ECRM

This post from Osman Mithavayani truly made our day! We're truly grateful to be able to work with great people like Osman and thrilled when we hear about their successful experiences. Thanks for sharing, Osman! Kurt R. Greg F. Sarah Davidson

Independent retailers thrive when they sell products that aren't available anywhere else, and for Sarah Branton, OTC Category Buyer for Louisiana Wholesale Drug Co., Inc., her goal is to find these "hero" products and ensure that they fly off the shelves at the indie pharmacies they serve. LWD supplies 250 independent pharmacies across six states: Oklahoma, Texas, Arkansas, Louisiana and Mississippi. More than half of the pharmacists are shareholders, and LWD acts as a kind of Co-op and buying group, shipping to the stores five days a week from its DC in Lafayette, La. When Sarah joined just over a year ago, her goal was to strengthen the front-of-house at these pharmacies, with strong planograms, merchandising and by finding unique items that can set these stores apart, bring in new customers, and give them a reason to come back. That's where ECRM comes in. It's at ECRM Sessions where Sarah uncovers these hidden gems, which she then aggressively launches them with marketing, education, and partnerships with other local businesses. For example, she will have local travel agencies recommend CofixRx to travelers (to boost their immunity) and direct them toward a local LWD pharmacy to purchase it. And when they do, they typically stock up on other travel items as well. She arms these partners and store staff with "5 repeatable phrases" aimed at helping to move the product (see the video in the comments for details on this tactic). In this video interview with ECRM's Joseph Tarnowski, recorded on location at ECRM's Personal Care, Health Care and Baby & Infant Sessions, Sarah shares some insights on how she finds and markets hero products, and how ECRM Sessions have become a core component to this mission, and how the meetings and networking with brands and buyers help her in her role as "Queen of OTC!" #pharmacy #retail #OTC #cpg #sourcing #ecrmrangeme Sarah Davidson Scott Porter Judy A. Kurt R. Teresa N.

With education and guidance from Recipe for Retail's Chevalo and Monique Wilsondebriano and buyer meetings at ECRM's recent Center Store Sessions, Danfo Gourmet Sauces is seeking to expand his flavorful sauces from the menu of its Philly restaurant to retail store shelves. Tosin Oluwatoye and his wife Abi Oluwatoye, PCHA own a popular restaurant in Philadelphia, and over the years they've noticed guests requesting larger and larger containers of their jerk sauce to take home. So they decided to bottle their sauce and take it to retail so that the masses can enjoy it at home. They joined the Recipe for Retail group about a year ago, and with guidance from Monique and Chevalo, learned the steps and made the connections necessary to get their Mild and Spicy sauces retail-ready. The next step was to get in front of buyers, and that's where ECRM came in. Recipe for Retail had a special pavilion at ECRM's Center Store Grocery Session last week in Vegas in which 17 of its member brands had private, pre-scheduled meetings with their category buyers from large retail chains. "The experience has been phenomenal," says Tosin. "You can't put a price on it. ECRM folds up what would normally take 12 months of effort into two days of meetings. We were able to understand how the retail buyers think and get direct feedback from them. We now have a line of sight into what they are looking for, and the online prep tools and follow up tools will help us beyond the session." In the video with ECRM's Joseph Tarnowski, Tosin shares the brand's origin and products, as well as his experience in working with Recipe for Retail and ECRM to start his journey to retail shelves. Interested buyers can also find his brand on RangeMe, where Danfo is a Premium subscriber. #smallbusiness #cpg #sauces #retail #startup #food #ecrmrangeme

Join us Thursday, September 5th, at 2:00 PM EST for an insightful webinar featuring leaders from Walmart, Dollar General, Ahold Delhaize USA, Tractor Supply Company, and Meijer who focus on supplier inclusion and diversity. This event will explore innovative strategies to enhance your retail opportunities, where retailers will share success stories, and discuss the benefits of a diverse supply chain. Learn from retail industry experts how to effectively sell to merchant teams and win shelf space and how to stay on the shelf. The panel will discuss their focus on driving inclusive growth in a dynamic retail market. Don't miss this opportunity to network with leaders committed to promoting diversity and inclusion within the retail sector! Panelists include: Candice Sams , MBA, Antoine Hinton, MBA, Sherry-Lee Singh, Jessica Printy Groves, and Carla Hendon Hosted by Wayne Bennett Register today: https://lnkd.in/g6gbbvvs

Becca H. and I had a fantastic time at the ECRM show last week in Indian Wells, where we attended the Personal Care Session. The event was incredibly successful—we met amazing buyers, established valuable connections, and the show was impeccably organized. Exciting news! We were thrilled to discover that we won the 2024 Buyers’ Choice Award! 🏆 #buyerschoiceaward #ecrm #personalcare #femininecare #health

The 17 brands from the Recipe for Retail pavilion wrapped up their buyer meetings this afternoon at ECRM's Center Store Grocery Sessions. What an enthusiastic, passionate group of emerging brands, with innovative products and a ton of energy! We all loved watching them show their support for each other as they showcased their products and engaged the dozens of buyers from major retailers who made their way through the pavilion. Thanks to Monique Wilsondebriano and Chevalo wilsondebriano for all of the education and redources you provide for your Recipe for Retail members, and for setting this up with Tyler B., and to Ihsan Sewer, MBA-LM, C.H.R.M. for introducing us to this fantastic group! And a big shout out to Client Success Manager Caroline B. for helping these brands get the most out of their time with us! ECRM's Joseph Tarnowski spent a lot of time in the pavilion this week interviewing many of the brands on video, and you'll see these videos over the coming days — stay tuned! #smallbusiness #cpg #retail #food #ecrmrangeme Sarah Davidson Greg F. Teresa N. Ashley Muniak

We're throlled to be working with the Recipe for Retail group to help their emerging brand members connect with retail buyers!

When it comes to functional beverages, there are CLAIMS, and there are CATEGORIES, and it's important for brands and retailers to know how each can reflect the growth of a particular product segment, according to NielsenIQ's Jordan Moore, who spoke at ECRM's Beverage Session in Vegas earlier today. Claims refer to the general areas addressed by the functional beverage, such as energy, metabolism, weight loss/gain, etc. Categories refer to the segment in which those beverages fit, such as sports drink, soft drink, sparkling water, etc. Growth or loss in one area does not necessarily reflect groth or loss in another. For example, while brain health beverage sales overall may be declining, those in kombucha may be growing. So it's important to determine where a particular product lies within the spectrum. And while some functional beverages may have many claims, you can't go too crazy putting them all on your packaging. Teo seems to be the sweet spot, according to Jordan. Below Jordan shares some takeaways from her presentation with ECRM's Joseph Tarnowski! #beverage #wellness #consumerinsights #ecrmrangeme Marc S Santos Alessandra Andrade Balerini Meg Major Sarah Davidson Tyler B. Kurt R.

Special thanks to Michael Russo at Wild Bill’s Craft Beverage Co. for these AMAZING ECRM 30th Anniversary mugs for the buyers participating in our Summer Beverage Session!! #beverage #cpg #retail #ecrmrangeme

🌟 What an incredible week at the ECRM Personal Care Conference in Indian Wells, CA! 🌟 I had the pleasure of attending with our CEO, Caroline Goodner, where we connected with existing customers and shared the story and success of FemiClear and CUROXEN with potential new partners. It was wonderful to catch up with old friends in the industry and make new connections too. The innovations showcased at the conference were truly impressive, and the positive feedback we received from retailers about the relevancy and importance of FemiClear's solutions in Feminine Care has me more excited than ever about the opportunities ahead for the brand! A huge thank you to ECRM for organizing such a fantastic event. Joseph Tarnowski, I can't wait to see the interview you did with Caroline! You have mad skills in bringing out the best so I know it will be awesome! Feeling grateful and energized for the future! Big thank you to the OrganiCare, LLC team back in Austin for all their work and support to help us show up with everything we needed to put our best foot forward! Elizabeth Lee, Emily Anderson, John "Forrest" Miller, you all rock!! ,#ECRM #PersonalCareConference #FemiClear #Networking #Grateful