brand propositions and rolling out new vehicles. (-7:48) Beer brands use Euro 2024 and Copa America to reach younger, diverse audience (-5:59) Corona ads outperform the Euro 2024 average by 148% (-5:15) Miller Lite ads outperform Copa America 2024 average by 220% (-4:21) Coors ads outperform Wimbledon 2024 average by 65% (-3:26)- See the most effective ads of the year at EDO.com/topads (-2:33) Lexus GX ad is 388% more effective than average H1 2024 luxury auto ad (-1:58) Buick ad is 136% more effective than average H1 2024 non-luxury auto ad (-0:58) Like the show? Have suggestions? Drop us a line at [email protected]

Fragmented viewership is rising, and traditional TV planning metrics aren’t precise enough for high-stakes #media buys. EDO’s Ad EnGage platform is the industry’s only source of syndicated TV #outcomes data, matching every ad exposure with our investment-grade ad effectiveness data. Read about how you can predict future sales and maximize your investment.  https://lnkd.in/gujWqsAy #streamingads #admeasurement #ctv

Summer is in session and brands are feeling the heat. Last month Macy's debuted two 4th of July promotions. The ads promoting mattress and furniture sales drove 31% and 22% higher engagement than the average Macy’s ad last month, respectively. As the temperature rises, we’ll keep a lookout for rising engagement. See mattress ad: https://lnkd.in/g_UvGEpa See furniture ad: https://lnkd.in/gyPr89rX

#CPG Food & Beverage advertisers spent an estimated $109 million on 352 spots during #NFL programming, a 29% increase in engagement compared with the league’s 2022 regular season. Leading the pack of the most effective ads was a fun football spot from Old El Paso, featuring Pittsburgh Steelers linebacker T.J. Watt as Tacoboy, which generated 209% greater per-person ad effectiveness than the primetime average. Our report breaks it down: https://lnkd.in/g9w5vqTf #streamingads #nfl #cpg #cpgadvertising Old El Paso Says “Cheese!”

We crunched the numbers – and now we’re revealing our ranking of the most effective TV creatives of 2024 so far! Check out the winning spots across 15 categories including Automotive, CPG, Pharma, restaurants, and more – all ranked by which ads drove the highest engagement with consumers this year. https://lnkd.in/g384BPCw Read the full announcement: https://lnkd.in/gPfYZ68Q

EDO is #hiring! Join some of the brightest minds in advertising, media, and measurement as our next Data Scientist. As a member of the EDO team, you’ll join a culture driven by our core values: We are partners, we find a right way or make one, and we foster an environment of transparency. To learn more about the position at EDO, and to apply, please visit:  https://lnkd.in/dtuQCZpD

SoFi was the most effective advertiser across Convergent TV in the Banking & Finance sector during the first quarter of 2024, followed closely by Discover. As audiences continue migrating to streaming devices, cross-screen measurement tools have never been more important for advertisers seeking the full picture of their TV performance. See other top Banking & Finance advertisers in our 2024 NFL TV Outcomes Report: https://lnkd.in/eTmv7Agn Discover Financial Services

🏒 Congratulations to the Florida #Panthers on a Game 7 #StanleyCup win! Viewers of the 2024 Stanley Cup Final on ABC were 22% more likely to engage online with the brands advertised than the primetime average. Now that’s a major W for fans and brands alike. https://lnkd.in/gn2KjWbM

The National Basketball Association (NBA) and National Hockey League (NHL) Finals are over, and prestige TV is heating up. On the new Who Won the Week, we break down the brands that won big en route to the Boston Celtics’ 18th NBA title and look forward to the highly anticipated third season of The Bear. Join EDO Content Marketing Manager Aaron Taube and VP of Brand Partnerships Rebecca Sandidge as they dive into the data to reveal how the likes of Taco Bell, Burger King, Kia America, Hyundai Motor Company (현대자동차), and State Farm are making waves with effective TV advertising. All that, plus Rebecca’s reaction to her beloved C’s taking home the O’Brien trophy. Time Stamps: (-9:31) NBA Finals ads deliver 40x the impact of an average primetime ad (-7:25) Taco Bell outperforms average NBA Finals advertiser by 66% (-6:13) State Farm outperforms average NBA Finals advertiser by 157% (-5:35) The Bear returns for its third season on Hulu (-3:25) Burger King ads during The Bear reruns on FX were 45% more effective than the  average advertiser running during the program

When advertisers grow their Share of Search, market share growth is close behind. Share of Search is a fast, predictive signal that tells brands if their TV spot is propelling them toward a growing piece of the industry pie. Across industries, there’s an 83% correlation between Share of Search and market share. Get the analysis. https://lnkd.in/gaiGRgwZ #marketingROI #brandgrowth #brandstrategy